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ICAST 2011 Coverage

Abu Garcia Introduces Villain and Offers New Veritas Rod Models

Date: 7/15/2011
Location: Las Vegas, NV
Admission: Buyers & Press only
Manufacturer: Abu Garcia
Reviewer: JIP

Last year Abu Garcia introduced the Veritas series of rods, which have been a big hit throughout 2011.  This year, though, they not only added more technique-specific rods to the Veritas lineup, they’ve added a whole new line of high-end rods, the Villain series, to match the new Revo-MGX. First, lets take a look at Abu’s new Villain rods and then see what they added to the Veritas series.




Villain Rods: The Villain series of rods offers 9 baitcast models and 5 spinning models that weigh as light as 3.7 ounces, among the lightest in the industry. Designed for custom balance with the new Abu Garcia Revo MGX baitcast reel, the Villain-MGX rod and reel combination is truly the ultimate lightweight outfit weighing as little as 9.1 ounces.


Introducing the new Abu Garcia Villain bass rods


Villain Models (length/power-action/weight)
Baitcast Spinning



The new Villain is made to match the new Revo MGX


The rods’ extreme light weight is a product of cutting edge technology - a blank made of 40-Ton Low Resin Content graphite coupled with a construction technique that reduces weight and provides optimum sensitivity. This technology allows the angler to feel vibrations from the lightest strikes while carbon fibers are integrated into the blank design for a unique look.


A Low Resin Content is used so the rods are lighter without sacrificing strength and durability


Titanium alloy guides and TiN coated inserts


The Villain incorporates top-of-the-line components, such as titanium-alloy (Ti) guides with titanium-nitride (TiN) coated inserts. Each guide is carbon wrapped to reduce weight. The C6 Total Exposure Carbon Reel Seat adds to the rod's sensitivity, while the high-density EVA split grip handle configuration provides secure control of the rod at all times. To top that off, the Texas-rig hook keeper is designed to hold any bait.


Abu Garcia's C6 Total Exposure Carbon reel seat


A different view of the Total Exposure Carbon reel seat


Baitcast models are available in lengths from 6’6” to 8’0” in medium-light to heavy actions and weigh from 3.8 ounces to 5.4 ounces. Spinning models range from 6’6” to 7’1” in medium-light to medium-heavy actions and weigh between 3.7 ounces to 4.5 ounces. Available in December of this year, the Villain will retail for $179.95.


Impressive cosmetics throughout the rod including the reel lock nut


Reel seat on the spinning model


Veritas Rods: The Abu Garcia Veritas rods were a big hit last year when they were introduced. Building on their popularity, Abu Garcia added a few new rods to the lineup that include new Micro-Guide models, technique-specific models, and two-piece versions in the popular models.


Abu Garcia adds more rods to their popular Veritas series


Five Micro-Guide rods are now available under the Veritas family


Five of the popular Veritas models get Micro-Guides. The Micro-Guides will most likely not gain you much in casting performance but because of their lower profile you will get better sensitivity and response from the rod. The Micro-Guide offerings range from 6’6” medium action weighting only 3.9 ounces to a 7’0” medium-heavy that weighs 4.6 ounces.


Veritas Micro-Guide Models (length/power-action/weight)
6’6” M-F (3.9 ounces)
6”6” MH-MF (4.0 ounces)
6’9” MH-F (4.2 ounces)
7’0” M-F (4.0 ounces)
7’0” MH-F (4.6 ounces)


Micro-Guides will provide quicker response and greater sensitivity


Because the Abu Garcia rods are built to balance well with their Revo reels, Abu introduced the new Winch series of casting rods to match the Winch baitcast reel for cranking. Two models are available, a 7-foot medium and a 7-foot 6-inch medium-heavy to cover most cranking needs. Both weigh only 3.8 ounces and sport all the features you would see in the original line up. Lastly, there is the 7-foot 11-inch flipping stick. This brut is a heavy power rod with a medium fast action, great for flipping and working plastics in heavy cover.


Veritas Winch Models (length/power-action/weight)
7’0” M-M (3.8 ounces)
7’6” MH-M (3.8 ounces)


The Veritas now has a Winch series of rods made to match the Revo Winch for cracking


Veritas Flipping Models (length/power-action/weight)
7’11” H-MF (6.0 ounces)


It seems that this is the year of the travel rod here at ICAST and Abu Garcia didn’t disappoint, introducing 5 models in a two-piece configuration. In the travel rod lineup there are 2 baitcast models and 3 spinning - both versions in the most popular length, power, and action.


Nano Technology used in all the Veritas rods


Veritas Two-Piece Models (length/power-action/weight)
Baitcast Spinning
6’6” M-F (3.9 ounces)
6’9” MH-F (4.4 ounces)
6’6” M-F (3.9 ounces)
6’6” MH-F (4.4 ounces)
7’0” M-F (6.1 ounces)


With the new additions to the Veritas family, the good thing is that there are no changes to their overall construction, materials, performance, and of course the price point. All the Veritas rods make use of NanoTechnology with 30-ton graphite construction. The NanoTechnology gives the Veritas rods 2.5 times more impact resistance compared to standard graphite. In addition the rods use a one-piece anodized aluminum screw down which provides a secure mount of the reel plus the high density EVA handles are great to grasp all day. Retail price of $99.95 will remain the same for all of the Veritas models.


A stunning rod with great features but costing only $99.95


Conclusion: Ever since the introduction of the Vendetta about two years ago, Abu Garcia has been moving in the right direction with their rods. You have the outstanding Veritas rods at a great price point and building on the already-popular models and brand is just the smart way to go. At $99.95 it’s very hard to beat a rod like the Veritas.


Thanks Andrew Wheeler for showing us the exciting new rods


For those who want the best that Abu offers, or a rod perfectly matched to the new Revo-MGX, move up to their highest quality model, the new Villain. Coming in at a still affordable $179.95 this rod is amazing and, when mated together, the combo is absolutely lightweight, measuring in at only 9.3 ounces! These exciting new rods will be available December of this year.









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