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ICAST 2009 Coverage

Qualia reels are built to a standard, not a price point


Date: 8/1/09
Location: Orlando, Florida
Admission: Buyers & Press only
Manufacturer: Qualia
Reviewer: Team TackleTour

Introduction: Qualia aims to become a leader in value when it comes to delivering reels that are built to a standard, not a price point. For the coming season Qualia continues their efforts at providing modest product lines that offer a higher level of value per dollar within each fishing category.


The Advanz single-speed features a CNC billet machined frame and spool


Advanz: Qualia may be a new name to some anglers but the company has been in the business of manufacturing tackle for 39 years. This year they continued to refine their saltwater reels starting with their all aluminum Advanz single speed reels. The Advanz single speed is designed to be a dependable trolling reel and makes use of nano treated Tenex bearings for extra corrosion resistance over traditional stainless steel bearings. The reel is constructed with a CNC billet machined frame and the sideplates are cold forged. All of the gears are machine cut from stainless steel and the drag system makes use of a combination of carbon and stainless steel. There are four sizes available from the Q12 (20/350) to the Q30 (30/720). So what will the Advanz set you back? At only $199 the Q12 is an exceptional value and the massive Q30 retails for a still reasonable $325.99.   


Advanz two speed reels offer straight forward dependability at a reasonable price


Advanz 2-Speed: Qualia also offers a straight forward 2-speed version of the Advanz. These reels have oversized machine cut gearing and the same nano-treated Tenex stainless steel bearings as the single speed Advanz. The mid sized Q16-II weighs 28oz. and has a high speed gear ratio of 4.2:1 and a low speed of 1.6:1. A rod clamp and wrench is included and the Q16-II retails for $329.99. 


The Advanz Hi Speed reels are available in both single and 2-speed


Advanz High Speed: Rounding out Qualia's high end saltwater offering is the Advanz High Speed series. These reels feature a distinct blue and gold motif and is available in both single and two speed versions. The single speed Q12HS and Q16HS both have a gear ratio of 6.2:1 while the two speed Q12-IIHS and Q16-IIHS have a high speed of 6.2:1 and a low speed of 3.1:1.


The sideplate is cold forged and bears the company's brand and logo


All of the gearing in the Advanz high speed reels are machine cut from stainless steel and the transmissions in these reels are over-engineered to handle massive loads. A instant-stop anti reverse system is backed up by a double-pawl system to give the reel lots of system redundancy. 


Advanz reels all make use of a Comfort-Touch fighting grip


Like the other Advanz reels the high speed models feature a comfort touch fighting grip that is shaped and angled specifically to provide maximum comfort and winding leverage. The single speed versions retail for $299-$329 and the two speed versions cost $369-$399.


The team at Qualia show us their rugged, dependable and reasonably priced reels


Conclusion: The Advanz series of reels from Qualia represent the company's high end big water offerings and are the most refined saltwater reels from the company yet. With a philosophy that is centers around delivering exceptional value to customers these reels offer plenty of performance without the premium price that usually accompanies offshore reels of this grade of material and quality level.









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