Simms Goes Big at ICAST and Introduces a Complete
Spectrum of Premium Gear (continued)
new line of Headwaters™ Packs resets the expectation for on-water storage
combined with engineered designs to provide the ultimate in comfort, balance &
features. Two Day Packs (Headwaters™ Full Day and Half-Day) provide enough
storage for a full day on the water.
The new Headwater Sling pack has enough storage
for a full day on the water and allows quick access by simply rotating the pack
to your chest
Guide Hip Pack ($119.95), Hip Pack ($99.95) and Chest Pack ($89.95) provide a
clever storage architecture to thoughtfully stow any angler’s quiver of gear.
The Headwaters™ Large Sling Pack ($119.95) and Sling Pack ($89.95) allow quick
access to more than enough gear, but stow away for unimpeded casting action.
Chest packs, hip packs, Simms has a pack for
Headwaters™ line of packs vaults Simms to the top of the pack world with models
for any type of angler,” said Rich Hohne, Online Marketing & PR Manager. These
packs look outstanding and are very well suited for anglers on the go, allowing
them to fish hands free and still have easy access to their tackle without
having to stop and remove the pack. The bottom line is more time fishing.
In a surprise move Simms also will be offering
surprised attendees at the show by introducing a new line of tools that look
like they will give the traditional fly reel manufacturers a run for their
money. The new tools not only look refined they feel refined, and are
constructed out of aluminum and made in Montana.
The new Simms pliers are proudly made in the USA
The new pliers feature large ergonomic handles, come with a cordura sheath, and
both the jaws and cutters can be replaced. Available in Simms Orange or Gunmetal
these pliers are much cheaper than premium competing offerings and will retail
for $159.95 per pair.
The nippers are also made in Montana but will
retail for a very reasonable $29.99
The new Simms Nipper is also made in Montana and is spring loaded for easy
deployment. The nipper's bladed can be replaced and the tool is available in
Simms Orange, oasis (blue) and gunmetal colors. This click looking piece of kit
will look right at home strapped to your retractor and will retail for only
The G4 BOA comes on and off easily and features
the new Rivertread platform which provides a stable platform with excellent
comfort, support and traction
We aren't done yet. Simms also rolled out a brand new G4 wading boot which is
probably the most technically advanced we have seen to date. Packed with
features the boot is still extremely light
best-in-class G4 BOA® Boot ($239.95) and G3 Guide™ Boot ($199.95) both take
advantage of the new RiverTread™ Platform, which features a new Vibram® Idrogrip
rubber outsole. For the on-the-go angler, the Vapor Boot ($169.95) is the
lightest boot ever from Simms thanks to the new VaporTread™ Platform and Vibram®
Megagrip® rubber outsole.
Brandon Hill shows us the very advanced G4 BOA
How advanced is the new G4? Brandon Hill, designer of these boots is a wading
boot guru and explained how proprioception was a factor in designing these
boots. Pro-pri-what? Propriocpetion -
sensation pertaining to stimuli originating from within the body related to
spatial position and muscular activity or to the sensory receptors that they
activate." Without getting too technical (too late for that I guess) what this
basically enables anglers to do is really get a sense of what is under their
feet and this boot is designed to feel natural and give anglers even more
mobility while providing plenty of traction and stability, even in fast moving
water. With Simms you always get the impression the company is thinking of all
the details and a perfect example are the orange sections near the sole of the
boot. These visual cues are not just for styling they are indicators for where
you can insert the spikes. Unlike many other wading boots that need to have a
solid platform for spikes this allows the boot to flex more and feel natural
under your feet because the spike platforms are sectional and not a complete
Simms had a ton of new premium gear this ICAST
and thanks to Rich Hohne for giving us the inside scoop on all the new gear.
Simms shows no signs of letting up and with momentum on their side this coming
season is sure to be an exciting one for this fast growing brand
Each and every
time you out on a Simms garment, whether that is a pair of waders or a foul
weather jacket, you feel like you are sporting the best that the industry has to
offer. Premium gear is what Simms has built a reputation on and this ICAST the
company demonstrated that they are branching out yet again not only with even
more technical apparel but with quality tools like nippers and pliers, and with
this momentum one really has to wonder what will Simms roll out next?