ISE Show 2011 – Striking rod and lure gold in Sacramento
Fish Bait Company: Addressing both
freshwater and saltwater swimbaits is Modesto, CA based Real Fish Bait Company.
This company has expanded their offerings since we first met them a year ago and
now offers a wide range of swimbait patterns to choose from including a 16oz.
12” trout which is armed with a top hook and two trebles. This lure is designed
for targeting big fish and can be used for trolling in deep lakes. This lure
retails for 18-20 dollars each and will be available in March.
Any table with the word
"prototypes" is enough to draw us in for a closer look
The Real Fish 12" trout is great
for trolling in deep lakes
Also new is a 5” baby bass lure which features
the profile of our favorite species with both a top and belly hook. This compact
bait weighs 2oz. and can be fished both fast or slow. The company is still
refining this bait and the final version will be available in the Summer.
A prototype of the new bass lure
shows the profile of the upcoming lure
The company continues to introduce
Along with these baits Real Fish Company has
continued to add more patterns to their popular bluegill line. This includes
attractive new Warmouth and Sunfish patterns that showcase excellent details and
unlike many other swimbait offerings Real Fish strives to make all of their
lures affordable, and these bluegill baits retail for a very reasonable $9.99
Ho Pham continues to make
swimbaits that not only look good but are affordable for all consumers
The company’s new Larry Dahlberg series lures continue to gain popularity among
anglers and at last year’s BassJam we checked out the company’s new smaller
Clackin Crayfish lures. At this year’s ISE show the company showcased a smaller
version of the R2S diving frog. This smaller bite sized frog can be used for a
wider range of fish including smallmouth and is a great option when the fish
simply want what they perceive will be an easier meal.
River2Sea is working on new
smaller versions of the diving frog
While the prototypes look good to go anglers
will have to wait a bit longer as they officially will be launched at this
The smaller frog (right) is both
smaller in length and width yet showcases the same level of quality finish.
Unfortunately anglers will have to wait until ICAST for these frogs to become
Bait Buttons: Probably the most innovative product at the show was
the newly debuted “Bait Buttons.” This clever yet very simply product can best
be described as small rubber buttons that are designed to help keep your bait
pinned properly or to isolate extra trailer hooks. Great for steelhead anglers
the Bait Buttons are also designed to help bass anglers keep their plastics in
The "Bait Buttons" are a clever
new way to keep baits pinned in place
This product is excellent for
steelhead anglers that need to keep fish pills in place
The Bait Buttons come in a easy to use applicator and all an angler needs
to do is hold the applicator downwards and one of the buttons will drop into the
end and is ready for anglers to pierce the button with their hookpoint.
The buttons are also good for
keeping plastics rigged perfectly
They also can be used to isolate a
The Bait Button can be used for many applications and holds everything
from roe and live bait in place on the hook to wacky rigged or drop shot lures
in perfect position. The Bait Button also helps protect plastics from ripping
off the hooks and anglers and during field testing the company found plastics
like Yamamoto Senkos lasted more than three times as long because fish simply
couldn’t rip the bait off the hook as easily.
A look inside the refillable
Bill Schmunk shows us the very
innovative new "Bait Buttons"