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ICAST 2013 Coverage

Powell Shows Off Not One, But TWO New Bass Rod Lines!


Date: 7/10/13
Location: Las Vegas, NV
Admission: Buyers & Press Only
Manufacturer: Powell
Reviewer: Wolbugger

Powell has certainly attracted a lot of attention since they first offered up their Max series of bass rods. Though they have added the Endurance and Diesel series' of rods to their lineup, they have always lacked one thing: a true high-end offering in the segment. Well, guess what? The wait is now over. At ICAST, Powell showed off their new premium Timax rods, and the affordable new Inferno series.


Powell returns to ICAST and introduces two new lines of rods


Timax Bass Rods: Some of you may recognize the Timax name from the series of Timax fly rods that Powell offered a few years back. This new flagship lineup of bass rods will initially be offered in 2 spinning and 3 casting models. Made using a very high quality and labor-intensive construction process, the latest generation of Maxumfiber material is used in their construction. Keith Bryan, CEO of Powell, told us these high modulus blanks utilize 40 to 46 ton graphite, and are wrapped using Maxumfiber X Tape construction. This involves a special 3 millimeter Japanese graphite tape that is wrapped both inside and outside the blank at opposing 45 degree angles. He notes that this process makes these rods extremely strong while retaining a very light feeling in hand.


The Timax line is the company's new flagship


Other features include Grade A split cork grips, and a unique ported blue anodized aluminum tube located between the butt cork and main grip. The tube is said to provide a hint of counter weight to improve balance, while also strengthening this portion of the rod. Fuji SK2 “skeletonized” reel seats and Fuji K-guides with SIC inserts are the other components of choice. These guides are constructed with titanium frames and offer lightweight, tangle-free performance. Blanks are matte black with a blue water spot pattern around the logo, and wraps are completed in black.


The aluminum split grip makes the new rods instantly recognizable


Timax rods are covered under a warranty plan exclusive to this series that gives customers a one time FREE rod replacement should your first rod meet it's demise. Additional breakages are covered by a $99 replacement charge. Expect the Timax series to be available around October at a price of $350.00.


The Timax rods will retail for $300 per stick


Inferno Rods: Slotting in between the entry level Diesel series and the long-standing Max series, Inferno rods blend eye-catching cosmetics with solid design and components. With spinning and casting models ranging from 6'10” to 7'6”, the blanks of these sticks are made up of 36 ton Maxumfiber material with an added “Mini Matrix” system. This basically means the material is made of ultra small tube-shaped carbon molecules that are held together in a coagulated resin rather than just a powder. It sounds pretty darn technical to us, but we are told it eliminates any inconsistencies and makes for a butter-smooth finish.


Powell also showcased a striking new line called the Inferno


Each rod features Minima reel seats and SS304 guides by Pacific Bay. Blanks are matte black, with the addition of a burnt orange “Armor Coat” flame pattern around the logo and handle. Main wraps are tastefully completed in black to finish off a good looking package that is certainly a bit different cosmetically than what we're used to from Powell.


These split grips are on fire!


At $129.00 each, these rods should move pretty well. Inferno rods come with a 5 year “no questions asked” warranty that offers a $30 replacement regardless of how your rod breaks. Can't wait to get your hands on an Inferno rod? You'll have to wait just a bit longer, as all Inferno Micro rods are set to be released in October.


Keith Bryan, Owner of Powell Rods shows us the new high end Timax Rod Series


Conclusion: It's nice to see Powell (finally) break into the premium rod segment, and with an already solid reputation within the industry, these will likely find their way onto the “want” list of many anglers. Powell has skipped out on the last few ICAST shows, and the TT staff was pleased to see them make a return. With these two new product lines being unveiled very soon, it's obvious to us that Powell is making a big push!










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