Impressions and how the Conquest was born: For a
lot of anglers it is the G.Loomis brand that they turned
to for their first premium rod, and many can recount the
stories of when they stepped up to that IMX or GLX rod,
and what a difference maker those sticks were in terms
of refinement and sensitivity. Just like GLX the
introduction of NRX was a game changer for the brand,
and took things to a whole new level with use of the
latest graphite and resins to improve sensitivity.
Shimano/G.Loomis Conquest is the first rod series that
can be considered a joint collaboration between the
Japan and US Shimano and G.Loomis teams
Even though there is a lot more competition in the
premium rod segment then when G.Loomis was originally
founded the team has continued to stay very true to what
made them so popular as an American rod design and
manufacturer. That brand identity is so strong that even
today there are still many anglers that have no idea
that G.Loomis is part of the Shimano family, which is
surprising considering that G.Loomis was acquired by
Shimano all the way back in 1995. Over the last 23 years
Shimano has infused additional resources into the
G.Loomis brand and team, enabling the company to
continually refine their existing products as well as
develop new lines which leverage the latest materials
and rod building technologies.
reel we mounted on the new rod? The Conquest of course
The introduction of the Conquest Series marks the latest
evolution of how the combined Shimano and G.Loomis R&D
teams on the opposite side of the ocean worked together
to introduce a new flagship series. The Conquest rods
are really the first line that can really be described
as a joint collaboration between the G.Loomis and
Shimano product development teams, bringing together G.
Loomis design expertise and proven rod actions with
Shimano’s advanced blank technology.
Conquest spinning rod makes use of a proprietary Shimano
CI4 reel seat
G.Loomis explained to us that the rod design process was
an extensive one, with teams traveling back and forth,
and some of the G.Loomis rod engineers including Dave
Brinkerhoff being deployed in Asia for extended periods.
After the design was complete it was then decided that
the manufacturing of these rods would also be an
international endeavor to ensure that they would
leverage the best of what each team and manufacturing
site had to offer.
each Conquest rod starts as a blank which is rolled to
exact G. Loomis specifications by Shimano in Asia
incorporating its proprietary Spiral X and Hi-Power X
processes. Following this initial step the blanks are
then sent to the G. Loomis facility in Woodland
Washington for finishing.
Here G.Loomis custom
skeleton reel seats and full cork handles are installed
on the casting rods, while the split grip spinning rods
are outfitted with Shimano’s proprietary CI4 reel seats.
the first G.Loomis rod to make use of Shimano Core Blank
The guides that the team selected for the Conquest
consist of Fuji Torzite except for the tip guide where a
SIC Titanium guide completes the set. In total the
Conquest series is comprised of eight casting rods with
G. Loomis’ original ‘Mag Bass’ fast action tapers, and
four ‘Spin/Jig’ fast action spinning rods.
consist of Fuji Torzite and SIC Titanium on the tip top