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Complete ICAST 2017 Coverage
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TackleTour Exclusive: On the Water with the New G.Loomis Conquest Rod Series

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ICAST 2017 Coverage

 


 

Phenix Updates the MBX Line and Introduces the Feather Series for Bass

 

Date: 7/14/17
Location: Orlando, FL
Admission: Buyers & Press Only
Manufacturer: Phenix Rods
Reviewer: Cal








Introduction:
With one of the most complete lineups for freshwater and salt, and one of the most aggressive mission statements in the industry, Phenix always has something special to show us at ICAST. This year they did a little updating of a classic line and then introduced another mid-tier suite of sticks situated right between their budget Maxim and intermediate Recon lines.

 


Ultra MBX receives a facelift for 2018.

 


With new, proprietary Phenix carbon reel seats.

 

Ultra MBX: With a product lifespan surpassing 40 years, Phenix's Ultra MBX receives a further refinement in style and performance. The series is built on blanks rolled from 40 ton Toray graphite and Phenix's proprietary Nanolite resin delivering a base that is light yet durable. Finished with Fuji semi-micro SiC guides, it's surprising Phenix is able to deliver the entire series for between $289 - $319 per rod.

 


And new grip designs featuring a mixture of cork, burlwood, and EVA foam.

 

But deliver they do with 18 models in all (12 casting, 6 spinning). Grips are a mixture of cork, burlwood, and EVA foam book ending Phenix proprietary reel seats with exposed blank designs on casting models.


Even more exciting, however, is the introduction of their Feather bass series.


With split rear grip designs made of EVA foam and carbon fiber accents.

Feather Series : Phenix takes their undeclared motto of smart, minimalist builds to another level with their new Feather Series rods. Built on blanks rolled from a mixture of 30 and 40 ton Toray graphite bonded together with the company's proprietary Nanolite resin, Phenix makes user of their custom designed and built carbon fiber reel seats delivering a rod that is not only light, but also balanced.


Reel seats are again a Phenix design with the spinning seats particularly attention grabbing.


Nice and refined reel seat hoods.

Guides on these rods are Essex T-Ring Premium Carbide with FrameLok technology - a brand proprietary to Phenix. This allows the company to keep costs down but still build with quality components. Grips are all split designs with a mixture of EvA foam and carbon fiber accents. There are 12 models in all with 7 casting and 5 spinning. Feather series rods will retail for between $139 - $169 depending on the model.


A closer look at the grip designs.


Vince Borges shows us what's new and exciting with Phenix.

Conclusion: Just when we thought Phenix had finished filling out their product lines, they go and insert another unexpected series that not only turns heads, but feel good in hand during initial inspection. Then they also go and refine a line we've always been fond of in Ultra MBX. We look forward to getting reacquainted with Ultra MBX and learning all about Feather in the coming year.


 

 

 

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