ARK Fishing Introduces Three New Affordable Rod Lines
Introduction: The team at ARK fishing leveraged ICAST to roll out three
new rod lines targeting value to mainstream oriented anglers. These build upon
the success of the higher end Reinforcer lines and feature clean lines and the
Essence Series in particular offers much of what we like about the Reinforcer
but at a much lower price.
This year Ark Fishing launched a trip of more affordable
rods starting with the Essence
Series: The Essence looks like the little brother pf the Reinforcer with
dark blanks and AAA grade cork handles. These rods all make use of solid handles
mated to 40-ton carbon fiber blanks that are enhanced with nano-tubes between
the various layers. Ark describes this construction as a method to improve both
strength and sensitivity.
The Essence makes use of a custom designed reel seat
seats are all custom-designed by Team Ark and paired with an aluminum finished
hood while the guides are all Fuji K-concept tangle-free guides with Fazlite
Pro Angler Randall Tharp shows us the $179 dollar Essence
consists of three spinning rods and fourteen casting rods, and all are designed
to be application specific. Overall the rods felt light in hand and surprisingly
crisp for their $179 dollar price point. The Essence rods also come backed with
a 5 year warranty.
Stepping down a level are the $109 dollar Viper Rods
Refresh: For the 2021 season Ark is also rolling out a refresh for their
mainstream Viper Series. The revamped Viper Classic rods are made of HM
carbon-fiber, include High density EVA split grip handle, and are armed with
black coated tangle-free guides with zirconium rings.
The Viper Series gets a major refresh that further refines
Essence Series all the Viper rods are designed with application specific tapers,
addressing everything from drop shot to flipping. Both lines almost cover the
entire gamut of applications but lack a true heavy duty swimbait stick. Though
the Viper rods retail for just $109.99 they also come backed with a 5-Year
Looking for an even more affordable Series? The Catalyzer
is only $59 dollars
Catalyzer: Targeting the value segment Ark is introducing the new Catalyzer
Series rods which retail for the ultra aggressive price of only $59.99 each!
These affordable rods are designed to provide features and styling of rods
retailing for much more and make use of 36-ton high modulus carbon fiber
The Catalyzer also makes use of a proprietary reel seat
with EVA grips
have similar styling as the Viper with a ARK custom reel seat, but the EVA grips
don't have the detailed cork composite details. The guide-train consists of
stainless steel guides and there area total of four rods, including one medium
power spinning rod, in the lineup targeting general bass applications. These
value oriented rods come with a 90 day warranty.
The Catalyzer rods make use of stainless steel guides
addition to their lineup of rods the team at Ark has been busy bolstering their
terminal tackle weight offerings and will soon offer no-chip matte green bullet
weights. In addition the company has been really expanding the color palette in
their popular hardbait lineups.
Ark is no longer just a rod company and has been expanding
their line of hardbaits
finishes broaden the range of baitfish profiles and also break new ground in
term or more artistic patterns. An example of this is the LY Special which is
designed to mimic a wide range of forages.
The new LY Special is a great example of the quality new
finishes on Ark baits and was designed by Louie, the company's owner and
Pro Angler Randall Tharp walked us through the new products and it is great to
see Ark continue to expand their offerings and also focus on creating lines that
are not only more accessible to anglers but still offer the features and styling
that make them fun to fish. So often anglers have to sacrifice much when they
get to the 100 dollar, and below, price point but with some of the new rods from
Ark anglers just getting into the sport will be able to own rods that are
designed to look, and perform, better than their reasonable price-point might