Buff Chills Out with
Coolnet UV+ Garments
||Buyers & Press Only
Introduction: Probably the most simple and now most widely utilized garment
by anglers is the Buff, a tubular garment that can be worn so many different
ways to protect anglers from the harsh sun on those long days out on the water.
This ICAST the company that pretty much created the category for these garments
introduced a new series called Coolnet UV+ that is designed to offer even more
technical advantages for anglers.
Every angler is now familiar with the iconic Buff
garment and this year the company is introducing a new material called Coolnet
Buff: The Buff brand is synonymous with the tubular garment that the company
is famous for. Though there are now many companies that have imitated these
garments the brand is like "Kleenex," and no matter the brand most anglers
simply refer to the multipurpose garments as "Buffs." This year the company is
taking their garments to the next level with the introduction of the next
generation of UV sun protection, the Coolnet UV+ Buff.
The talented fly fishing artist A.D. Maddox has
now partnered with Buff to introduce new signature garments
The new Coolnet UV+ Buffs are
engineered with 100% REPREVE Performance Microfiber which means that the
garments are made out of recycled bottles. That's right, recycled bottles! These
everyday plastic bottles are collected, washed, and chopped into flakes that are
then melted and extruded into REPREVE microfiber polyester which is seamlessly
woven with elastane to create the four way ultra stretch fabric that is 20%
lighter than previous materials.
The company now offers stylish and functional
hats that match Buffs
The Coolnet UV+ Buffs offer some rich features including what the
company calls HeiQ moisture management technology that is designed to vaporize
moisture reducing body heat to keep you cool, dry, and comfortable all day long.
Masks take the Buff concept to the next level
with more protection for the neck and shoulder areas and can be worn under or
over a shirt
the number one reason that anglers, including myself, wear Buffs is for their
protection from the sun. The Coolnet UV+ Buffs offer UPF50+ sun protection and
Polygene odor control, keeping fishing and comfortable on the brightest and
hottest days longer. There are an assortment of new Coolnet UV+ garments
including traditional Buffs for $24 dollars, insect shield versions for $28
dollars, and headbands for $15 dollars each.
Need arm protection with any short sleeve shirt?
Buff has UV arm sleeves
than just Buffs: While most anglers started wearing Buffs for protection
from the elements they have also become a fashion statement. Buff has partnered
with a number of artists like Guy Harvey, Android Jones, DeYoung, and now
talented fly fishing artist A.D. Maddox has joined the team to create signature
Buff garments. These artistic functional garments typically retail for just a
dollar or two more than the standard patterns.
Complete gloves, fingerless gloves, silicon grip,
Buff has a glove for just about every application
has a complete range of guides from basic sun gloves to robust versions suitable
for guide work. To pair with these gloves the company also has a range of UV arm
sleeves that basically convert any short sleeve shirt into a viable fishing
Unlike many competing
garments that restrict your movement these UV sleeves have four way stretch
offering just enough compression to stay in position without negatively
affecting casting motions.
sleeves provide UPF 40+ protection and are breathable with antimicrobial fabric
to help control odors. Each set of UV arm sleeves retails for $25 dollars.
Thanks to Casey Rolig for showing us the complete
line of new Buff products
also introducing more masks which are basically the combination of a Buff and a
shoulder garment to eliminate any exposure below the neck. These masks form over
the back of the head for an enhanced fit and streamlined look and can be worn
inside or outside a shirt for more complete head and neck protection. These Buff
masks will etail for around $37 dollars each. Buff had a wide array of garments
on display at the show, proving that they are more than a one-hit wonder. If
your looking for sun protection that is both technical and comfortable to wear
all day long Buff has you