If you only can make it to one ISE show take a trip to Sacramento (continued)
 

Swifty Nu-Skin: Nu-Skin Reel Armor was designed to preserve and maintain the beauty of you aluminum bodied fishing reels. Fishing reels are subject to abuse while being transported. Often, rods and reels are stored in close proximity and bump and or rub together during this time resulting in boat rash.

Can you spot the Nu-Skin armor?

The Swifty Nu-Skin is a clear, flexible, semi-permanent membrane to cover the areas most susceptible areas to boat rash, the non-handle side plate and the top of the frame. The Reel Armor stays in place and is designed not to impair the use of the reel during fishing. The Nu-Skin reel armor is available in a variety of sizes designed to pair perfectly with your round reels, and retails for $12.95 each. Swifty's president, Tim Campbell, also told us that they are almost done working on a new kit designed specifically for low profile baitcasters.

What it looks like in the retail pack

At the show we were challenged to damage this Calcutta

Strike after strike the Nu-Skin armor absorbed all the impact

The Nu-Skin armor is also designed to take on direct impact from sharp objects

Swifty's President Tim Campbell shows us his armored reel and told us a new baitcasting version is in development

Conclusion: The Sacramento ISE was a great event, one that was exciting for a wide range of attendees. While swimbaits and swimbait rods were the highlight of the show for us, the event was packed with plenty of good deals for consumers. The average product was discounted 15-20% at the show, and droves of anglers walked away from the event with new tackle rigs. Some attendees went to the show with even greater ambitions and took advantage of show specials to bring home bigger toys, including bass boats and RV's. The ISE show tour is not even half over yet, with shows coming up starting next week with Denver, followed by Phoenix and Salt Lake City, and while we have no doubt the remaining shows will be good ones...the Sacramento show will be hard to beat.