Intenza: With styling that reminded us of previous generation Zodias rods the new Intenza casting rods are designed on 30-Ton HM carbon blend blanks and will feature split grip handles and some very cool aluminum hardware which gives the rods more of a JDM look and feel. In terms of hardware the rods will make use of SeaGuide guides and a Shimano custom reel seat.

In total there will be 15 rods in the series at time of launch and will include – 11 casting rods in lengths from 6’9” to 7’11”, and four spinning models in 7’, 7’3” and 7’6” lengths. There lengths and powers offered should cover the vast majority of bass fishing techniques, from cranking and flipping rods, to jig and worm, drop-shot and clear water tube rods. The Intenza rods will be available in a few months and retail for $129.99 each.

The Stradic gets tougher, meet the FL Series: The Stradic gets a refresh this year as well and continues to push towards a more compact and angular look and feel similar to higher end reels. The newly-designed Stradic FL spinning reels series will be offered in five sizes to cover all types of freshwater action, and is rated for inshore saltwater use. These reels will feature advanced features previously found in more expensive spinning reels such as MicroModule Gear II for unparalleled smoothness and SilentDrive Technology for extremely tight tolerance levels to reduce any handle play and eliminate any clicking noise in all moving parts. Shimano’s X-Protect design provides maximum protection in the harshest saltwater environments as well. The new Stradic FL will be available in five different models ranging from 1000 to 5000 sizes and retail from $199 to $229 depending on size and model.