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ICAST 2020 Coverage


Strike King Targets Both Ends of the Water Column with Hybrid Hunter Hardbait and Rage Ned Craw


Date: 7/12/20
Location: Virtual Event
Admission: Industry Only
Manufacturer: Strike King
Reviewer: Zander

Introduction: Strike King is looking to give anglers new baits for successfully targeting fish on both ends of the water column this year with the introduction of the Hybrid Hunter hardbait for shallow water work and the Rage Ned Craw for bottom finesse.


Hybrid Hunter: Strike King believes that finding a lure that can provide solutions to several fishing equations is not easy, and designed the new Hybrid Hunter and Hybrid Hunter Jr. hardbaits to do exactly that.


Strike King's biggest launch of ICAST is likely the Hybrid Hunter, a bait that is a cross between various lure types and is designed to hunt in shallow water


The new Hybrid Hunter and Hybrid Hunter Jr lures feature a fat bodied, flat sided shape with a unique, “L-Shaped” 90-degree bill that combine to create a hard thumping, exaggerated hunting action and come loaded with an extremely loud rattle to attract attention and draw strikes.


The Hybrid Hunter will be available in 3.5" and will dive from 3-5 feet while the Hybrid Hunter Jr. will be 3" in length and dive from 2-4 feet


Thanks to the shape of the body, the unique lip design and the buoyancy of the bait, Strike King pro staffer Todd Castledine said that it is more than a crankbait. “There’s no other bait like it on the market,” said Castledine.  “It can work effectively in situations many anglers throw a lipless crankbait, a jerkbait, a crankbait or a swimbait.”


Castledine reports that it is one of his most versatile lures.  “I throw it anywhere and around any kind of cover,” he said.  “Because of its design properties, it doesn’t dive at a steep angle, and quickly rises when paused; it’s the best hardbait I’ve ever thrown around cover – especially grass.”


The bait will be available in a wide range of forage matching patterns


The Hybrid Hunter and Hybrid Hunter Jr. are designed to be fished on heavy line and perform best in the 1 to 5-foot of water range. Available in two sizes, the Hybrid Hunter and Hybrid Hunter Jr. are sure to revolutionize your shallow water fishing game. They will be available in the fall of 2020 and retail for $8.99 each.


The Hybrid Hunter will be armed with a size 2 hook on the belly and a 4 hook in the tail


Rage Ned Craw: There is no stopping Strike King's Rage Series and building on the success created with their entry into the Ned Rigging game back in 2019 the company now introduces the new Rage Ned Craw for the 2021 season. This scaled down 2.75-inch bait will give Ned Rig fans the proven action of a Rage Craw, but in a package specifically tailored to the popular finesse application.


Built on the foundation of patented Rage Tail flange at the claws, the Rage Ned Craw features a sharply ribbed body that is proportioned to perfectly match the circumference of the Tour Grade Ned Head, and finished with a flat tail piece to present a streamlined, flush pairing when rigged.  The Rage Tail claws are scaled to match the body, yet an exact duplication of the Rage Craw family.


Fans of the Rage Craw and the Ned application will get a new weapon this season with a miniaturized Rage Craw


Crispin Powley, Strike King’s Director of Product Development said that the Rage Ned Craw presented itself as the obvious direction to take the product line.  “We saw tremendous acceptance of the launch of our Ned Rig lineup by dealers and anglers last season, so adding to the lineup made sense,” said Powley.  “When we were looking for the next product, we landed on a version of the Rage Craw because it is the number one selling soft plastic in our product line, and anglers have begun stepping outside the straight bodied baits that Ned Rigging started with.”


The new Rage Ned Craw will be available in a wide range of patterns including Morning Dawn


Powley added that while designed for Ned Rigging, it is a multi-faceted lure.  “The Rage Ned Craw is also great for using as a trailer on finesse jigs like our Bitsy Bug and Bitsy Flip Jigs,” he said.  “It will also be effective on a drop shot rig, and a number of other finesse applications; it’s a great bait that anglers will find more uses for than we envisioned for it.”


The Rage Ned Craw will be available in a variety of Strike King’s popular colors and will be available in the fall of 2020.










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