Doomsday Tackle Company Plans for the Tackle Apocalypse

Introduction: We've been fishing a few of the soft plastic baits from Doomsday Tackle for some time now enroute to some eventual reviews. But when we entered their booth at ICAST this year, Will Stewart, owner and COO of Doomsday Tackle Co. had something unexpected to show us - a full line of bass rods!

Doomsday Tackle debuted a set of retro-themed rods.

A set of these sticks hanging out the back of a '47 Ford Truck is the inspiration the camp at Doomsday Tackle used for the design.

The 47: With so many different rod companies on the floor at ICAST, it's difficult to differentiate yourself from the competition. But what Doomsday Tackle Co. did with their "The 47" lineup of bass rods was to go with a retro style that makes you feel you should be shopping for these sticks at a local drive-in diner with rollerskating staff zooming around the aisles.

With the off white/cream and red theme, they'd also be just as at home at an old fashioned drive thru diner.

Break one while rollerskating? The company has a $65 no hassle replacement plan.

Nostalgia aside, each rod in The 47 series is made from a blank featuring a mix of 30 and 40 ton Toray graphite. They are equipped with Fuji K-series, stainless steel framed guides with Alconite inserts, high grade cork, split grip handles with laser etched winding checks and premium Fuji reel seats. There are 10 models in all (8 casting, 2 spinning) retailing from $139.99 - $149.99 and they each come with a 5 year limited warranty or $65 no hassle replacement plan.

Only question left is which classic reel would you pair with one of these sticks?

Not a fan of retro-styling? Doomsday has something else in the works.

These sticks were in final prototype stage.

Another cross weave carbon fiber reinforcement blank.

A bit more refined styling.

Developed with help from David Mullins, BASS Elite Series Pro.

J-D.A.M. : Doomsday is not resting their laurels on nostalgia however. In the works for a yet to be determined release date is their J-D.A.M. series of higher end rods featuring more contemporary and aggressive styling.

Nice, clean lines at the top of the handle assembly.

A stylish butt end.

Full details on this series including components and price points are still being worked out, but the team at Doomsday was anxious to show us the late model prototypes styled more traditionally for today's enthusiast tackle connoisseur. The series will serve as a signature line for BASS Elite Series Pro David Mullins.

It appears Doomsday Tackle Company has more ammunition in their long range plans than we anticipated.

William Stewart, Owner of Doomsday Tackle taking some time out on the floor of ICAST 2017 to share with us his plans for the tackle apocalypse.