Lew's is Absolutely Crushing It with Combos
||Buyers & Press Only
Often leading up to ICAST the press is sent information teasing some of
the new product that will be unveiled leading up to the show. Most of the time
it comes in the form of emails or just invitations to set up meetings and visit
booths during the show. The most creative one came this year from Lew's.
This Orange Crush arrived in the mail in the
weeks leading up to ICAST
A few weeks prior to the show
a box arrived at the office from Lew's, and I'll admit I had a real head
scratching moment when I opened it. Inside the box was a single empty can of
Orange Crush, that was literally smashed and wound with fishing line tied to a
hook that was attached to an invitation teasing the new reel.
until I read the card and saw the name of the new reel, the "Mach Crush," did I
understand the message that they were not so subtly sending. Brilliant!
The orange Mach Crush is quite a bit more sleek
than the can that arrived in the mail
Mach Crush: While the soda can with the line was cute the Mach Crush is no
doubt the better fish catching machine. The new reel is designed to be a
mainstream workhorse. It is constructed with a graphite frame and sidplates for
light weight (7.3oz.) and comes loaded with a 10 bearing system with double
shielded stainless steel ball bearings and zero reverse one way clutch bearings,
which combine for a smooth overall feel.
The Mach Crush features a compact and low profile
Crush is designed to offer long and accurate casts with the Lew's external
multi-setting brake (MSB) dual cast control system. The reel is clearly
identifiable from the rest of the Lew's lineup with all the orange highlights
which include the orange Winn Dri-Tac knobs. This reel definitely channels the
Orange Crush theme and does it tastefully enough.
The reel is fitted with large Winn Dri-Tac grips
only one model, and it is a fast one, sporting a 7.5:1 gear ratio. The Mach
crush will be available in both right and left hand retrieve in mid September
and will retail for only $159 dollars. What is even more impressive is that the
reel can be purchased as part of a combo with a matching Mach Crush rod
IM8 graphite and also fitted with a matching Winn Dri-Tac
split-grip handle. The rod comes loaded with American Tackle’s Airwave Guide
system. The best part? The entire combo retails for only $199
dollars, a great value for a mainstream workhorse rig.
There is also a new Mach Crush spinning reel
which will retail for 99 dollars and will be available in 200, 300, and 400
sizes and sports a 6.2:1 gear ratio
Crushing It: Buyers and press at the show were so impressed with the value
of the entire Mach Crush combo that it won the Best of Show in the Rod and Reel
Combo category. If your keeping count that is four years that the company has
won the award in the same category! I think that definitely qualifies as
The team at Lew's toasting their product team
with Orange Crushes... now that is fun
How did the team at Lew's
celebrate the Best of Show win? With a toast to the company's Product
Development team with Orange Crush's in hand, all led by angling legend Hank
Parker and the company's CEO Gary Remensnyder.
continues to gain momentum in the industry, and on both the reel and rod side
are proving that they can build product that anglers appreciate throughout the
price spectrum. The Mach Crush baitcaster is already priced to move, but it is
the combo that is the great value. I'm looking forward to seeing how the reel
actually fishes, but for now I'm going to take my pre-spooled Crush can and see
if I am able to catch a fish on it.