Berkley Goes Deep with PowerBait Infused Jigs
Total Score: 8.50 -
PowerBait is Berkley’s home field advantage when
it comes to differentiating their baits, and over the last few seasons the
company has found new ways infuse this exclusive formula into plastics. This
season Berkley delves deep into the jig market with the introduction of seven
new jig lines, all of which are designed with significant input from their
prostaffers that are well known for their prowess with jigs, namely Pro Anglers
Gary Klein and Bobby Lane, and are all built with proprietary hardware and baked
in PowerBait flavor.
- 1 1/4 oz.
7-10 in each
on jig type
Dan Spangler, Project Manager -
Bait Development at Berkley shows us the new PowerBait Jigs
Berkley is part of the massive Pure Fishing portfolio of brands which includes
well-known brands including Abu Garcia, Shakespeare, Pflueger, Ugly Stik, Van
Staal, Stren, and many others spanning both traditional and fly-fishing
Joe Meyer, Director Product
Development at Berkley shows us the new Spiderwire Durabraid which pairs well
with many of the new jigs. Berkley's roots were in wire leaders and lines and
today the company still manufacturers many lines in their Sprit Lake facility
By itself Berkley is a giant
brand in its own right and was founded, and is still based, in Sprit Lake Iowa.
Since 1945 Berkley has expanded beyond their original product offering of cable
and wire leaders to nylon filaments and the creation of the Trilene series of
branded lines. Since then, the brand has expanded greatly offering other popular
products including FireLine, Lightning Rods, and of course the crown jewel….
A look at the PowerBait Jig
For many anglers their first
experience with PowerBait is the dough bait that is primarily used for trout
fishing. The exact formulation of PowerBait is a closely guarded secret and a
range of scents are infused together with plastics to give the bait its
signature smell and taste. Bass anglers started taking more interest in brand’s
scent infused baits when the company started making plastics under the Gulp!
Series. The Gulp! Baits are soft and pliable and drenched in scent but they dry
out in the air, which didn’t work well for bass anglers that like to keep baits
tied up and at the ready.
These jigs were all designed with
the help of Berkley's Prostaff, namely Gary Klein and Bobby Lane
While saltwater anglers love
Gulp! The company’s MaxScent line has quickly become a go-to series for bass
anglers looking for a PowerBait infused plastic without the mess. I personally
like the density of the MaxScent material and the unique texture that looks more
like organic material than perfectly poured traditional plastics. The engineers
at Berkley are constantly exploring how to infuse Powerbait into new materials
and applications and this season’s new Jigs are a perfect example of that.
total there are seven new Berkley jig models including flipping, football,
swimming, finesse swimming, skipping, heavy cover, and finesse jigs. Rather than
just infuse traditional jigs with PowerBait the company decided to build a
complete series, including jigs with new head and hook designs, with the help
from their prostaff.
Gary Klein showed us every jig he
helped design and explained how the heads were all tweaked specifically for each
Section: Fishing PowerBait Jigs coast to coast...