Shimano BOOSTs Freshwater Hardbait Lineup
Introduction: In advance of the Bassmaster Classic Shimano is bolstering
their freshwater lure lineup with three new lures that make use of the company’s
patented BOOST CONCEPT technologies. These new offerings include the Enber
jerkbait, World Rush squarebill, and finesse oriented Zumverno jerkbait.
The Enber 60SP is one of three new freshwater BOOST
hardbaits to debut this week at the Classic
the most of the BOOST Concept: The three new
freshwater lures follow the initial two baits which were launched debuting the
BOOST designs, the World Minnow and World Diver. Since then, Shimano also
entered the hard bodied swimbait fray with the innovative
ArmaJoint glidebait which we
just reviewed last week.
As a quick
refresher there are three main elements in the BOOST CONCEPT features. FLASH
BOOST is an internal spring-loaded foil that pulses when the lure is moved, and
at rest, and SCALE BOOST is a three-dimensional holographic film that replicates
the scale patterns of prey at multiple angles. These two technologies are
designed to help mimic the movements, behavior, and patterns of baitfish, to
draw more strikes. JET BOOST is an internal spring-loaded weight that moves to
the back of the lure creating a weight forward balance to increase casting
distance and accuracy compared to lures of similar size.
All three of
the new Shimano freshwater hard baits leverage at least two of these
technologies. These baits are:
The Enber is kind of a cross
between a crankbait and a jerkbait and features a long angled bill
60 SP FP: The Enber 60SP FP is designed to be a
versatile jerkbait with a different profile than the previously launched World
Minnow and Diver. Weighing in at ⅕ ounces, the extended tail of the bait is
designed to mimic the profile of multiple baitfish species and is capable of
diving to a depth of six feet.
A look at the combination of SCALE
BOOST and FLASH BOOST features on the Chayu pattern
The Enber 60SP
FP allows anglers to target the gamut of freshwater species with various
techniques. The integrated FLASH BOOST technology creates an enticing flash
during the retrieve, while SCALE BOOST technology provides lifelike baitfish
patterns. Shimano explained that anglers can choose to fish the bait with a
classic twitch and pause retrieve or a straight reel back to the boat technique,
and it is also designed to be trolled, which is good for targeting species like
walleye. The Enber 60SP FP will be available in nine patterns and retail for a
MSRP of $18.99.
The Enber's bill enables the bait
to be both twitched and paused like a jerkbait or straight retrieved like a
Rush 56F FB: The one crankbait that was noticeably
absent from the World lineup until now was a squarebill. The World Rush is a ½
ounce square bill with a hybrid square edge lip that is designed for covering
water and targeting active fish in heavy cover.
A squarebill was missing from the
World lineup... until now
It is capable of
diving down to five feet and the hybrid edge square bill is designed to take
plenty of abuse allowing the lure to deflect off various structure and quickly
recover its tight wobble.
A look at the World Rush Green
Craw pattern. Notice the window for the FLASH BOOST which will give the bait
some extra pulse and movement during deflection
56F FB will make use of Shimano’s proprietary FLASH BOOST technology which adds
some extra flash as the bait navigates structure. It also gives the bait an
extra bit of attention-grabbing flash when anglers choose to pause the retrieve.
The World Rush will be available in ten patterns and retail for a MSRP of
The World Rush's squarebill is
designed for impact with cover
Zumverno 95SP: I’m not sure if
Shimano needed another jerkbait in the lineup but the company’s engineers wanted
to arm anglers with jerkbaits of all sizes. The Zumverno 95SP FB is a smaller
jerkbait for downsizing to match the hatch and tough conditions. This ⅓ ounce
bait measures a compact 3.7 inches and will descend to five feet.
The foil covered Hasu pattern has
a window so the the FLASH BOOST foil is more visible
features a wide bill that is designed to generate an enticing side-to-side
darting action and subtle rolling motion that is different than a traditional
ripbait. There will be a whopping ten Zumverno patterns and these baits will
leverage all the BOOST CONCEPT lure technologies. The Zumverno jerkbaits will
also retail for $18.99 each.
The JET BOOST channel can be seen
on the Smelt pattern
Quick Take: Shimano’s line of BOOST enabled hardbaits
are starting to gain momentum and as demand for the baits grows the company is
pushing in the chips and growing the series from a few baits to a complete
arsenal. The addition of a squarebill makes sense and with the Enber and
Zumverno Shimano now offers a complete range of jerkbaits for all conditions.
Shimano is introducing FLASH BOOST
jigs, not freshwater jigs but saltwater squid jigs. Perfect application for the
When I first
learned about these new baits I joked “what’s next a jig with FLASH BOOST?” The
Shimano team said, “why yes, we are introducing jigs as well.” I thought they
were joking at first, but the team really is launching FLASH BOOST jigs, not
freshwater jigs, but a saltwater squid jig called the Sephia Clinch Flash Boost.
I should have known. What’s next? SCALE BOOST frogs? I wouldn’t be surprised.
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