Hopper Cooler: The new Hopper cooler is built to be totally waterproof and airtight. In fact, the cooler that was shown to us was half-full of water, and when tipped upside down it didn't leak a single drop! The construction is comprised of a “Dry Hide” 840-denier shell, which is also the same type of material you'll find some inflatable boats made from. The Hopper boasts ColdCell insulation measuring 1-inch thick on the sides and 1.5-inches thick on the bottom.

Other features include RF-welded seams, HydroLok waterproof zipper and pull tab, handles, shoulder strap, and several tie-down points. Capacity is rated at 6.75 gallons (or 18 cans) with dimensions of 24 1/2 x 12 1/2 x 16 1/2 and a weight of 6 pounds. The Hopper comes with a 3-year warranty and is priced at $299.99. Availability should be around October 1^st.

Rambler Cup: YETI is also offering the new BPA-free Rambler cup in 20 and 30-ounce sizes. It's made from kitchen-grade 18/8 stainless steel and is double-wall vacuum insulated with a shatterproof clear lid. Suitable for both hot or cold beverages, it is available now at a price of $29.99.

Conclusion: These fresh YETI products should prove to be a hit with anyone who likes to spend time outdoors. We expect to see plenty of these new products on the decks of flats skiffs or at local beaches and parks in the very near future!