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ICAST 2021 Coverage


A Return to Form - 13 Fishing's Envy Black is Back in a Big Way


Date: 7/27/21
Location: Orlando, Fl
Admission: Industry Only
Manufacturer: 13Fishing
Reviewer: Zander

Introduction: When it comes to 13 Fishing Rods the Envy is the company’s well known line of performance oriented sticks. This ICAST the company has completely redesigned these new rods with a cleaner overall look and a focus on refining their tapers for technique specific applications.


Pro Angler Dave Lefbre shows us the newly refreshed 13 Fishing Envy Black rod series


Envy Black is Back: The last generation of Envy rods were met with somewhat mixed reviews and the company knew they had to bring back what anglers loved about the originals and turn it up from there. The new rods feature a cleaner, simpler, and more elegant layout. The rods feature some of the cleanest cork grips with composite ends that we saw at the show, and the split grip layout is well implemented to improve balance of the 46 ton Toray graphite blanks.


The Envy Black returns to a simpler more traditional design


Like their other rods the new Envy makes use of the company’s proprietary Evolve soft touch reel seats but the guides on the rods are Fuji stainless steel K guides with SiC inserts. These are still some of the most proven, and my personal favorite, guides out there.

No more chromed out components, the Envy Black looks more like a tournament rod series now with premium cork grips and composite cork elements


Guides a Fuji K frames wit SiC inserts


In addition to the Toray based spinning and casting rods there are also three cranking rods in the lineup which make use of a 30 ton T-Glass blank. These rods feature the same clean layout with split grips and the same reel seats but the guides are Fuji K frames with Alconite inserts and a SiC top.


The Evolve reel seat features a soft touch finish


The new rods look, and feel, a lot more premium than the last generation to me, and I was impressed by how light and crisp they felt at the show. The actions feel right and the rods just handle better than the previous rods in every way. Each Envy rod comes with a 10 year Limited Warranty and will retail from $315-$375 dollars for the spinning and casting models and $250-$300 dollars for the cranking sticks.


The spinning rods look clean as well


Split grips with a cork composite butt. The 13 Fishing Envy Black look like a return to form for the series that put 13 rods on the map


The Envy Black rods are some of the rods that I was most excited about seeing completely refreshed at the show and if they fish as good as they look they should be a hot product this season, and may once again soon be the Envy of 13 Fishing fans once again. The kind of Envy Black Series that put the brand's rods on the map is back.










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