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ARK Rods Is Not a Company that Plays Small Ball

 

Date: 7/17/20
Tackle Type: Rods & Lures
Manufacturer: ARK Rods
Reviewer: Cal








Introduction:
ICAST may be over for this year, but that's never held manufacturers back from continuing to send us information on what they have planned for the coming year. ARK Rods, out of Port St Lucie., Florida did just that this past week with a full catalog of product they're getting ready to flood the market with in 2021.

 


Introducing ARK Rods second signature series, Cobb

 

Cobb Series: Following on the overwhelming success and popularity of their Randall Tharp Signature Series rods, ARK is introducing a second line of signature sticks. The Cobb Series is named after two time Bassmaster Elite Champion Brandon Cobb and features three (3) spinning and eleven (11) casting rods built on blanks rolled from the same Toray 40T carbon fiber as the Tharp series and outfitted with micro-guides made with stainless steel frames with aluminum oxide inserts. Each rods' handle is a split rear grip with a mix of a camo patterned EVA foam and cork. Retail price is set for just $99.99.

 


Invoker Limited sticks will come with a custom rod sock and VIP card

 

Invoker Limited: Invoker continues dominate ARK's product offering. Refreshed last year as Invoker Pro, this year the manufacturer is offering an even more refined variant as a limited series, each stick complete with its own rod sleeve and VIP card. The rods will feature an unsanded blank, Fuji K-concept guides with stainless steel frames and Alconite inserts and full rear grips made of high grade cork. With all these features capped off by 40T graphite blanks, you'd expect flagship pricing, but Invoker Limited will retail is set for just $249.99.

 


The series will consist of 9 casting rods

 

Invoker Limited Rod Specifications

Model
Taper
Power
Length
Lure
Line
MSRP
IVL66MLRC
ML
R
6'6"
1/16-1/2
6-12
$249.95
IVL68MXC
M
XF
6'8"
1/16-1/2
8-14
$249.95
IVL70MHXC
MH
XF
7'0"
1/4-1
10-17
$249.95
IVL72MHFC
MH
F
7'2"
1/4-1
10-17
$249.95
IVL73MMHFC
Mag MH
F
7'3"
1/4-1
10-20
$249.95
IVL74MHRC
MH
R
7'4"
1/4-1
10-20
$249.95
IVL76HFC
H
F
7'6"
3/8-1 1/2
12-25
$249.95
IVL70MH-G
MH
MF
7'0"
1/8-1 1/2
8-20
$249.95
IVL74MH-G
MH
MF
7'4"
1/8-1 1/2
8-20
$249.95


The CM36 Crankbait Mini measures 1 3/4", weighs 13/64 oz, and is rated to run 3-6ft deep. Expected MSRP is $4.99

TeamARK Baits: Having thoroughly exhausted the realm of affordable, high performing fishing rods with aggressive styling, ARK now turns their attention to the lure market. Introducing TeamARK Baits, a complete line of hard baits including a lipless crank (2 sizes), top water walking bait, pencil popper, standard popper, medium depth crankbait, and squarebill (2 sizes). Every bait will come with Mustad KVD hooks and will be offered in a wide variety of over a dozen colors, .


The lipless crank will be offered in two sizes (LP38 & LP58) with an expected MSRP of $6.99 - $7.99


The squarebill will be offered in two sizes, 2 1/8" (CT35) & 2 1/2" (CT57) with an expected MSRP of $7.99


The Topwater Blower (TB115) measures 4 1/2" and weighs 5/8oz. MSRP is expected to be $7.99


The Topwater Popper (TP70) measures 2 3/4" and weighs 3/8oz and will have an expected MSRP of $6.99

TeamARK Elite Zseries Baits: Always one to take things to the next level, along with their standard series of cranks, lipless cranks, and topwater baits, ARK is already planning for an Elite series of baits, the first of which will be the Z-63, a lipless crank that will perform with a natural wobbling action at any speed from slow crawl to steady retrieve. The manufacturer has even built in a fish enticing action on the fall. The Z-63 features a super loud rattle that is sure to entice or anger your quarry into striking. It is equipped with Ichikawa Fishing RC Kamakiri regular wire treble hooks and come in twenty one (21) different colors.


The Topwater Slider (TS115) measures 4 1/2" and weighs 11/16oz. MSRP is expected at $7.99


The Z-63 was designed to be the perfect lipless crank and measures 2 1/2" long weighing 5/8oz. MSRP is expected at $12.99

One thing is for certain, ARK Rods as a company, never does anything small. From building affordable rods on high end blank material to offering a limited edition variant of an established line to introducing a slew of new hardbaits in a color palate normally reserved for only established bait manufacturers, they are not shy about flexing their muscles, swinging for the fences, and flipping their bat as they round the bases.


 

   

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