Lover Hard Frog: We were able to scope out this prototype hard frog that is slated to be released in 2015. Designed by Mike Iaconelli, it features an internal weight-transfer system, rattles, and a dual free-swinging hook. Expect color and pricing details closer to the release date.

Designed by Mike Iaconelli, the new Lover Hard Frog features a hard body with an internal transfer system

The free swinging hook is hidden in the skirt legs

Spoon 17: Another Ike-designed bait, this spoon features a unique dual-hook system for an increased hookup ratio. Available in 3.5 inch (1/2 ounce) and 4.5 inch (3/4 ounce) sizes, there will be six color options to choose from. Pricing is yet to be announced.

Lover Magnum: The new Lover Magnum vibrating jig comes in silent and rattling versions and weighs up to a robust 1.5 ounces. It is equipped with a large lip, hand-tied skirt, bait keeper, and free-swinging hook. It will come in six colors at a price of $11.99.

Lover Buzz SS: The Lover Buzz SS (Super Squeaky) inline buzzbait is equipped with features like an upgraded large blade and “grinder” for improved commotion and noise, free-swinging hook, and hand-tied skirt. Each bait weighs in at 1/2 ounce and can be had in six color choices with pricing in the neighborhood of $12.99.

Swim Jig: This new swim jig touts a free-swinging 3/0 wide-gap hook to allow Texas rigging, along with a hand-tied skirt. Sizes include 1/2 and 3/8-ounce models with six color choices. Expect an MSRP of around $5.99.

SB Deep Diving Crank: Designed to run to a maximum depth of about 15 feet, this crankbait boasts features like a concave head design, weight-transfer system, and tungsten and glass beads (rattling version). Eight colors will be on tap in both silent and rattling options at an approximate price of $13.99.

Lipless Crank: This new 3/4-ounce lipless crankbait is highly audible thanks to its combination of tungsten and glass rattles. There will be six colors available with a price of about $12.99.

SWD Swimming Dragonfly: Made from high-density plastic, this dragonfly imitation can be used as one unit, or the head can be cut so it may be fished as two different baits. The buoyant tail floats at an upwards angle, while the lifelike legs add visual appeal. Sizes include 3.5 and 5-inch models with eight color choices at a price of $5.99.

The Swimming Dragonfly has a buoyant tail

S-Stick: The new S-Stick or “Sneaky Stick” is a soft plastic that may be jerked or dead sticked. Its lifelike body features a thin diamond-tipped tail and is impregnated with salt. The bait will come in a 4.5-inch size with ten color options at a price of $5.99.

Skirmjan Rods: Taking over the vacancy left by the outgoing Fioretto series, the new Skirmjan rods from Molix utilize high-modulus graphite, both full and split EVA grips, and premium-quality guides and real seats. Models will range from 6-feet 6-inches to 7 feet and include one composite crankbait model. Each rod will include a protective sleeve at a price of $129.99. Expect Molix to reveal more specific details as the launch date approaches.

Conclusion: In addition to what was listed above, there will also be new colors available for the Supernato and Finder Jerk 110 line of baits. We are told that most of these new products will launch before the beginning of fall. Stay tuned!