The Excitement Never Wanes Over Molix

Introduction: Molix always manages to bring a little style and panache to their product lineup. Perhaps it's the company's Italian roots or maybe it's the influence of their headline prostaff member, Elite Series Pro Mike Iaconelli, but we always enjoy seeing what's new and exciting with Molix each year.

With pros on your staff like Mike Iaconelli, the excitement never wanes.

In fact, Mike is excited over his new three-arm spinnerbait!

Molix Spinner: The new Ike Signature Series Molix Spinner is a different take on a multi-bladed spinnerbait. This spinner features three willow leaf blades, but instead of them all the blades coming off the same, extended arm, this bait features three separate arms each with their own blade attached. This gives the spinnerbait a more, three dimensional bait ball profile during movement and allows the blades to crash into one another fouling the bait and giving the angler an automatic erratic retrieve. The Molix Spinner will be available in two sizes (1/2oz & 3/4oz), in six different colors and will retail for $15.99.

Three willow leaf blades on three distinct arms!

Mike says this bait is deadly on the fall.

Spoons regain popularity each and every year.

Lover Spoon: Spoons are gaining more and more prominence on the BASS Elite tour and why not? It's one of the most basic lures we have and has been effective for decades. The new Lover Spoon from Molix is another Ike Signature Series bait available in three quarter (3/4) and one ounce (1oz) sizes. It features Ike's customized curve and a personalized "fish skin" hammered body. Retail on the Lover Spoon will be $12.99 to $13.99 depending on the size. It will be available in gold and silver finishes.

The Lover Spoon has a lot of personality!

A new, soft bodied swimbait and hardware from Molix.

SS Shad: Molix's take on the popular soft bodied swimbait is the SS Shad. The soft plastic body of this bait is infused with the brand's proprietary fish attractant scent, but the real story with this bait is the unique, patent pending, weight and hook. The leadhead weights have a very narrow profile giving the bait a unique action in the water, and the attached hook is free swinging making it easier to rig once the weighted head is inserted into the body. This also makes it easier to un-rig the bait and change weights.

We think these weights have a lot of potential for tube baits too.

While all that sounds exciting, I'm actually interested in how these weights and hooks will perform in hollow tube bodied lures. There's a lot of potential with this system. Of course, our favorite part about this new weight and hook combination? The weights are clearly labeled so you're not left to wonder which size is what weight when everything is strewn about in your tackle box! the SS Shad will be available in six (6) different colors, is five inches (5") in length and will retail for $5.99 per pack of 3 plus one weight. Separate 3packs of weights will also be available for $5.99.

The WTD 105T is patterned after a handmade lure.

WTD 150T: Molix's new WDT topwater bait is one of those that signifies the style and panache of the brand. Originally a hand crafted lure, Molix took the original and worked it into the larger scale production lure with a full, wire-thru, internal harness. On the outside, it features lifelike scale texturing along its sides and measures a full six inches (6") in length. Specified weight is one and a half ounces (1-1/2oz). Each bait is hand painted in one of six different patterns. The WTD 150T will be available for $21.99 retail.

Scale detailing is intact.

And the bait's head is very intricate as well!

Introducing the SuperNato Beetle!

SuperNato Beetle: The bait with the most style generating a lot of excitement at the Molix booth this year was the new Supernato Beetle. Imagine a hollow bodied frog bait with a Jitterbug like mouth and that's what you get with the SuperNato Beetle only the mouth isn't metal, it's plastic molded to look like the open jaws of a big, tasty beetle! Built for open water and heavy cover situations, this new topwater bait has a lot of potential.

With Jitterbug-like jaws.

Yet a soft, hollow body build.

The SuperNato Beetle measures three inches in length and weighs five eighths of an ounce (5/8oz). It will be available in six (6) different colors and retail price is set for $14.99.

Available in 6 different colors.

Mike Iaconelli is pretty excited over this new bait!