Justin Poe, Global Brand Manager
at G.Loomis, gives us the scoop on NRX
there are particular applications where the added benefits of NRX over GLX, and
competing premium rods, really shines?
Justin: Sure but
that is all perception! Sensitivity Power and true feel can be important to
anyone fishing any application! I cannot see where these things would not
benefit any angler. But universally itís the slow moving applications that
truly for most guys see the biggest benefit. Not sure why but I feel it takes
them into a different mindset. Guys just donít feel for bites anymore they feel
for reference. They donít just want to know where the rock pile is they want to
know where the sweet spot from sand to gravel happens and stay on the gravel
edge as long as possible.
The new NRX rods mark the first
time G.Loomis has introduced a rod with a split grip handle design
I took the first
prototype to a local lake. Lake Mission Viejo. Known for picky bass and 100
foot visibility plus in summer months which means tough and slow!! Fishing a
jig in 55 feet we were able to feel the ridges on the galvanized pipe for the
aeration system as well as the gravel that holds it there. Pretty amazing when
we finally confirmed this with our Aqua View camera. The fish on the camera
flipped us the fin. No biters in that spot that day!!
The rods make use of blue
threading which give the rod a custom look and makes all the NRX rods quickly
Obviously the NRX rods are positioned at the premium end of the market. Who is
the perfect angler for these products?
Justin: They are
definitely on the premium end on the rod spectrum! But we knew that it would
be. We really werenít afraid of that. Of course there is that tinge of passing
doubt like will they feel what I do?? But overall we are happy to say that
there are thousands of people around the world fishing these rods and letting us
know daily that they can no longer hold back and it has become what they have to
The NRX rods feature a hybrid
guide design with both Fuji titanium framed SIC and REC Recoil black ion coated
nickel titanium guides from the stripper to the tip. This design is intended to
deliver more sensitivity, better balance, and lower overall weight
person for these rods is really hard to say. If you want the best I am
confident enough to say that it is the best I have ever felt and I am sure you
will like it. Our customers are a very broad range. We have tournament
fisherman that fish them in secret because they are sponsored by other brands
and people that fish only a few times a year that just want that edge to help
them be successful. Then we have the guys that walk into their local shops and
say I want the best you have! All in all it seems to work for everyone.
The butt section of the rod is
finished with composite cork
canít remember a bigger more publicized launch for any series of Loomis, and
that includes GLX. As you reflect back on the launch of NRX, which incorporated
a nationwide network of dealers and fly shops, how do you think the entire
rollout went overall?
it went great. We saw thousands of people on the night of August 13th!!
All of us had 1 thing in common. We love fishing!! We had issues in some
places with logistics and such but overall it was a chance to do something very
unique in the tackle business that had never been done before. We knew there
were some necessary risks to that. We cast some baits in parking lots. Talked
fishing to thousands that we would have otherwise never had the chance to and
most importantly got feedback on the most important G. Loomis product to hit the
shelves in more than a dozen years. Not bad at all.
The NRX spinning rods feature cork
over the entire reel seat for comfort
there any particular top sellers in the line thus far that have become really
popular among anglers?
Justin: You know
there are really no stand out rods in terms of units sold. Itís very regional.
But My personal favorites are the NRX802CJWR for throwing a fluke and I just
cannot get enough of that NRX893CJWR in my opinion itís the best 1/2ounce jig
rod ever built. But I am biased!!
The spinning rods have large split
grips which help the rods balance out with lightweight magnesium and carbon
NRX blanks currently being offered to custom rod builders?
Justin: No these
blanks are proprietary to our finished rods. I know that has made some people
mad at us but it is a way for us to control exactly how we want our brand to be
viewed and also for the efficiency of our factory. Most people donít understand
that but I invite them to come to Woodland Washington and see what I mean.
Every rod is still proudly made in Woodland where you will still find people
that built the first G. Loomis rods. It is amazing to say that with our 30th
anniversary next year the people who built the first G. loomis rods are still
The rods feature a open hook
the fly side how have fly fishermen responded to the rods? There is a statement
on the G.Loomis site sayingÖ What we are saying so there is no confusion...
"This is the Best Fly Rod Ever Built!" Period!!!Ē what makes these fly rods
Justin: The same
is true on the fly side of these rods. There are many rods that cast good there
are many rods that fight fish well but rarely do those rods intersect so
seamlessly. A customer of ours told me the day of our dealer sneak peak at
Icast that he was shocked. He felt that there was no waste of energy. The
lightness of the rods help you conserve your energy but the power of the rod is
somewhat of a secret until you really give it some power. There have been many
incredible NRX fly stories already. It is quickly becoming the rod which others
are compared to in an effort to qualify acceptance. We are very proud of that.
Like the casting and spinning rods
the fly rods also feature a stiffer, lighter, higher density carbon that is
paired with a "nano silica" resin to create a rod that is designed to be 15%
lighter and 20% stronger than comparable GLX rods
Moving forward can we expect to see more NRX rods or is the line pretty much
complete from your perspective? Any hints on what anglers can expect to see from
G.Loomis in the future?
Oh man you know
I cannot tell you that!! We arenít done yet. NRX will build and flow. This is
just the beginning baby steps of the NRX family. We learned a lot about the
material and about anglers and tackle shops along the way. The next 3 years will
be very big years at G.Loomis. We are scheduled all the way out to 2013 for our
new product development and have visions into 2015 currently.
Cal and Zander inspect the NRX
build quality and map out the field tests
Zander: I figured you couldn't say anything,
but hey, I had to ask! Were looking forward to seeing what G.Loomis introduces
in just a few months at ICAST, and until then we will be taking a closer look at
the NRX line.
We would like to thank Justin for
taking the time to sit down with us and give us the scoop behind the NRX lineup
and launch. Now it is time to see just how well these rods will perform in the field, stay