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ICAST 2020 Coverage


Pradco Brands Makes the Legendary Arbogast Jointed Jitterbug and Heddon Slopenose Baits New Again


Date: 7/14/20
Location: Virtual Event
Admission: Industry Only
Manufacturer: Pradco - Arbogast, Heddon
Reviewer: Zander

Introduction: Pradco Outdoor Brands is the parent company to some of the most respected brands of fresh and saltwater lures on the market. These are brands we all know and are a staple in our tackle boxes including Yum, Arbogast, Heddon, Norman, Bandit, and Booyah. This ICAST there were two baits from the portfolio that really caught our attention as they were classic baits that we were nostalgic about made new once again. These are the Arbogast Jointed Jitterbug 2.0 and the Heddon Slopenose.


Arbogast has brought back the Jitterbug and made it fresh and new with some exciting new features


Jitterbug 2.0 - Icon Redefined: The Arbogast Jointed Jitterbug is an iconic lure, one that changed the topwater game, and influenced topwater swimbait design forever. This ICAST Arbogast introduces the Jointed Jitterbug 2.0 that is looking to build on that legacy.


Check out the amazing finishes and dressed hook on the Jitterbug 2.0


At the head of the lure a lower pull-point has been integrated to create even more pronounced action in the water, resulting in more attention from fish, and ultimately more epic blowups. Arbogast has also upgraded the hook hangers to enable free movement of the hooks so as to not slow down forward momentum and to remove any leverage the fish may use to throw the bait once they are pinned. To add extra strike-inducing action the hook is also dressed beautifully and will continue to help the bait move on the surface even when not retrieved.



Arbogast has lowered the pull point on the bait to improve the action on the new bait

Finally, check out the modern finishes! The bodies of the 2.0 bait feature Arbogast’s HD Crackle Patterns for an incredibly edgy look. Along with the new and improved attributes, you can expect the same legendary quality components and construction anglers everywhere have come to expect from Arbogast. The new Arbogast Jointed Jitterbug 2.0 measures 2 1/2" in length, weighs 3/8oz., and retails for only $7.99. This exciting classic made new is already available at Tackle Warehouse.




The Slopenose is back and ready for a whole new generation of anglers and fish


Heddon Slopenose - Back and better than ever: In 1902, James Heddon patented the Dowagiac Perfect Surface Casting Bait, which anglers quickly dubbed “the Slopenose” due to appearance given by the metal ring near the front of the lure.


The Slopenose channels classic patterns with modern day painting techniques


Now more than 118 years later, the Slopenose returns to action. It can be fished as a popper, chugger or stickbait. The Slopenose can walk-the-dog and do a more subtle movement where the head moves left and right, but the lure stays on a straight-line retrieve. This is one very versatile lure and now is constructed using high quality components and featuring classic style finishes with even more detail.


Patterns like the Flitter Shad make use of reflective elements to add flash. Each bait is armed with two #2 hooks


The Slopenose is now ready for a whole new generation of anglers, and fish that have likely never seen it before. Each bait measures 4 7/8" in length and weighs 3/4oz. and will retail for only $9.99 when it becomes available early next month.










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