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ICAST 2021 Coverage


Shimano Turns Up the Flash with the World Minnow and World Diver Jerkbaits


Date: 7/21/21
Location: Orlando, Fl
Admission: Industry Only
Manufacturer: Shimano
Reviewer: Zander

Introduction: While most anglers are eagerly awaiting all of Shimano's reel and rod launches this ICAST the company surprised anglers with the introduction of two brand new jerkbaits with some very innovative new elements designed to improve both casting and retrieve performance with "BOOST" features. 


The World Diver is one of two new bass lures from Shimano


World Minnow and World Diver: The new World Minnow and World Diver bass lures come in a jerkbait style body but it is what is inside that is the most interesting. The bait features a suspended foil in the head section that is affixed to a spring. When the bait is retrieved this foil emits a flash that keeps moving even when the bait is at rest. The effect really brings the baits to life by mimicking a wounded baitfish on the pause.


From the outsides the World Minnow may look like a normal jerkbait


In addition to FLASH BOOST the baits come armed with a spring loaded weight transfer system in the rear called JET BOOST which helps increase casting distance by shifting the weight during the cast. Shimano claims that this feature can increase casting distance up to 22% further than similarly sized lures.


Look closer and you will see a pulsing internal suspended foil


The big difference between the two baits is the lip design and the length of the lures. The shorter lipped World Minnow will dive 4 to 6 feet while the longer lipped World Diver can reach 6 to 8 feet. The World Minnow is the longer lure at 4 1/2 inches while the World Diver measures 3 7/8 inches.


The World Minnow is a longer shallower running bait


There are ten different patterns in each lure and comes come with a holographic scale pattern which the company calls SCALE BOOST.


The longer lipped World Diver


Both lures are designed to be ripped or jerked and suspend at rest. The added flash is designed to be a deadly attractor when suspended in clear water.


The back of the package explains the features


The back of the packaging describes the various BOOST attracting features. The overall finish and construction of the baits looks very good and along the lines of what you would expect from a JDM bait.


The fish attracting flash emitted by this bait has to be seen in person to fully appreciate. It will be interesting to see how fish react to it on the pause


The World Minnow and World Diver will be available later this season for $19.99 each. Though Shimano is best known for their reels and rods the company does surprise us on occasion by creating new lures, or even ways to fish. The World Minnow and World Diver bring some clever features to the jerkbait bait class, and it will be interesting to see how fish react to them.










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