Drag: The Hundo's drag system features a carbon washer fitted with titanium plates integrated directly into the aluminum main gear. Rated at 14 pounds of maximum drag pressure, our lab tests confirmed this spec almost exactly, registering 14.2 pounds at full lockdown. On the water, the drag delivered smooth, consistent performance and was easy to adjust thanks to the high-quality aluminum drag star, which offers a tactile and premium feel.

The Hundo's drag is sealed and makes use of carbon and titanium plates

When comparing the Hundo to the Trika Ti100, there are both similarities and notable differences. The Hundo uses a more traditional carbon-to-metal drag setup, while the Ti100 incorporates a blend of materials, including titanium and felt. The result is that the Ti100 offers a slightly broader range of drag adjustment but it maxes out at a slightly lower drag pressure. In contrast, the Hundo's drag system is slightly simpler, easier to clean and maintain, and delivers more raw stopping power. Like the Ti100, the Hundo also features an audible drag system, with a clicking mechanism built into the main gear. This provides satisfying and functional feedback as drag is pulled, giving anglers a better sense of what's happening during intense fights.

The most bold looking Hundo? The new Limited Edition which has a Purple Space Dust finish

Bates has taken things a step further with the Limited Edition Hundo - Purple Space Dust, available exclusively at Tackle Warehouse. This version also features the same watertight titanium drag system and highlights the company's commitment to expanding the Hundo lineup with more customized and refined variations now that the core platform is well established.

The Hundo's ergonomic knobs feel as awesome as they look. The Gum color? Rad!

Ergonomics: The Hundo truly shines in the ergonomics department, it feels just as good in hand as it looks. The compact form factor plays a big role, but it's the thoughtful shaping of the frame that makes it sit so naturally when palmed. This reel is clearly designed with comfort in mind.
Every adjustment dial and knob on the Hundo provides a satisfying, tactile click, including the spool tension and external braking controls. I especially appreciated that I could fine-tune the Dual Matrix braking system one-handed, simply by rotating the rod slightly and adjusting the dial with my thumb.

The Hundo palms comfortably and pretty much disappears in hand

The Hundo also feels exceptionally light, making it an excellent match for lightweight rods. Tipping the scales at just 5.0 ounces, it's 0.6 ounces lighter than the Trika Ti100. The difference in weight comes from subtle variations in frame design, internal components like bearings and shafts, and elements like the machined aluminum line guide found on the Ti100. The difference in weight between the two reels is small but noticeable, and the Bates Hundo feels just a little lighter.

The Limited Edition features larger barrel knobs. These are the same knobs on the new Goat SWM model and provide a larger grip for power applications. They remind me of DRT knobs.

Then there are the knobs. Bates equips the standard Hundo reels with some of the most comfortable knobs I've used, excluding the Limited Edition Purple Space Dust, which swaps them for larger barrel-style knobs from the new Goat. SWM reel. The standard knobs are made from a soft, grippy rubber and feature a flat ergonomic shape that's comfortable and secure, even when wet.

All Hundo's feature a funnel shaped levelwind eye to reduce friction and improve casting

And the Bates knob color? Pure style. The gum-rubber tone on the knobs echo the iconic look of gum-soled sneakers like classic Vans. Paired with the Hundo's gunmetal and black finish, the knobs give the reel a unique mix of modern edge and retro flair. It's bold, memorable, and in my opinion, just plain awesome. Some anglers may remember I used these knobs on the Goat. in my previous look at the Nameless Vans Rod.
 

Pure style. The gum handles on the Hundo channel gum soles from classic Vans. I like these knobs so much I switched them out on my Goat 150

Price and Applications: The Hundo 100 retails for $375 and since the introduction has spawned a few more variants including the Salty Hundo and the finesse oriented Hundo LTS which retail for $425 and $395 respectively. The Limited Edition TW Purple Spacedust reel slots in between all of these at $399.

While not cheap the Hundo delivers a lot of quality and performance for a reasonable price

At $375, the original Hundo is competitively priced, especially when compared to its close cousin, the Trika Ti100, which comes in slightly higher at $399. Beyond the Ti100, there are few reels that offer what the Hundo does: a lightweight, fully CNC-machined low-profile baitcaster.

While some brands reserve bar-stock aluminum machining for their premium round reels, it's still rare to see this level of construction in such a compact low-profile form, and especially at this price. Machining a reel frame from a single piece of 6061-T6 aluminum is costly, but done right it can yield a rigid, precise, and visually striking platform.

Both Bates and Trika demonstrate how this type of build can translate into performance and refinement on the water. While $375 is no small investment, the Hundo offers a unique blend of craftsmanship, feel, and fishability. Given the lack of direct competition in this category, and how refined and enjoyable the reel is to fish, the Hundo 100 makes a strong case for its price of admission. Heck, I personally bought two of them.

The new Salty Hundo features the same footprint but includes a blue anodized finish, ceramic bearings, and an upgraded brass gearset internally
 

Ratings: (We've re-calibrated our ratings standard for 2008 and have included a key at the bottom of the following matrix as a guide):

Pluses and Minuses:

Conclusion: While I often evaluate reel performance, it's rare that I get the chance to truly test a manufacturer's customer service. Yet, that's often where a tackle company proves its real worth - not when everything is working perfectly, but when something goes wrong. When I approached Bates about the clutch re-engagement issue on my early Hundo reels, their response was outstanding. That positive support experience only increased my confidence in recommending their products.

My experience with the Hundo and Bates service has given me a lot of confidence in the company's offerings

Bates may be a relatively new player in the reel market, but in just a few seasons they've shown they can compete with long-established brands by prioritizing design, craftsmanship, and CNC-machined aluminum construction. While they may eventually introduce more budget-friendly offerings, their current focus remains firmly on high-end reels that feel both solid and refined.

Now that the Hundo is dialed in the company is expanding the series with new versions targeting niche applications

I really like the Hundo, just as I do the Trika Ti100, and while both reels originate from the same factory, they each have a distinct character. The Ti100 emphasizes casting performance and durability, while the Hundo feels quieter and more connected, exuding a refined personality. Both are excellent, but the Hundo 100 stands out for its value. At $375, it's not low-priced, but there's no other CNC low-profile reel that delivers this level of refinement at this price point. As odd as it may sound, it's a strong value in the premium category.

The Hundo is the first Bates reel that we have reviewed, but based on the build, performance, and support experience it definitely will not be the last

I also appreciate how Bates has continued to grow the Hundo lineup with variants tailored to niche applications. Beyond the Goat and Hundo models, they've already entered the compact round reel space with the OG Series, and with ICAST around the corner, I wouldn't be surprised to see new Hundo and OG sizes, or even a CNC spinning reel, on the horizon. The Hundo 100 is a strong performer, a surprisingly compelling value, and a clear indication that Bates is earning its place as a serious contender in one of the most competitive segments of the tackle industry. Simply put, the Hundo 100 is the real deal, and now also a Best Value Award winner.

Looking for the Bates Hundo 100 baitcaster? Try Tackle Warehouse