Back at the Big Rock 2014 Show Seeking
Sports Dealer Show - Las Vegas
Introduction: There are a lot of reasons why Vegas is a popular
location for industry events like ICAST and the Big Rock Show, and the non stop
entertainment options after the official event hours are high up on the list of
reasons why. My first stop after the end of the show? Food. In keeping with the
theme I went to a restaurant in the Aria Resort and Casino called "American
Fish." This is a Michael Mina restaurant and a rustic fishing lodge is the
inspiration for the establishment's attractive decor.
These are my kind of coasters
I immediately grew fond of the place after seeing the coaster under my drink.
You gotta love a place where the coasters say "Gone Fishing" on top and the
underside is a fishing license. To many visitors Vegas is a license to have fun
and that's exactly what we did that night.
Ardent's newest low profile baitcast reel series,
I won't admit I was nursing a hangover the next morning but suffice to say it
was a little late to the show. Once I finally got there a little coffee and some
good meetings with manufacturers highlighting their newest and most innovative
offerings finally woke me up.
John Posey shows us the new Apex reels
Ardent: The company was showcasing their new lineup of Apex reels. These
baitcasters are now becoming available at resellers, like
Tackle Warehouse, and features a low profile aluminum frame and
machined aluminum spools. There are three models, the Apex Elite, Apex Pro and
Apex Tournament. The main differences are the bearing count, swept handle
materials and knob design. The highest-end Elite model features a carbon fiber
swept handle and EVA grips helping bring its weight down to a very respectable
5.9oz. versus the other models which weigh .4oz. more. All three reels feature
an externally adjustable cast control system the company calls "Mag Brake" which
offers a very wide range of settings. Unlike the company's other reels the Apex
series is made overseas but comes with a very aggressive retail price of $99 to
$149 dollars each.
Looking for some extra protection?
Luna Sea Sports: Walking by the aisle we came across a company that was
offering a solution to a common problem, rod butts being uncomfortable. The
"Cush-It" is a slip on grip that is designed for everything from big game rods
to bass sticks and stays firmly on whther it is tucked under your arm or when
pressed up against your side or hip. The Cush-It bass version retails for $13.95
each while the big game model is $26.95 each.
The Cush-It provides a more comfortable butt when
The same material is also formed into a cylinder and can be slipped on nets and
gaffs, this variation is called the "Ultra Float" and not only provides a
comfortable grip on your fish landing tools but adds flotation so that if your
equipment is accidently dropped overboard it will float. The best place to find
out more about this product is from the manufacturer's
Next Section: Time to get innovative with terminal tackle