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NOVATO, CA. - In addition to the recent announcement that they were lowering the prices on all of their rods by thirty dollars, Powell Rods continues their tradition of excellence and innovation by announcing eight new bass rods to their already popular Powell Max lineup.  The recent announcements prove once again that Powell is fresh and responsive, despite the fact the company was founded in 1910

The new additions to the Powell Max lineup include one spinning rod and seven casting models, which are all priced with the angler in mind, at Powell’s new lower retail price.  The new models bring the total Powell Max series to a total of 49 technique specific models.

Highlighting the casting models will be a pair of telescopic swimbait rods and two new flipping sticks designed to give the angler the added convenience of a telescoping handle for easier storage without sacrificing functionality.  The swimbait rods will be available in 7’11” Medium Heavy and Heavy powers, while the flipping sticks will be available in a 7’6”, heavy power, extra-fast action as well as a new 7’10” medium-heavy power fast action.

As trends of longer rods have continued, Powell has also come up with two new eight foot casting rods. An 804 ex-fast jig and Carolina rig rod, and the 806 CB.  The 804 will give anglers extra leverage on long casts with rigs like heavy jigs and Carolina rigs; while the 806 CB will give anglers enhanced casting distance and leverage for fighting fish hooked on big crankbaits.  Both are constructed of our super light “Maxumfiber” graphite technology for less fatigue, perfect action and more control of hard fighting bass.

For anglers that prefer a shorter casting rod for close quarter tactics; Powell has added a 6’3” 4 power model in ex-fast action.  The 634 was constructed to handle spinner baits, jigs and soft stickbaits around overhanging cover and super tight casting conditions.

The newest Powell Max spinning rod is a 7’3” 2 power designed to give anglers longer distance casts, better line pickup on the hook set, and more control of the fish during the fight.  The 732 MLEF is built on a medium-light action, extra-fast taper Maxumfiber blank for use with shaky heads, darter heads, drop shots, split shots and for shaking worms.

 “We are very proud of these new additions to the Powell Max bass rod lineup,” said Keith Bryan, President of Powell Rods.  “These rods were developed with input from our pro staff, and our customers; they are designed to meet the needs of anglers everywhere.”