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ICAST 2019 Coverage



LIVETARGET Unveils Baits with Injected Core Technology Delivering more Realistic Patterns and Actions


Date: 7/9/19
Location: Orlando, FL
Admission: Buyers & Press Only
Manufacturer: LIVETARGET
Reviewer: Zander

Introduction: If there is one lure manufacturer that seems to own ICAST it has to be LIVETARGET. The brand continually delivers hits and wins at the show with their ultra-realistic match the hatch designs. This year the company focused on their Injected Core Technology™ (ICT) which strives to deliver the most realistic patterns with the most desirable actions with a specialized injection process.

The Challenge: Live Target states that for years, lure manufacturers have been struggling to create baits that are realistic in profile while also maintaining the desired action. The problem has always been; in order to create an accurate action, a mechanical shape was necessary. Whether it was the wide shape of a spoon that generated a wobble action or a paddletail that gave a swimbait its signature rolling action, the mechanics used to create the strike-provoking movement always took away from the realism of the lure. A game fish that was initially attracted to the flash and movement of the lure became wary once it was close enough to see the unnatural mechanical profile.

LIVETARGET’s solution is Injected Core Technology. A lifelike Inner-Core is constructed with realistic forage profiles, detailed anatomy and vibrant colors. The core is then encapsulated in a clear, durable Exo-Skin, which generates the bait’s signature action but is less noticeable underwater. Game fish focus on the natural profile of the Inner-Core and are not distracted by the action-generating mechanics.

The result is a line of baits that more genuinely matches the hatch in both anatomy and action. One of the most significant advantages of ICT is the ratio of plastic between the Inner-Core and Exo-Skin. The Inner-Core is approximately 30% smaller than the overall cubic mass of the entire lure. That means anglers can present a smaller hatch size but still have the advantages of throwing a bigger bait. This presents additional benefits, such as increased water displacement, extra weight for longer casts and the ability to use larger hooks while presenting a smaller hatch.

LIVETARGET introduced a full arsenal of ICT baits this evening at ICAST targeting a wide range of angling applications. These included a surface/sub-surface commotion frog, spoons, swimbaits, and even drop shot baits.


ICT FREESTYLE FROG is a versatile twin-tail bait that can be fished on the surface over vegetation or dive sub-surface in open runs. It hosts the realistic Inner-Core anatomy of a fleeing frog, while the clear Exo-Skin generates a boisterous surface buzzing action. Injected Core Technology™ enables the Inner-Core to host a lifelike frog profile, while the Exo-Skin gives the lure its signature action. Comes in 3 sizes and 8 colors. MSRP: $9.99 USD


ICT SLOW-ROLL SHINER is an unrigged paddletail swimbait that mimics a fleeing thin-profiled baitfish. It features Injected Core Technology, offering improved baitfish profile and detail over traditional paddletail swimbaits. Hard-thumping and a rolling body action creates a subtle and enticing action, while LIVETARGET’s unique, proprietary metallic core produces a radiant flash far more reflective and better balanced compared to traditional paddletail baits and old school foil inserts. Comes in 3 sizes and 6 colors. Ideal for both freshwater and saltwater. MSRP: $9.99 USD


ICT FLUTTER SHAD is a jigging spoon with an erratic twitch and dynamic falling action that’s anatomically accurate and exceptionally lifelike compared to traditional jigging spoons. Injected Core Technology™ enables the Inner-Core to host a lifelike shad profile, while the Exo-Skin gives the lure its signature flutter action. Ice anglers have already reported exceptional multi-species catches on the FLUTTER SHAD. Comes in 5 weights and 10 colors. MSRP: $9.99 USD


ICT ERRATIC SHINER behaves like a traditional casting spoon but has the narrow profile of a common shiner or minnow. With Injected Core Technology™, the lure has a lifelike Inner-Core that mimics a small fleeing baitfish. The Exo-Skin gives the lure an erratic wide-wobble action, bringing the Inner-Core to life. The metallic core produces a pulsating flash, drawing in nearby gamefish. Weight distribution of the bait makes for effortlessly long casts. Comes in 4 weights and 10 colors. Ideal for both fresh and saltwater. MSRP: $9.99 USD


ICT GHOST TAIL MINNOW is a dropshot bait that mimics a minnow feeding near bottom structure. It features Injected Core Technology™, enabling the Inner-Core to host a lifelike minnow profile, while the Exo-Skin gives the lure its signature finesse action. Proprietary metal powder provides vibrant metallic flash and realism, and the unique tail design generates a finesse quivering action, emulating the movement of a small minnow. Only the slightest rod-tip movements are required for a lifelike presentation. Comes in 3 sizes and 6 colors. MSRP: $9.99


Available Now! Unlike many early prototypes that are shown at ICAST and are available in months or the following season all of these new baits will be available tomorrow, July 10th!









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