New releases from
Rapala, Terminator, Trigger X, and VMC
||Buyers & Press Only
Introduction: With a long standing history in the fishing
industry, Rapala and it's newer associated companies offer an absolutely huge
variety of lures and tackle. From balsa baits, to plastics, to accessories and
beyond, they have the bases covered. Releasing an impressive variety of new
offerings at ICAST 2012, we go over just a few highlights of some of what to
expect when the new products hit stores.
The brand new BX series offers anglers balsa action with increased durability.
Rapala BX Swimmer:
The all new jointed BX Swimmer features balsa-based construction but has a
rugged copolymer shell. This allows the bait to have the extremely lifelike
action of a balsa bait, but also the rugged toughness to be fished in harsh
conditions. These slow-sinking baits are 4 3/4” long, weigh 3/4oz, and have a
running depth of 4-6'. Expect to see them offered in 10 different colors.
Rapala BX Minnow:
Similar to the BX Minnow, this floating one-piece lure features the same balsa
and copolymer construction as the BX Swimmer. Offered in 10 different color
schemes, these baits are 4” long, weigh 3/8oz, and will run between 3-5' deep.
Expect both the BX Minnow and BX Swimmer to have a suggested retail of
Mike Iaconelli's Custom Ink DT series baits are made to his specifications.
Rapala “Mike's Custom Ink” DT's:
Mike Iaconelli designed these Rapala DT (dives to)
crankbaits to meet his custom specifications. With purposefully muted colors,
polished finishes, and a special super-fine glitter, these baits contain the key
ingredients to make for a very special crankbait. A broad array of Custom Ink
DT baits will be available from 2” to 2 3/4” long and diving as deep as 20
feet. Suggested retail is $6.99-$9.99.
New Rapala hard baits displayed under glass.
Rapala Jointed Shallow Shad Rap:
The new jointed Shallow Shad Rap now features a shallow diving lip. The jointed
body exhibits an exaggerated swimming action that closely replicates a troubled
baitfish. A 2” size will be available that weighs 1/4oz and dives 2-4', and a 2
3/4” size weighing 3/8oz that dives 3-5' deep. These baits will suspend on the
retrieve, and be offered in 12 different colors at a suggested retail of $5.99.
The realistic Rainbow Trout color looks outstanding.
Rapala X-Rap Countdown:
The popular X-Rap jerkbait will now be available in
a countdown model. This sinking bait will allow anglers to more easily reach
deep or suspended fish. A 2” size weighing 1/8oz and diving to 2-4' deep, and a
2 3/4” size weighing 3/8oz running 3-5' deep will be offered. The bait will be
sold in 8 different colors with a suggested retail of $9.99.
The Ultra Light Crank is dwarfed by a full size Clackin' Crank.
Rapala Ultra Light Crank:
The tiny 1 1/2” Ultra Light Crank will dive as deep as 8 feet. Weighing 1/8oz,
it is designed to cast similar to larger baits. It's buoyancy will help it to
back out of brush when the retrieve is stopped. The Ultra Light Crank will be
offered in 10 colors with a suggested retail of $5.99.
Resembling a lure for ice fishing, this bait will work on deep bass everywhere.
Rapala Snap Rap:
This unique bait is designed to be quickly snapped on the retrieve, or jigged.
It produces a quick darting and falling motion and is especially suited to
fishing deep fish in open water. Look for a 2 1/2” size weighing 5/16oz, and a
3 1/8” size weighing 7/8oz. Each bait features a front and rear single hook,
and a hanging treble. The Snap Rap will be sold in 8 different colors
with a suggested retail of $6.99-$7.99.
Rapala Clackin' Magnum:
The big 6 1/4” Clackin' Magnum weighs a hefty 2 1/4oz and will dive to 20 feet
deep. It features the Clackin' Cadence Rattle, and 4/0 Perma Steel VMC hooks
that will handle the rigors of saltwater fishing. 10 colors will be offered in
the series with a suggested retail of $19.99
Next Section: Terminator umbrella rigs