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ICAST 2012 Coverage

Abu Garcia Updates Their Rod Lineup and Gets Volatile


Date: 7/16/12
Location: Orlando, FL
Admission: Buyers & Press Only
Manufacturer: Abu Garcia
Reviewer: Team TackleTour

Introduction: To accompany the revamp of their entire Revo line of reels, Abu Garcia as made some adjustments to their rod lineup as well for 2013 with a revamp of the popular Vendetta rods, a new inshore series called Volatile, and some extensions to two other lineups.


After three years on the market, the Vendetta gets a redesign.


The driving factor for the rebuild is Abu's new IntraCarbon technology.


New Vendetta: Abu Garcia has totally revamped their Vendetta series of rods for 2013 introducing a technology they term "intracarbon" that involves weaving a thin layer of carbon fiber material into the blank during the rolling process to increase durability of the blank. The rods will be built with stainless steel framed aluminum oxide insert guides and Abu's own Extreme Exposure reel seat. There will be 22 models total in th lineup each featuring a high density Eva handle. Availability is expected in September of this year with a forecasted retail price of $79.95.


They are keeping the original, 30 ton graphite basis.


And contemporary detailing.

Volatile Inshore: Abu Garcia enters the inshore market with their new 30 ton graphite, nano-tech infused Volataile Inshore rods built with stainless steel framed, hardloy insert guides and Fuji reel seats. There will be eleven rods in the series targeted for release in September with a price tag of somewhere around $100 each.

Abu enters the inshore market with Volatile.

Featuring stainless framed guides with hardloy inserts.

Some detailing of the new Volatile series.

Villain Micro Guide: The Micro Guide craze has reached somewhat of an equilibrium now, but there are still a few manufacturers presenting new micro-guided series. Abu enters this segment by extending their mid-market Villain rods with seven new models (four casting, three spinning). They will be available in September for a price point of $179.99.

Villain gets a lineup extension...

Same aggressive styling.

But with micro guides.

The alien-esque spinning reel seats.

Veritas Schooling Rig Rod: Last but certainly not least, Abu Garcia answers the call to the current crazy, umbrella rig fishing, with their own technique specific rod. It is a 7'-9" stick built in the Veritas line and rated for a lure range between five eighths (5/8) of an ounce on up to three (3) ounces. This rod comes outfitted with Abu's own titanium framed, SiC guides, Extreme Exposure reel seat, and high density EVA handles for $119.95.


Veritas receives one new stick in the lineup built for umbrella rigs.


Featuring ti/Sic guides even.


Andrew Wheeler of Abu Garcia takes us through the new Abu rods.


Conclusion: Abu Garcia continues to demonstrate that a fishing rod does not have to cost several hundred dollars to both have some style and perform. We look forward to taking a closer look at some of these models and reporting back on just how successful their strategy translates throughout their rod offerings.









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