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ICAST 2011 Coverage

SIMMS is Locked and Loaded to Address the Bass Market with Premium Garments (continued)

Windstopper Softshell Jacket: The Prodigy is designed to take on the harshest conditions bass anglers are likely to encounter, but for those days when wind is the biggest challenge Simms is introducing a new softshell jacket which makes use of Gore Windstopper fabric with a 100% nylon face and 100% polyester micro check fleece lining.


For most occasions when wind is the biggest challenge Simms is introducing a new Windstopper SoftShell Jacket


This lightweight jacket weighs only 24oz. and is designed to keep anglers protected from the wind without reducing mobility. The material is very flexible and the jacket also packs down quite small.


The Garment makes use of Gore Windstopper material


A Raglan sleeve improves fit and range of motion while stitched in pockets provide for more relaxed styling. An adjustable neck collar helps protect anglers all the way up and an audio cord system for iPod/iPhone use is also provided.


Diane shows us the new softshell which is designed to provide exceptional mobility


The Softshell is a good workhorse jacket that is able to tackle a wide range of conditions. The Softshell is available in a wide range of sizes and Gunmetal and Gunmetal/Fury Orange colors, and will retail for $199.95.


Sunsleeves provide sun protection when wearing short sleeves


Sun Protection: While most anglers probably think of outerwear when they first hear the name Simms, the company also has a wide range of garments designed specifically for fishing in warm weather conditions. Two of the most exciting products are the Sunsleeves which like the name implies are sleeves which are made out of quick-dry breathable stretch fabric. These sleeves can pair with a short sleeve shirt to provide UPF 50+ protection on your arms. There are a range of new prints including the Artist Series which feature attractive fish patterns. The standard Sunsleeves retail fro $29.95 a pair while the Artist Series costs 5 dollars more. Also new for this year is an updated Sunglove which features reinforced paneling in high abrasion areas. A single loop construction for the middle and ring fingers provides excellent mobility and access to line and a separate cuff with pairing snap helps keep the gloves together when stored. These gloves are available in some very cool new patterns including camo and retail for $24.95-$29.95 depending on the style/print.


Sungloves in new patterns provide sun protection for both fly and conventional anglers


Conclusion: While there were a lot of new garments at the show the Simms offering was probably the most exciting for me. These garments are all over-designed to perform in extreme conditions and feature a very high quality construction. Simms is the top choice for many fly fishing guides, and is known for not just performance but durability over the long term. That same formula looks like it is being translated into the company's new conventional- fishing oriented garments. Simms is taking the Bass fishing market seriously and this should be an exciting year for the brand.










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