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ICAST 2019 Update Coverage
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One for the Enthusiasts: The Shimnao Antares A70 Baitcaster with MGIII

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Small but Mighty, the Megabass Dark Sleeper Swimbait
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SOLID! The Shimano Bantam MGL Baitcaster
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Selecting the right Rod, Reel, and Line for Your Walking Bait Arsenal
 


 


ICAST 2019 Coverage


 

ARK Rods Calls on Reinforcements to Invade the Enthusiast Market

 

Date: 7/9/19
Location: Orlando, FL
Admission: Buyers & Press Only
Manufacturer: Ark Rods
Reviewer: Cal








Introduction:
Fresh off the successful debut of their Randall Tharp signature series of rods, what could ARK Rods possibly have in store for us in 2019? Priced at $129.99, last year's introduction has already risen to become the company's best selling series and we have several official reviews in the works. With a successful line of affordable rods on the market, for 2019, ARK Rods has turned their attention to the Enthusiast Crowd.

 


With the introduction of their Reinforcer Series...

 


  ... ARK Rods turns their attention to the Enthusiast Market.

 

ARK Reinforcer Series: Sporting a very unique look in blank design, the Reinforcer series from ARK seeks to win over the hearts and minds of anglers who need just a little something more to spark their enthusiasm. This new, high end series will feature ten (10) casting and four (4) spinning models built on blanks made of 46 ton, high modulus graphite enhanced with a carbon nano-tube placed between the layers of carbon fiber.

 


Not only will the blanks be unsanded, but visible is a carbon wrap featuring the company's name

 

Casting Rod Specifications

Model
Applications
Length
Lure
Line
MSRP
RFC68MRC
Jerkbait, Small TW, Small Crank
6'8"
1/8-5/8
8-14
$349.95
RFC610MHFC
Jig& Worm Skipping
6'10"
1/4-1
10-17
$349.95
RFC71MXC
Finesse Jig & Worm, Underspin, Ned Rig
7'-1"
1/16-1/2
8-14
$349.95
RFC71MHXC
Jig & Worm
7'-1"
1/8-1
8-17
$349.95
RFC71HFC
Jig & Worm, Skipping, Frog
7'-1"
3/8-1 1/4
12-20
$349.95
RFC72MHRC
Topwater, Crankbait, Spinnerbait, Chatterbait
7'-2"
1/4-1
10-20
$349.95
RFC73MHFC
All Purpose Casting
7'-3
1/4-1
10-20
$349.95
RFC74HFC
Frog, Flipping/Pitching
7'-4"
3/8-1 1/2
12-20
$349.95
RFC76MHFC
Swim Jig, Offshore Jig, C-Rig
7'-6"
1/4-1
10-17
$349.95
RFC76HXC
All Purpose Flipping/Pitching
7'-6"
3/8-1 1/2
12-25
$349.95

 

The blanks on the new rods will be left unsanded and while that is not a unique treatment, the company's name made visible and blended in with the pattern of the tape wrapping the blank is. The company bonds the blank materials and wrap together through a high pressure rolling technology for added strength while maintaining light weight and sensitivity.

 

Spinning Rod Specifications

Model
Applications
Length
Lure
Line
MSRP
RFC610MLXS
Drop Shot, Ned Rig
6'-10"
1/16-1/2
4-10
$349.95
RFC71MXS
Shakyhead, Neko Rig
7'-1"
1/8-5/8
6-12
$349.95
RFC70MHXS
Tube, All Purpose
7'-0"
1/4-1
8-17
$349.95
RFC73MLXS
Drop Shot, Spy Bait
7'-3"
1/16-1/2
4-10
$349.95

The rods are finished with Fuji PTS/TVS reel seats covered in soft touch material, titanium guides, and 4A graded Portuguese cork. Each rod will retail for $349.95 and is covered by ARK Rods's limited lifetime warranty.


Premium components will adorn the Reinforcer rods


Each stick will be covered by ARK Rods's limited lifetime warranty

Conclusion: Never a company to shy away from aggressive designs at aggressive price points, it will be interesting to see if ARK's new Reinforcer line has what it takes to stack up against other, more traditional Enthusiast tier products. One thing is for sure, they have our attention and gaining that recognition is really half the battle.


 

 

   

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