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Event Article: 2007 ICAST Lures Coverage

ICAST Coverage Day 4 (Lures) - Swimbaits Reign Supreme (continued)

Optimum Baits: Meeting us at the Optimum Baits booth was Matthew Paino, V.P. of Marketing and Sales who was anxious to share with us all the new and exciting things happening with the company. Certainly when we hear the name “Optimum Baits”, the first thing that comes to mind are their premium swimbait offerings. But there is more to the company than that. Matthew has been busy flying back and forth from Japan searching for premium bait offerings to import under their name. The most exciting of these products? The baits from IMA Japan.


The Flit 120 is sure to make it into our 2008 lineup of jerkbait reviews

Flit 120: For the jerkbait fanatic, the Flit 120 looks to be a must have. A cross between the Megabass Vision 110 and the Lucky Craft Slender Pointer, this bait suspends at about six to eight feet and will retail for $18. Our staff found it difficult to hand the display models back to Matthew with the chance to tie one on and test its action.

The Roumba promises to create quite the stir with wake crankers

Roumba: Wake Crank aficionados are going to want to take a spin with the IMA Roumba that, by appearances, promises to dance with the best of them. This wide bodied bait will retail for $17 and looks to be very promising.

The IMA Shaker has the look and feel of a wood crank...

Imo Shaker: Last but not least in the IMA lineup is a shallow running crank that looks every bit like a wood crank in terms of finish, but sports the modern advantages of a plastic bait like an internal, magnetized weight system to make sure the bait swims and casts properly. The IMA Shaker will retail for $17.

...but features the consistency and internal weight system of a plastic bodied bait

The Weedless Titan will enable swimbait anglers to attract some big bites in nasty cover

Weedless Titan Series: Under Optimum’s own name is the new Weedless Titan Series, a variation on their classic soft plastic swimbait featuring a weedless wire guard enabling you to swim this bait through just about any type of structure you want. This bait will be available in sizes from 5 to 10 inches and weigh anywhere from 3/4 of an ounce all the way up to 10 ounces

Matthew Paino and his crew at the Optimum/IMA booth

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