Fishing Lure Reviews - Bass, Trout, Spinnerbaits, Crankbaits, Plastics, Reaction Baits, Topwater

	The Latest Swimbait from Mattlures : Code Name "Bo" Matt Servant, owner and creator at Mattlures cut his big bait making molds on the soft product then made his way into the hard bait side where his background in taxidermy really set him apart. Many of his baits rival in realism, fish you could actually catch out of the water.
	Just How Wild is Willy? G-Ratt's Topwater Walker The G-Ratts Wild Willy is a top water plug measuring six inches and weighing about two ounces (2oz). It's a hard plastic bait, but does not have any moving parts inside so it runs silent.
	The i-Slide 262T's Long Journey En Route to Earning Our Ultimate Award The i-Slide 262T is far from an easy bait to get to know. It measures 262 millimeters which equals somewhere around ten and one third inches (10 1/3"). I mean, how do you even measure a third of an inch unless you have an engineering scale? It weighs six full ounces and comes with two, very large hooks. But those stats don't tell the story.
	Megabass of America's New Baits for 2021 Earlier this year, we learned of Megabass of America's plans to bring to North American Shores the JDM lineup of Destroyer P5 fishing rods featuring a unique, 5D graphite system to build the blanks. Never one to shy away from new, intriguing tech, Megabass continues on that trend in their new product introductions for 2021.
	ARK Rods Is Not a Company that Plays Small Ball ICAST may be over for this year, but that's never held manufacturers back from continuing to send us information on what they have planned for the coming year. ARK Rods, out of Port St Lucie., Florida did just that this past week with a full catalog of product they're getting ready to flood the market with in 2021.
	Like Fireworks, Imakatsu's Stealth Swimmer Showing Us What It's Worth Few terms perk the collective eyebrows of tackle enthusiasts everywhere like "JDM." Short for the words, Japanese Domestic Market, the literal reference is to products made for sale in Japan. There are several companies in the fishing industry that go hand in hand with that term...
	River 2 Sea and JSJ Team Up to Trigger Those Bass River2Sea produces and distributes this bait as the JSJ Trigger Trout. On the packaging, there's a logo for "JSJ Series". Hopefully that means the Trigger Trout is one of many more baits to come from this collaboration.
	Hit That Hole with the Chippawa RB DD Blade by Nishine Lure Works One of the more intriguing companies we met during ICAST was a bait manufacturer out of Ontario, Canada. Hiroshi Nishine started his bait making/designing career back in 1990 while living in Japan. Later, he honed his craft testing designs in Japan's famous Lake Biwa...
	Storm's Latest Dance Craze, the Arashi Glide There was a time, maybe ten years ago, that the two-piece glide bait was a very hush-hush lure. Anglers had been fishing them a long time, but very few if any were sharing their success stories. However, once a bait like that hits the national stage with BASS Elite Series Pros like Brandon Palaniuk fishing them, you know it's only a matter of time before they force the hand of their big-time, sponsoring lure manufacturers.
	Beefier Deep Diver - The Spinbait 72 Alpha Spybait As spybaiting has become more popular so has the number of available options, but none is more famous than the original DUO spinbait 80, the tiny bait that pretty much introduced American anglers to the technique eight years ago. DUO now expands the lineup with the meatier Spinbait 72 Alpha and also gave us a sneak peek at an even smaller prototype that will soon join the series.
	Big Bite Baits Tour Toad & Suicide Shad Buzzbaits Buzzbaits remain one of my favorites, not just as a topwater bait, but as a bait/technique in general. Anything you can just chuck and wind is a great way to get in a rhythm and find fish. Big Bite Baits has released their own spin on this popular bait incorporating two of their more popular soft plastics.
	Brian Schmidt Bait's Version of the RPO : The Hybrid Football Jig With all the countless options, jigs are still highly personal to the angler with few agreeing upon the same factors that make a "good" jig. Brian Schmidt Baits recently introduced a twist on the classic football that's sure to get some attention. Let's take a look.
	A Collaboration Between Two of Japan's Finest, Ito & Imae - The IxI Shad In this era of elevated branding, partnerships between rival factions are almost unheard of - especially in the fishing industry. So when we heard of a budding partnership between JDM legends Katsutaka Imae of Imakatsu and Yuki Ito of Megabass, we were anxious to see what fruits such a collaboration would bear.
	No Hedge In This Bait, Just Hogs : Megabass of America's SonicSide Crank Megabass of America's support to win (STW) program continues to develop lures and fishing rods that are better suited for North American fishing environments. One bait sort of missing from their arsenal has been a flat sided crankbait...

	Taking Some Time with a Jr. Clone by Skinny Bear Baits Skinny Bear's Jr. Deep Crankbait is two inches (2") long in the body with another inch and a quarter (1 1/4") for its bill. It comes equipped with two #6 trebles and weighs right around one third of an ounce, or ten grams to be more precise.
	Cranking it Up with 6th Sense's Speed Glide Sometimes, don't you just want to tie something on, toss it out, and feverishly work it back to you so that you can fire it back out again and again? If this is you any percentage of the time out on the water, 6th Sense has a lure you might want to consider. Here's our look at their Speed Glide 100.
	A Surprisingly Good First Offering from FishLab - The Bio Gill Swimbait and Glidebaits The FishLab brand, the creation of the Okuma team of designers, was recently launched this past ICAST. The company introduced a wide range of freshwater and saltwater baits at the show, including a particularly robust bass offering led by the company's Bio-Gill Series of bluegill swimbaits.
	Shake Rattle and Sting'em with Salmo's Rattlin' Sting Jerkbait Salmo Performance Fishing Lures out of Poland has been in the fishing lure business since the early 1990s and only recently begun spreading their influence to North American shores. Relying upon a staff of fishery biologists and anglers alike, they bring their unique insights and experience into the business of helping us catch more fish...
	The Evergreen Bream Slide Comes to Life on the Snap Evergreen International's Bream Slide is a six inch (6"), three ounce (3oz) bait resembling a sunfish. It comes with hand tied, feathered hooks (that you must install yourself) and is every bit as JDM as it gets implying it's almost too pretty of fish - almost.
	The Defiant 247 and 210 Swimbaits � A One Two Knockout Fishing big soft bodied swimbaits successfully requires a heightened state of focus and patience, and even if you do get a strike keeping that fish pinned typically comes with a whole new set of challenges. To help redefine what is possible with this class of baits a new company, Defiant, entered the swimbait scene a few seasons ago...
	No Joke About It, Berkley's Powerbait Jester is a Contender During ICAST we came across a new bait for Berkley in their Powerbait soft plastics, the four inch Jester. It's a crawdad imitator designed to move in the subtle and not so subtle ways depending on current and how much movement you try to impart to the lure through the movement of your line. We brought some in for a closer look.
	SLURPOWW!! Bull Shad Swimbait's Bull Wake Bull Shad Swimbaits's Bull Wake is a three-piece, six inch bait in a generic shad profile with the company's signature, brush like tail. The bait also has the company's signature, unrefined, thrown up and dragged on shore for a mile or two, beat up look to it...
	The Cure for Big Bait - Big Price Fatigue: The Baitsanity Antidote Glide While the Explorer continues to be the Baitsanity flagship product the company knew that in order to expand they needed to provide a more aggressively priced swimbait offering, a glide bait for mainstream anglers. That swimbait is the Baitsanity Antidote.
	Strike King Adds Depth to KVD's Jerkbait Arsenal If there's one bass pro's name that is synonymous with the product type in today's article, it's KVD. If he's not throwing a squarebill crank, you can expect to see him working a jerkbait.
	Getting Down and Dirty with the Swim Jig Dirty Jigs actually makes a few different swim jigs. Pro Angler Clausen showed us two of his favorites, Dirty Jigs's standard swim jig and their No-Jack swim jig...
	Here to Challenge Your Imagination : Megabass of America's Garuda Megabass of America has been hard at work globalizing the brand's name creating and refining product that not only works in Japan, but in other parts of the world too, and really, primarily, North America. They've had some intriguing bait introductions over the last couple of years and others that feel more like an effort to fill out their catalog. Today, we're taking a closer look at a bait that falls into the former category...
	Underrated Over Performer, the Jackall Rhythm Wave In the extremely crowded paddletail market there are already a lot of great options to select from, but Jackall believes that the Rhythm Wave can stand up to the competition. Anglers that have given the Rhythm Wave a shot swear by it, while others often dismiss the bait as just another "me-too" paddletail...
	Knock Knock Knocking on Bassie's Door - The Megabass I-Jack I usuaully prefer my wake baits about six to eight inches long with a joint or two in the body, and a big, square diving bill, so it took a while for me to tie this bait on, toss it out and ... well, you get the idea. Once I finally did give this bait a try, I felt silly for not throwing it sooner.
	Is Strike King's New Swimmer All The Rage? With each passing year it seems more and more paddletail swimbait options hit the market and more and more anglers use them to tip their spinnerbaits, buzzbaits, 'bama rigs, vibrating jigs, underspins, etc. This bait type is taking over the trailer market but they're also being used as search baits.
	Not Really Defying Gravity, But Better For the Environment : Catch Outdoors's Z.G.H.A. Underspin Today, we take a look at an intriguing interpretation of the underspin by Catch Outdoors. Introducing their Zero Gravity Hybrid Airdrop Underspin.
	Stanley Jigs Refreshes Their Lineup Back in August of 2014, Robert and William Hale of Hale Lure purchased a majority stake in Stanley Jigs, Inc., with the intent of revitalizing the brand's many products. Today, we take a look at some of the new and renewed product from Stanley Jigs and Hale Lures.
	Trophy Bass Baits's Intriguing SGT Glide Just when I thought the list of big bait manufacturers had somewhat stabilized, I came across Trophy Bass Baits's product at TackleWarehouse. Their SGT Glide bait measures just over nine inches in length and a hair over five ounces in weight. It is a hard bodied (I'm assuming plastic) bodied bait sheathed in soft plastic.
	Strike King's Four Wheel Drive : the KVD Squarebill Crank When the fish are up shallow and in an active mood, there's one bait that's universally loved by bass fisherman - the squarebill. There's just something about the ability to throw these little 4x4s of the crankbait world up close to shore and driving them through the most rugged of roads all in the hopes of getting annihilated by a hungry bass.
	Give Me a Beat! ... and Make it Wild A hungry tackle enthusiast is a dangerous thing. Wandering the virtual aisles of your favorite tackle store, searching for that next item to feed that enthusiast soul. Rods, reels, hand made lures, oh, what about swimbaits? What about a hand made swimbait? Yes. Something big, obscenely expensive, and from overseas - maybe Japan...
	Going With The Flow... Glider by 6th Sense Fishing Perhaps more than any other type of big profile bait, the two-piece glide bait has really taken off in recent years with some really intriguing and effective product. The downside of course, is the majority of these offerings take a big financial commitment to enjoy which in turn can have an effect on your actual enjoyment. 6th Sense has a solution...
	Why Don't You Call My Name? Evergreen and Zmans' Jack Hammer Joint ventures are common in the world of business. Companies often team up to combine each other's strengths in the hopes of creating something better than either company could accomplish alone. However, such ventures are uncommon in the fishing world where manufacturers using excuses of cost, effort, difficulty, would just as soon do everything themselves
	Opportunity is 2Knocking for Bull Shad Swimbaits Bull Shad Swimbaits's 2Knocker Swimbait is a six inch, four piece bait patterned after their original Bull Shad we reviewed back in 2010. It is a limited edition bait and not part of their normal production run, so there's no telling if more will be made once the current supply runs out.
	The Next L.O.U.S. : 6th Sense's Cloud 9 Magnum Squarebill On my search for the next Lure Of Unusual Size (L.O.U.S.), I purchased the subject of today's review. While not quite the stature of an unusually sized lure, 6th Sense's Cloud 9 Magnum Squarebill, is a good choice when you're tired of going small.

Product Reviewed	Date Posted
Spice Up Your Fishing with Reaction Innovation's New Beaver Variant	6/24/19
Another Explosive, if not Diminutive Bait from Missile Baits : The Bomb Shot	6/16/19
Old School, Hand Crafted Art with PH Custom Lures's Ploppin' P	6/10/19
Another Masterpiece from Roman Made : South	6/2/19
4x4 Cranking with Salmo's New Squarebill Crankbait	5/14/19
One Super-Sized Topwater Bait Please : Strike King's KVD Mega Dawg	5/5/19
Feel the Thunder, Lightning and the Thunder Cricket By Strike King	4/21/19
Caught Up In The Rapture That Is Omega Custom Tackle's Vibrating Jig	4/10/19
New Bait From ima Is No Fluke But It Sure Glides!	3/31/19
O.S.P.'s DoLive Stick Is Anything But Basic	3/11/19
Ned Rigging Success with the Z-Man TRD Crawz	4/12/20
Small but Mighty, the Deadly Megabass Dark Sleeper	2/28/19
As Versatile as a Pocket Knife? The Reaction Innovations Machete	2/19/19
Percolating to the Top of Your Bait List, Reins's Bubbling Shaker	2/3/19
Berkley's New MaxScent PowerBait D-Worm	1/28/19
A Mix of Swimming and Gliding Actions � The Jackall Dowzswimmer	1/25/19
Your Next Secret Weapon? Big Bite Bait's Coontail Worm	1/17/19
The Versatile McRip 85 by Spro	1/11/19
Is Your Collection Complete? Wait, It's Another Vision OneTen Variant	12/20/18
Spro's Fat Papa Squarebill Backfield of #55 & #70	12/13/18
TWB : Molix's Hollow Bodied Walker	11/19/18
Basic Yet Custom at the Same Time : CLU's Live Wire BzB8t	11/1/18
The Down Low Knuckle LD by Megabass	10/17/18
Creature Fever Feature : Damiki's Air Craw	10/3/18
Molix Making Some Noise With Their New Sculpo XD Rattlin' Crankbait	5/3/18
What the Finesse : Missile Bait's Drop Craw	9/20/18
Reins Taps Into a Fish's Instinctual Memory With Their New C-Pod Creature Bait	9/9/18
Spro's Dean Rojas Bronzeye Poppin Frog	9/4/18
Optimum's Shad That Goes Boom Boom Pow!	8/19/18
Fanatik Baits Serves up a Feeding Frenzy with their Larva Plastics	8/15/18
A Squarebill with Special FX : The Megabass Knuckle	6/20/18
Crazy Glide? The Baitsanity Explorer Swimbaits	6/13/18
Slowing Down with the MagSlowl by Megabass	5/5/18
Cranking It Up with Spro's John Crew's Fat John 60	4/23/18
Crank It Up! : Berkley Fishing's Comprehensive Dredger	4/11/18
A Jig Worth More Than Just Flipping Out Over	4/9/18
Stop, Wait a Minute.. Yes, that's Megabass's Funky Flipper	4/1/18
Bull Shad Swimbaits Enters the Rat Race	12/20/18
Reaction Innovation's New One Two Shiver Punch	3/18/18
What the Enthusiast? Keitech's Easy Shaker Worm	3/11/18
From Crawler to Star, Cranking it Up with Spro's RkCrawler 55	3/7/18
New Savage Gear 3D Minnow Wobbles for Walleye	2/28/18
The Original Vision for Yuki Ito's RipBait : The Megabass Ito Shiner	2/21/18
A New Specialty Bait from Roboworm : The Ned Worm	2/4/18
Taking Aim at the Ubiquitous Stick Bait, Missile Bait's New The 48 Worm	1/17/18
Crank It Up: Megabass Eccentric X-Dad Crankbait	1/10/18
Spro's Mike McClelland McStick 95 Rip Bait	1/7/18
Ready for Battle : Damiki's Knock Out	12/25/17
Reaction Innovation's New Pocket Rocket	12/10/17
Seaspin USA's Intriguing Little Geko Jig	11/30/17
Better Late Than Never : Lucky Craft's Pointer Minnow	11/12/17
Creature Fever : Strike King's Rage Twin Tail Menace Grub	11/5/17
Spro's New Dean Rojas Bronzeye Spit Shad	10/29/17
OSPs Transformational Yamato Walking Bait	10/26/17
A Finesse Walker : ima's Skimmer	10/25/17
Return of the Vixen by Reaction Innovations	10/24/17
The Walking Baits: Selecting the Right Rod, Reel, and Line for Your Walker Arsenal	10/23/17
The Walking Baits: Top 5 Walk-The-Dog Picks	10/22/17
A Diamante in the Rough? Megabass's Latest STW Achievement	10/22/17
Sometimes Smaller Really is Better: The Gantarel Jr. Swimbait	10/17/17
Squeak, Squawk, Clank - Picasso's Din-R-Bell	10/15/17
Doomsday Tackle Co's Not So Grim Reaper 3.2	10/12/17
Creature Fever : Big Bite Bait's Russ Lane Real Deal Craw	10/4/17
A Mid-Depth Crank with Built In Erratic Behavior : Spro's Little John Baby DD	9/24/17
The KJ Flat Silent - But Lethal Crank from Lucky Craft	9/17/17
Going Big with Missile Baits's Tomahawk 8.75	9/6/17
A Bait that Defies Categorization : Megabass of America's Vatalion	9/3/17
A Frog by Any Other Name Would Fight as Hard	8/30/17
BullShad Swimbaits Extends Their Lineup : The BullGill	8/19/17
A Prop Bait Not for Spying but Topwater! The X-Plose Topwater by Megabass	8/3/17
SpotSticker Baits's Puts the Q in Jig	8/2/17
Envisioning Megabass as Your Plus One	7/2/17
Strike King : A Chunk Style Trailer Bait that is All the Rage	6/11/17
Chuck and Cover with Megabass of America's Grenade	6/11/17
The Original TroutGlider - The Glide Bait for Millennials	5/29/17
The Difficult to Rip Spro McStick 110	5/22/17
Double the Blades, Double the Buzz? Picasso's BuzzSaw Buzzbait!	5/11/17
Big Bite's Latest Addition to Their Squad : The Suicide Shad	5/3/17
Molix's 3 Dimensional Lover Spinnerbait Designed by Mike Iaconelli	4/30/17
Seaspin USA Enters the Market with the Bruko, a Soft Plastic Stick Bait	4/25/17
Megabass's MagDraft Soft Bodied Swimbait	4/23/17
Crank It Up : Spro's John Crews Little John 50	4/16/17
Rapala's Shadow Rap Sequel - the Shad	4/8/17
What Makes Molix's SS Shad a Special Swimmer?	3/25/17
Respect YoDaddy, Big Bite Bait's Surprising Little Creature Bait	3/23/17
Crank It Up! : Storm's Arashi Squarebill Crank	3/17/17
An Easier to Fish Schooling Bait - The PDL Rig	3/12/17
Creature Fever : Huddleston's Huddlebug	3/8/17
A Better Jig? NuTech's Lures are Designed Not to Hang Up	2/8/17
Looking Lively! Live Target's Threadfin Shad Swimbait	1/22/17
Fishing Jigz with the Z Man BatwingZ Trailers	1/11/17
Stay On Top With Storm's Arashi Top Walker	11/2/16
Gear Up With the 3D Shine Glide From Savage Gear	10/9/16
Topwater Action with the Live Target Sunfish	9/11/16
Does One Plus One Equal More than Two? Meet the Lunkerhunt "Link"	7/6/16
Now that is Savage, Duck is on the Menu for Bass and Pike	5/10/16
The Most Realistic Rat Yet? A First Look at Savage Gear's 3D Rat	5/9/16
Rapala's 2016 BASSMASTER Classic Introductions	3/4/16
Imitate Big Forage with the Damiki Gizzard Shad	2/7/16
Evergreen International's Call to the Amazon	2/3/16
Tie One On, Toss It Out and S-Crank It Up!	1/20/16
Rapping in the Shadows with Rapala	1/13/16
Evergreen International's Pencil Popper - the Shower Blows	1/10/15
Duo Realis Joins the L.O.U.S. Movement	1/3/15
6th Sense Crushing it in the DD Category	12/26/15
Project Prometheus Catches Fire with the DUO Onimasu Swimbait	12/6/15
Taking a Walk with Spro's Aruku Shad	11/17/15
Jackall�s Gantarel Effectively Mimics Bluegill and Panfish	11/11/15
Kickin' and Swimmin' With the Shockwave From Missile Baits	10/25/15
Is the Smaller Vibration X Worthy of Its "Jr." Title?	10/21/15
Bring Up the Lunkers With Gan Craft's S-Caper Topwater	10/15/15
Syncing Up with the Original : Bill Lewis's Rat-L-Trap	10/8/15
Shake, Rattle, and Shimmy with Lucky Craft's RTO-Crank	9/27/15
Creating a RUCKUS With Fresh New Designs, River2Sea	9/1/15
Jackall Prepares to Launch New Hard and Softbaits at ICAST 2015	7/9/15
6th Sense's Snatch X/FRS Lipless Crank	6/10/15
Swimming Heads : Strike King's Red Eye Shad	5/27/15
It's Name Is... Mini-Me, by S.O.B. & SpotstickerBaits	5/16/15
Cashing in on the Pencil Popper with "The One" from Paycheck Baits	4/19/15
Delta Wood Bombers Enters the Bait Frey with Sinister	4/16/15
Hunting for a Big Bite with the Lunkerhunt Swim Bento	4/8/15
ProducTTpreview: The Highly Configurable DRT Klash Swimbait	4/5/15
Get Your Bass Fix With DUO's Realis Vibration 68 G-Fix Crankbaits	3/10/15
Strike King Hits the TT Jackpot with their 10XD Crank!	1/18/15
Topwater Action with the Multi-Talented Jackall Binksy	1/14/15
Acting on a Wild Hunch with Evergreen International	1/4/15
The L-O-U-S SKT Magnum from Lucky Craft	12/25/14
Wintertime Bass Fishing with the Live Target Crappie Lipless Cranks	11/23/14
Move More Water with the PR-Labs Venom	10/29/14
Imperfectly Perfect, the Little Creeper All American Sunfish	10/22/14
Power Up With Gary Yamamoto Chikara Crankbaits	9/30/14
Goin' for a Walk with the Jackall Iobee Frog	9/2/14
Creature Fever: Gettin' Crazy With the Yamamoto PsychoDad!	5/11/14
It's What's on the Inside That Counts: The BX Swimmer From Rapala	4/28/14
Small in Size, Big in Stature, Bull Shad Swimbats' New Balsa Bull!	4/23/14
Glide Week : Art in Action, the Roman Made Mother	4/13/14
Glide Week : The Perfect Sliding Storm	4/10/14
Glide Week : Shhh... Don't Tell Anyone But Have You...	4/9/14
Glide Week : ABT Lures Squeezes In With the Suicide	4/8/14
Glide Week : The Lumbering Limberlamber	4/7/14
Glide Week : Riding the S-Wave!	4/6/14
Jackall takes aim at Spybaiting with the iProp 75	2/22/14
Beyond Spybaiting: DUO Realis Jerkbait 100SP	2/12/14
Thru and Thru, Savage Gear's New Trout Inspires Confidence	1/19/14
Silent but Deadly: The Molix SB Crank 55 Silent	12/23/13
The Easy Cranking, Deep Diving Megabass Deep Six	2/2/14
FW Installment #4 : A Frog by Any Other Color is Still a Frog	9/18/13
FW Installment #3 : What's a Shrog?	9/15/13
FW Installment #2 : Twitch, Pop, n Lockin' Frogs	9/9/13
Frog Week (FW) Installment #1 : Standard Designs with a Twist	9/8/13
LureFans USA Breathing New Life into Saturated Market	7/8/13
Creature Fever: The Zoom Super Hog Is A New Take On An Old Favorite	6/21/13
Careful, It Might Bite You, Evergreen's One's Bug	4/27/13
Creature Fever : It Really Is "Da-Bomb"!	5/27/13
Creating a Buzz with the Big Bite Baits Buzzing Warmouth	5/5/13
Roman Made's Trick to Get Our Enthusiast Meter Moving	5/12/13
This Roboworm is PHAT!	5/1/13
Shallow Crankin' With the ABT X-2 Square Bill	4/11/13
Simple yet Deadly Effective, the Savage Gear Sandeel	3/31/13
Product Insight: Megabass's Blueprint of Success - The Vision OneTen	3/11/13
ProducTTPreview : Got'Em Coach Real Gillz Swimbaits Bring the Detail to Design	3/13/13
Creature Fever: Getting serious with the Power Team Diesel Craw	2/6/13
Double Trouble: River2Sea Twin Vibe 65	1/20/13
Creature Fever: Causing Havoc with the Berkley Hawk Hawg	1/9/13
Creature Fever: One Strong Crawfish, the Z-Man Flappin Crawz	12/4/12
Megabass Does it Again with the Vision OneTen FX and More for 2013	11/26/12
Roman Made Prepares to Introduce New Patterns Designed Specifically for the US Market	11/28/12
Zerek�s Sabre Dance Jerkbait Cuts through the Water and Price Barriers	11/7/12
Creature Fever : D&M�s Flippin Craw, Power and Finesse?	10/7/12
Creature Fever : Getting Sweet and Kinky with Reaction Innovations	9/30/12
Creature Fever : Shhhh.. Can You Keep a Secret?	9/26/12
The �Prologue� to this Worm�s Story Starts with Choices	9/23/12
Kickin' It with Evergreen's Frog Bait	8/26/12
Creature Fever: The Yamamoto Hula Swimmer is a short skirted enticer!	8/22/12
Creature Feature : The Alien Meets Doctor Octopus!	1/19/14
Biggie, Biggie, Biggie, Your Lures Hook Me�	8/8/12
Amazon Certified : KLures Peacock Ripper!	8/6/12
Son of a Mother, the Roman Made Negotiator Swimbait	6/6/12
Creature Feature : Getting Squirrely With Big Bite Baits	5/25/12
ProducTTPreview : Robo's 4.25 Robo Minnow & a Quantum Sneak Peak	5/2/12
Ko-Man-Chi�s Serves up a Second Generation Soft Wire Spinnerbait, the Platinum Composite	4/29/12
Creature Fever: Wave Worms Tiki Stick Goes Pro and Gets Heavier and Softer	4/15/12
What the Stubby?!? : 22nd Century's Bulkier TripleTrout	2/26/12
Evolve Releases an Assortment of New Baits	2/15/12
Fishing the Perfect Storm? Use the Right Tackle	2/5/11
Fishing the Perfect Storm? Don't Forget Your Umbrella - Rig	1/31/12
Cute and Deadly, the BBZ-1 Baby Shad Imitates Baitfish	1/14/12
Creature Fever: The Death Spiral of the Power Tackle Lateral Perch	1/3/12
The ABT Banshee Screams for Attention	12/14/11
Advantage Spinnerbaits offers a �flashy� alternative	12/3/11
"A-Wadda" New Colors and Configurations from TnT Baits	11/20/11
Dad, Jr., +1 ... New Baits from Megabass	11/16/11
What the.. Finessing Peacocks? Yes, with the Caribe Jig	11/5/11
Fortifying the Arsenal : Bass Patrol's New Color Options	10/26/11
What the... Finesse Jigs? : Damiki's TG Tungsten Micro Jig	10/25/11
Man It's a Hot One, Like Nine Inches : Rago Bait's Smoothie	10/9/11
The CL8 Bluegill & Crappie are More than Just a Swimbait for the Spawn	10/2/11
Jig, Wobble, and Roll with the Jigwobbler	9/25/11
The Elusive 22nd Century Bluegill Bait	9/12/11
Kickin' It With Tylure's Sunfish	9/3/11
"It's a Beautiful ..." Bait : Mattlure's U2	8/27/11
Snack Time Anyone? JSJ's Snack Size Gill	8/18/11
Let the Revolution Begin : An Upgraded, Rebranded Spinnerbait by RMD	8/14/11
The Fix is In : Lucky Craft's Real California Supreme 200 - Round 2	6/24/11
Fish Quietly and Throw a Big Stik	6/12/11
River2Sea's Dahlberg Diver Frog Kicks Bass	6/5/11
Putting the Screws to Pressured Fish : GanCraft's Screw Bait	6/1/11
One Fisherman's Trash is Another's Hot New Bait	5/18/11
ABT Introduces �Next Generation� Banshee Swimbait	5/17/11
Never Judge a Book by its Cover, the unassuming Jackall Crosstail Shad	4/24/11
TackleTrends from Japan : Subsurface Prop Baits	4/12/11
WTF!! A Big Bait Side Dish : BaitSmith's 5" Shad	4/11/11
Huddleston Continues to Innovate : The Weedless Trout	3/17/11
Mattlures Does It Again, This Time For Tournament Anglers	3/14/11
Decoy Swimbait's HydraTail : Size Just Right - To Be Eaten!	2/22/11
New Pro-Designed Berkley HAVOC Baits debut at the Bassmaster Classic	2/17/11
Just what the Doctor Ordered, flexible spinnerbaits from Ko-Man-Chi	2/16/11
What the Finesse : A "Weightless" Jig?	2/13/11
Rago and Velvick's Winning Combination : The BV3D	1/10/11
What Do You Get When You Cross a Zara Spook and a Pop-R?	12/26/10
Peacock Bass Fishing with the Legendary Luhr Jensen Big Game Woodchopper & Amazon Ripper	12/12/10
Daiwa�s take on the Premium Saltwater Rubber Jig, the Daiwa Conch	12/5/10
The Basstar Big Mac, two Spintech Trebles and Special Sauce	9/26/09
Strike King's Rage Toad brings the Fury	9/11/10
Make off like a Bandit with a bounty of strikes	8/29/10
So Unrefined It's Art : Triton Mike's Bull Shad	8/22/10
ICAST Preview : Rapala's New Offerings for 2010/11	7/1/10
ICAST Preview: I'll take one order of the "Big Mac" please	6/30/10
Dress Your Baits For Success with the Punch Skirt by Paycheck Baits	6/23/10
TackleTour's 2010 Spinnerbait Shootout!	5/15/10
Sebile Creates Some New Magic With Its Soft Swimmer	5/9/10
Spro�s Little John MD is one mean little crankbait	4/25/10
Attack both Fresh and Saltwater Species with the Slayer Swim Jig from Warbaits	3/24/10
Move, Slide, Stop ... Slammer Time!	3/09/10
A Better Tail, the Strike Pro Flex Crawfish	3/07/10
PRODUCTTPREVIEW : Italian Company Molix Joins the Bait Craze	1/25/10
ProducTTpreview: Owner Breaks into Soft Plastics and Debuts New Hooks	1/25/10
PRODUCTTPREVIEW: Berkley 2010 Classic Baits	1/21/10
Year of the Crank Bait Review : Custom Lures Unlimited Ikon/Ikon M2	1/1/10
The Leader of Rago's Rat Pack : The Original Generic Rat	12/22/09
Get Real, Koppers Live-Target Smallmouth Cranks	12/21/09
Year of the Crank Bait Review : Megabass Z Crank	11/20/09
Year of the Crank Bait Review: O.S.P.'s HPF Crank	11/12/09
Presenting TackleTour's Deep Diving Crankbait Shootout!	11/08/09
PRODUCTTPREVIEW : Meet the shrunken down Spro BBZ-1 Jr.	11/5/09
In The Mood ... For Jigs, 2009 Jig Roundup	11/1/09
Bass Jam '09 Preview : What's Cookin' with Rago Baits	10/29/09
An "easy" choice to fish, the Roboworm EZ Shad	10/22/09
Year of the Crank Bait Review: Rapala's Clackin' Rap	10/20/09
Wake Up Shallow Water Bass With ima Japan's Shaker	10/9/09
It's Not Just About Rods For Upstart Damiki	10/9/09
Mythical Creatures, Legendary Baits : The Return of Nezumma	10/08/09
Raising the Bar Once Again : Mattlures Hard Bait Bass Series	9/30/09
Still Not Sold on Big Baits? How About a Hybrid? : Deps Highsider	9/28/09
Sometimes, You Just Have To Go Small : TyLure's Kicker Shad	9/27/09
Shimano Lucanus Jigs: Deadly and Just Plain Fun to Fish	8/27/09
Year of the Crank Bait Review: Rapala's DT Flat 9	7/05/09
PRODUCTTPREVIEW : The Punch Skirt by Paycheck Baits	7/03/09
Concealed weapons courtesy of the CL8 Bait 9� Swimbait	6/7/09
What's a Buzz with Reaction Innovations : Introducing the Squeaky Dolphin	6/03/09
Can O.S.P.'s Blitz Sack the Competition?	5/27/09
Junk Food for a Quality Limit: JSJ's Snack Sized Trout	5/06/09
Unfinished Business: Our Soft Bodied Swimbait Tackle Drop	4/22/09
What happens when a Swimbait and a prop bait get together, meet the Basstar Proprunner	4/19/09
A.C. Plugs Modernizes the AC Minnow	4/12/09
Falcon Lure�s Big Eyez Paddletail Swims True	4/5/09
The Evolution of a Big, Hard Bodied Bait: 3:16 Lure Company's Real Deal	3/16/09
The Castaic Catch 22 Swimbait offers guaranteed durability, and it catches fish too	3/11/09
PRODUCTTPREVIEW : Nate's Baits	2/25/09
Mattlures Cranks It Up With Their Latest Masterpiece: Their Hard Bluegill Series of Baits.	2/11/09
A Tale of Two Baits, Bettencourt Baits' RealFish Shad & Real Snake	2/04/09
A Smaller Pointer from Lucky Craft Targets Both Bass and Trout	1/29/09
Taking Aim with D&M Custom Baits' Sniper Spinnerbait	1/27/09
The Return of Rago Baits	1/11/09
PRODUCTTPREVIEW: Berkley's 2009 Bassmaster Classic Baits	1/7/09
PRODUCTTPREVIEW : Gann's Performance Tackle	12/11/08
Match the Hatch with the Koppers LiveTarget Golden Shiner	11/5/08
PRODUCTTPREVIEW: Koppers New LiveTarget Lures	10/23/08
Shallow, Deep, or In-between? Versatility for All Occasions: Tru-Tungsten's Tru-Life Baits	10/22/08
PRODUCTTPREVIEW : Orso Swimbait Company	10/12/08
PRODUCTTPREVIEW : TnT Baits Wadda Bomb Jig	9/29/08
The Megabass Bumpee Hog, strong to a fault?	9/27/08
Shellcracker [shel krak-er] - noun : Redear Sunfish : see also BlackDog Bait Company	9/17/08
Look What's Been Hiding in Our Tackle Box: The Megabass X-80 Trick Darter	9/10/08
A "Dink" for big fish, Osprey's newest swimbait	8/31/08
Looks Can Be Deceiving: the Deps Realiser	8/17/08
Tru-Tungsten announces new Tru-Life 4-Inch swimbait	7/13/08
Castaic Soft Bait Company Re-Enters the Hard Bait Market With Their New, Platinum ROCK HARD!	7/09/08
New Bait Company, JSJ Baits Introduces Their Take on Big Baits, the Snack Sized Trout	7/01/08
More Flash and Splash with the appropriately named Booyah �Bi-You Buzz�	6/15/08
The Small, Stealthy, Sexy, Spro 4" BBZ Shad!	5/30/08
A New Take On An Old, Reliable Bait: The Vertical Lures JigX	5/29/08
Hand Pour Quality + Precision Controlled Production Facilities = Roboworm	5/15/08
TackleTour Goes Fun-Fishing with TV Host Alan Fong and Gets an Introduction to the Al-e-baby	5/12/08
Optimum Bait Company Introduces Diamonds for Anglers	5/12/08
Are You Ready For Some Football!! ... Jigs?	5/08/08
Introducing the Tru-Tungsten Jason Quinn Jig	5/6/08
Finesse jigging with the Keitech Tungsten Rubber Jig Model I	5/05/08
AC Plugs Prepares to introduce Bluegill Swimbaits	5/03/08
Kevkel's New Double LouveredLeaf Spinnerbait	4/06/08
A new Swimbait entry, the Flex Phantom from Strike Pro	4/03/08
Effective bedded bass fishing with the River2Sea Nest Raider	3/18/08
A Diminutive Jerkbait That Packs a ZING! The Megabass Live-X Margay Stepcat	3/16/08
Slash�em Farther Down with Rapala�s X-Rap Deep	2/06/08
Breaking News : Lucky Craft's Real California Supreme 200	1/29/08
Shimano gets Jiggy with the Lucanus System	1/18/08
It's No VisionX 110, But It Is Another Jerkbait From Megabass: The LiveX Revenge	12/30/07
Is It a Crankbait or a Jerkbait? We say it's... Introducing the Lucky Craft Bevy Shad 75sp	12/24/07
Is the Lucky Craft Real Skin �really� good?	12/16/07
The surprisingly buoyant V&M Mud Bug trailer comes to life	12/4/07
Get ready to �Roumba� with ima�s new wakebait	11/28/07
Tie One On, Toss It Out & Hang On! Introducing Sworming Hornet Lure's Fish Head Spin	11/7/07
A Small, Northern California Company's Answer to the Paddletail Craze: Rainbow Worms' Rainbow Bowfish.	10/28/07
Kevkel baits "cuts in" to put a new spin on blades	10/23/07
Elbow Jerking, Tail Slapping Action: The Lucky Craft Staysee 90SP	10/11/07
Trophy Sticks, custom design, clever hydrodynamics, and a little art all rolled in one	10/08/07
Fooling Fish With The Motion of the Ocean: Sebile�s Ghost Walker	10/06/07
Flirting with Innovation: The Reaction Innovations Flirt 6.95	10/05/07
Looks Can Be Deceiving: Black Dog Bait Company's Lunker Punker	9/23/07
Daiwa goes after classic cranks with the amusingly named Peanut	9/19/07
A Bait With Two Personalities: The Megabass Crank/Jerk Flap Slap	9/6/07
On the Hunt for an Oversized Slashing Type Minnow Lure? Check Out the FLT Zillva!	8/19/07
Could this be the most durable spinnerbait? River2Sea�s Crystal Spin with a Polycarbonate encased head design	8/15/07
The Pointer on a diet, Lucky Craft�s �Slender� Jerkbait	8/08/07
Don't Cover Your Eyes! It's the Reaction Innovations Skinny Dipper	8/1/07
Topwater Annihilation: the 3:16 Wake Jr.	7/07/07
Fishing With Chips: The Persuader American E-Chip Spinnerbait	6/24/07
The Triple Trout performs a lot better than it looks!	6/11/07
Nothing Yet, to Scare the Competition: The Fish Arrow Spooky Jack	6/4/07
Predator Research Laboratories draws on hydrodynamics to build their new Shrimp lures	5/14/07
Oh What Could Have Been: The Megabass V-3 Bullet Shad and Bullet Shad Mini	4/29/07
An effective minnow bait with a Dart and Stop & Go system, the Jackall Squadminnow 95	4/25/07
MattLures Revisits Their Design and Brings To Market, The Ultimate Bluegill	4/15/07
Daiwa adds branded spinnerbaits to their lineup of lures	4/11/07
Megabass's DeepX 200T Proves Appearances Can Be Deceiving	4/04/07
Bring Life to a Familiar Design : The Persuader American Angling Double Buzzer Buzzbait	3/27/07
Meet the Berkley Powerbait Chigger Craw, the bait that helped win the Bassmaster Classic	3/8/07
What's Old is New Again, Or Is It? The River2Sea Wood'n Min 160	3/4/07
An Affordable Alternative For Those Not Quite "Sold" On the Price of The Swimbait Craze	2/14/07
Mimic injured baitfish with the innovative Daiwa "Dead or Alive"	2/04/07
Made in Italy, Pelican handcrafts the Super Pinky from balsa-wood for its unique actions	1/11/07
Introducing the Megabass Anthrax and Anthrax 100 Topwater Baits Where Imagination is Key	12/26/06
The Crazy Action of Wood : H&T's Balsa Crank	12/21/06
Instruments of a Legend, Introducing Jerry Rago's Baby Tool	12/11/06
River2Sea USA�s V-Joint Deep Dive minnow, a triple section lure with great action	11/30/06
Blue Fox goes big with the Vibrax Musky Buzz	11/22/06
Ready, Contact, Action! The Megabass Scream-X Jr.	11/15/06
Storm Stuffed to the Gills with exciting new lures this fall	11/08/06
Getting Back to Basics With a Quality Tie, Cooch's Wadda Jig by TnT Baits	11/01/06
Designed by the Master, Introducing the Ken Huddleston's Deluxe Rate of Fall Swimbait	10/19/06
The Daiwa TD Mouthwasher: A popper and a crankbait in one?	10/12/05
Caught Between a Crank and a Lipless Bait : The Lucky Craft Moonsault Crankbait	9/10/06
Hard to find, but well worth the effort...The TD Minnow Type SP	9/10/06
A Different Take on Lipless Technology : The Megabass Vibration-X Ultra	9/6/06
Shimano Butterfly Jigs are more than just �lures,� they are part of a complete system	9/04/06
Another Monster Bait : The A.B.T. Lure Company Titan & Strike King-King Kong	8/13/06
A Crank Born from Innovation : RI's Limited Edition Method Crank	6/7/06
Lucky Craft goes finesse with their Flat CB MR Crankbait	5/08/06
Going lipless with Daiwa's TD Vibration	5/02/06
Keep it in motion...the NetBait Paca Craw	4/16/06
Going Old School With a Tried and True Swimbait: Sunrize Tackle's Hammerhead	4/6/06
Increase your numbers with the diminutive Live-X Smolt from Megabass	4/2/06
Cranking for bass with the River2Sea jointed V-Crank	3/13/06
The Secret is out � Secret Weapon Lures revolutionizes Spinnerbaits	3/06/06
Slow rollin� for Salmon with the Konezone trolling flasher	3/1/06
Hand Crafted Artistry from the Deep South : Awesome Bait Company's Thundershad Crank	1/25/06
The Megabait Mega Crank wobbles with much holographic flash	1/17/06
Mark "EZ Bass" Lassagne experiments with the Kinami Palm Tree	12/21/06
Putting the Buzz in Buzzbaits : The MegaStrike Cavitron	12/08/05
Are you addicted yet? ...the Megabass Vision One-Ten's action will have you begging for more	12/5/05
As lifelike as plugs get, the Bettencourt "Real Fish" Bluegill	11/30/05
This isn't your daddy's Rapala crank, the new-fangled X-Rap "Slashbait"	11/21/05
Lucky Craft's "Big Daddy Strike" Crankbait serves up consistent action	11/13/05
Combining collectability with fish a calling tease - The Megabass PopMax	10/13/05
A Bait to Lure Monster Bass : Introducing The MattLures Baby Bass Swimbait	10/5/05
The patented "automatic set hidden hook" distinguishes the LockJaw from the competition	9/25/05
What's old is new again, The Megabass Bait-X Concept	8/30/05
Good things come in small packages : Specialty Tackle USA's Flagship Bait, the Junior-D	8/2/05
Simplifying the art of the jig : CritterBait Tackle Company's Swim Jig	7/29/05
A Hot West Coast swimbait with a patented easy to rig system... the Megabait L.A. Slider	6/13/05
Standing up to be noticed, The River2Sea Stand'n Yabbie	6/21/05
The Uniquely Designed Jackall Aragon MR, is it as good as it looks?	6/09/05
Strike Pro USA's nicely finished trolling plug	5/19/05
A Lipless Crank with plenty of Teeth : Lucky Craft's LV-500Max	5/11/05
Generate surface eruptions with the Sizmic Toad	4/21/05
A Collectible and Fishable Finesse Cranking Dynamo, the Megabass Cyclone SR-X	4/15/05
The Mark Drag, by Panther Martin, adds extra enticement to trolling rigs	4/11/05
The A.C. "Real Trout," the latest in a line of modified plugs from Allan Cole	3/10/05
Not your run of the mill topwater lure, the realistic Dragonfly Popper by River2Sea USA	2/27/05
Fish a better bass trap - The Persuader American Angling, Pro Assassinator Clacker	2/16/05
MirrOlure's Popa Dog uniquely walks and barks at the surface to attract aggressive game fish	2/03/05
FoodSource's biodegradable Food Sticks really are Fish Food	12/27/04
The Bettencourt Assassin slays unsuspecting fish with distinctive tail swimming action	12/09/04
Tempt fish with a serving of Specialty Tackle's Big Bite	11/18/04
When bass desire a big meal, look to the Strike Pro DD72	10/21/04
Storm's Wildeye Shad swimbait is tough on saltwater fish but easy on the pocket	10/14/04
Gary Yamamoto creates a monster of a new bait...the Kreature has arrived!	9/17/04
River2Sea makes big splashes with the Bubble Popper	8/01/04
Settling the scores with Revenge Bait's lifelike "Dart Hedz"	7/12/04
Jerking for gamefish with the Strike Pro Jer-O-Minnow	6/15/04
Updating an old friend with the latest armaments, the Excalibur Fat Free Shad	5/24/04
Culprit's Tassel Lizard taunts Bass with its skirted tail	4/26/04
A Realistic Critter Crank unlike any other, the Bettencourt Rodent	4/14/04
Fishing sophisticated Jigs and time-honored Pigs from Uncle Josh	4/05/04
Pop-a-Long with the multi-functional topwater lure that will drive fish wild	3/22/04
Fish the wave with Kinami Bait's multi-appendage Nories Bug	3/10/04
Surface gurgling with the Panther Martin WeedWing	2/12/04
Super Speed Cranking with the Luhr Jensen Mini-Speed Trap	1/28/04
A blast from the past, re-introducing the wobbling Panther Martin Vivif swim bait	1/01/04
Pursuing multiple species with the MegaBait Live Jig	12/17/03
Drive bass crazy with Strike Pro's alluring Finesse Walking Stick	12/11/03
Targeting Trophy Bass with the Basstrix Swimbait	11/20/03
The Snag Proof Wiggle Wog, an exciting new top water bass lure	5/24/04
Reel Pearl, a creative double blade propelling inline spinner	10/23/03
Explosive topwater action produced by Strike Pro's Gobi Popper	10/09/03
Time for a tournament quality alternative? Welcome the premium grade Classic Shad by Strike Pro	9/22/03
A sweet taste that carp can't resist, Uncle Josh Carp Bait	9/17/03
Cotee turns jig heads with the swirling Crankin' JigLip	9/14/03
Give fish a mouthful with the MegaBait Chubby Shad	9/04/03
Advanced trapping with Bass pro Shop's XPS Extreme Rattle Shad	9/01/03
Tail Whipping design delivers strikes, introducing the new Lucky Craft Live Pointer	8/25/03
Fish like never before with the multiple action Gee-min-ee lure	8/18/03
The Terminator T1 is still among the best when it comes to Titanium Spinnerbait Design	7/07/03
A stirring design that really knows how to move, the MegaBait Charlie	7/03/03
A clever way to challenge toothy gamefish, the Rollo System	6/19/03
An old lure that's still a BIG hit, the Luhr Jensen AC Plug	6/09/03
An innovative enhancement to soft jerkbaits, the Buttoneye Jerk	5/20/03
When nature calls for a natural presentation, look to the Clear Water Lures	5/15/03
Daiwa expands lure offerings with exciting new Team Daiwa models and colors	4/07/03
Revisit an old friend, the Kastmaster, perhaps the most versatile lure ever created	3/05/03
Crave Gravy, a catfish attractant that will jitter some taste buds	2/24/03
The Wigston Tassie truly bites like the Devil	2/1/03
It's a Top Secret... the AminoGel Trout attractant has arrived from Europe	11/24/02
A fresh spin on the original trout magnet, the new Holographic spinners by Panther Martin	11/07/02
Berkley's Rattl'r aims to drive fish into a Frenzy	11/03/02
The Squidy Mangler, an inline spinner that will spin 100% of the time	9/26/02
A flexible mutant creature bait, the popular Zoom Baby Brush Hog	8/20/02
The Yozuri Mag-Minnows, magnets for gamefish?	7/15/02
Arriving to stores near you. New tackle with a new twist for 2003	6/19/02
A lethal new weapon in the hunt for hard hitting Stripers, the SPRO Prime Bucktail Jig	5/01/02
If they aren't biting, throw a uniquely lifelike new spinner, the Tantrum!	4/11/02
SPRO Chug Minnow, a harmonious blend of a popper and a spook...generates good top water action	3/20/02
Spoon? Spinner? Buzzbait? Nemire creates one of the most flexible new lures, and bass can't resist it!	2/24/02
New Harrison Hoge Superior Frog... for superior top water action!	2/12/02
Envision Lures strives to develop the "Perfect Jig"	2/11/02
VPR-PRO LBM spinnerbait with Titanium Nitenol wire	1/29/02
VPR-PRO LBM... just another spinnerbait?	1/15/02
Deadly Deep Diver...Norman Deep Little "N"	12/08/01
The scent of shad...B.A.N.G. Fish Attractant	11/23/01
Lures for the Backcountry: The "Must Have" arsenal	9/02/01
Targeting Bass in cold weather? ...turn to Yamamoto's Hula Grub	12/08/00