Powell Shows Off Not One, But TWO
New Bass Rod Lines!
||Las Vegas, NV
||Buyers & Press Only
Powell has certainly
attracted a lot of attention since they first offered up their Max series of
bass rods. Though they have added the Endurance and Diesel series' of rods to
their lineup, they have always lacked one thing: a true high-end offering in the
segment. Well, guess what? The wait is now over. At ICAST, Powell showed off
their new premium Timax rods, and the affordable new Inferno series.
Powell returns to ICAST and introduces two new
lines of rods
Timax Bass Rods:
Some of you may
recognize the Timax name from the series of Timax fly rods that Powell offered a
few years back. This new flagship lineup of bass rods will initially be offered
in 2 spinning and 3 casting models. Made using a very high quality and
labor-intensive construction process, the latest generation of Maxumfiber
material is used in their construction. Keith Bryan, CEO of Powell, told us
these high modulus blanks utilize 40 to 46 ton graphite, and are wrapped using
Maxumfiber X Tape construction. This involves a special 3 millimeter Japanese
graphite tape that is wrapped both inside and outside the blank at opposing 45
degree angles. He notes that this process makes these rods extremely strong
while retaining a very light feeling in hand.
The Timax line is the company's new flagship
Other features include
Grade A split cork grips, and a unique ported blue anodized aluminum tube
located between the butt cork and main grip. The tube is said to provide a hint
of counter weight to improve balance, while also strengthening this portion of
the rod. Fuji SK2 “skeletonized” reel seats and Fuji K-guides with SIC inserts
are the other components of choice. These guides are constructed with titanium
frames and offer lightweight, tangle-free performance. Blanks are matte black
with a blue water spot pattern around the logo, and wraps are completed in
The aluminum split grip makes the new rods
Timax rods are covered
under a warranty plan exclusive to this series that gives customers a one time
FREE rod replacement should your first rod meet it's demise. Additional
breakages are covered by a $99 replacement charge. Expect the Timax series to be
available around October at a price of $350.00.
The Timax rods will retail for $300 per stick
Slotting in between the entry level Diesel series and the long-standing Max
series, Inferno rods blend eye-catching cosmetics with solid design and
components. With spinning and casting models ranging from 6'10” to 7'6”, the
blanks of these sticks are made up of 36 ton Maxumfiber material with an added
“Mini Matrix” system. This basically means the material is made of ultra small
tube-shaped carbon molecules that are held together in a coagulated resin rather
than just a powder. It sounds pretty darn technical to us, but we are told it
eliminates any inconsistencies and makes for a butter-smooth finish.
Powell also showcased a striking new line called
Each rod features Minima
reel seats and SS304 guides by Pacific Bay. Blanks are matte black, with the
addition of a burnt orange “Armor Coat” flame pattern around the logo and
handle. Main wraps are tastefully completed in black to finish off a good
looking package that is certainly a bit different cosmetically than what we're
used to from Powell.
These split grips are on fire!
At $129.00 each, these
rods should move pretty well. Inferno rods come with a 5 year “no questions
asked” warranty that offers a $30 replacement regardless of how your rod
breaks. Can't wait to get your hands on an Inferno rod? You'll have to wait just
a bit longer, as all Inferno Micro rods are set to be released in October.
Keith Bryan, Owner of Powell Rods shows us the
new high end Timax Rod Series
It's nice to see Powell (finally) break into the premium rod segment, and with
an already solid reputation within the industry, these will likely find their
way onto the “want” list of many anglers. Powell has skipped out on the last few
ICAST shows, and the TT staff was pleased to see them make a return. With these
two new product lines being unveiled very soon, it's obvious to us that Powell
is making a big push!