Witness the 13 Fishing Envy
Black - Shiny and Chrome
||Buyers & Press Only
Introduction: The 13 fishing Envy Black is back and we were present to
bear witness to the launch of these oh so "shiny and chrome" new rods.
Leveraging much of what fans liked about the original series these new rods take
the fun factor up to level 10 with new features and a distinct look that sets
them apart from other rods on the market.
Shiny and Chrome... the newly updated 13 Fishing
Envy Black Series
Shiny: I spotted the new Envy Black rods from a few booths away on the show
floor. These rods make use of new Evolve chrome finished reel seats on both the
spinning and casting rods that scream for attention.
The rods feature custom Evolve seats that are
coated so that while they look very chrome will not get hot under direct
One of the best things about
owning your own components company is you can do pretty much whatever you want,
and that is what the company has done with the new aggressively styled Evolve
Carbon Divide reel seats that provide generous access to the blank. The spinning
rod's reel seat design in particular gives anglers extra access to the blank
right on top, which was complicated to implement with all the different blank
diameters that the company had to accommodate.
The spinning rod seat provided access to the
blank directly in front of the seat
can pull your eyes away from those oh so shiny reel seats you will find a 46
-ton Poly-Vector graphite blank that is both lighter and mores sensitive than
the previous generation rods. I'm not exactly sure what the difference in weight
is but the second I picked up the rods I noticed the difference.
Armed with Fuji stainless steel K guides with SIC
rods are armed with Fuji Stainless K guides with SIC inserts and each rod was
specially balanced out so that they felt lighter and more responsive.
A different type of hook hanger, the Snaggle
A further differentiator on
the Envy Black casting rods is a slick new hook keeper design called the Evolve
Snaggle Tooth, which is essentially an aluminum protruding notch positioned on
the back of the main EVA handle on the casting rods and the end of the rear grip
on spinning models. The avant-garde design is a welcome change from the
traditional, and somewhat mundane, hook hangers found on just about every other
rod out there.
A look at the beautiful mix material weave on the
looks seamless, and adds a nice visual element to the EVA grips. Using the line
tension on the bait most lures, even weedless rigged plastics, can be latched
onto the Snaggle Tooth. I'm interested to see how well it handles treble hooks,
especially large ones found on big baits.
A look at the spinning rod handle. Notice the
Snaggle Tooth in the butt section of the rear handle
there are twenty different new Envy Black rods being launched including a
special Chat-R-Crank model that makes use of 30 Ton Japanese T-Glass and 46 Ton
Toray graphite to create a unique action. All of the new Envy Black rods come
with a 10 year warranty and will retail from $300 to $350 dollars depending on
A look at the rod butt
The Envy Black cranking rods feature a more
traditional look and feel with cork grips and no chrome
it up: In addition the shiny Envy Black main series there are also four
cranking specific models being introduced. These rods make use of a 30-Tom
Japanese T-Glass blank and make use of Portuguese cork handles fitted with a
Evolve carbon fiber handle divider.
The carbon fiber mid section of the handle is a
With a more traditional Evolve (non chrome)
reel seat these cranking rods look a lot more traditional but the carbon
elements give it a clean and high end look and feel all their own. These rods
all feature moderate actions and will retail from $185-$205 dollars.
Thanks Ricky for showing us the path the
Valhalla. Shiny and Chrome!
like these new Envy Black shiny rods? The styling of the new series is
definitely more polarizing than previous generation Envy rods that were
predominately matte black, but 13 fishing has never been a company that plays it
safe. Which is something we really like about the about the brand. Will these
rods be a flash in the company's history or in the words of Mad Max's Immortan
Joe "You will ride eternal. Shiny, and chrome!"