Sensitivity: Sensitivity is definitely one of the important points to consider when selecting a new rod.  Denali states their Jadewood features a “powerful intermediate material”, but I found the 843WJ to be average in the sensitivity category. When using monofilament line, I could feel bottom contours and cover but it was a bit vague around softer contours and cover.  I also had a similar experience when using a double willow spinnerbait and lipless crankbait. On a normal steady retrieve the feel was only fair, but burn the bait back or quickly sweep the rod tip a couple feet and the transmission was very good. While the sensitivity will not amaze anyone, this stick will be adequate for many anglers who don't seek ultra performance.

The rod feels like a true medium heavy fast tapered stick.

Denali states that their wooden fore grips are supposed to amplify sensitivity, but I look at the fore grip as being more of a cosmetic feature more than anything else. 

The Jadewood fore grip and adjacent hook keeper.

Power:  This Denali offers power that I feel is very accurate to it's ratings. As you can see from the deflection chart below, it is very similar to our baseline G. Loomis MBR783C GLX 2000. It feels and fishes just as you would expect a 7' MH casting rod should. The blank provides ample power to move a good fish, but is still friendly to those wanting to step down and fish 12lb test.

As you can see, the Denali acts very similar to the Loomis.  The most noticeable difference on the chart is throughout the rod's upper and mid section, as the Denali is slightly stiffer.  Once into the backbone, the power differences are just about dead even.  Please note that the 842WJ model number is an error on the chart.

Price, applications, warranty:  Are you hunting for an affordable, yet versatile rod for a multitude of techniques? At $99, the Jadewood 843WJ is a nice value for the money.  There is an army of competitors in and around that price range, but this rod should grab the attention of those seeking something outside the norm. Like to saltwater fish as well?  This would make an equally capable inshore weapon for species like Snook, Redfish, and Stripers. Denali rods offers a limited lifetime, original owner warranty against defects in materials or workmanship. If a rod is damaged due to normal wear and tear or carelessness, Denali will replace or repair the rod for a fee determined by them.

Be careful, there is no butt cap for protection.

Conclusion: While certainly not one of the “big fish” in the rod market, Denali exhibits some interesting offerings. The Jadewood line slips in at the bottom of their lineup below their mid level Rosewood series, and high end Noirwood rods. For the money, the Jadewood 843WJ is a good option and certainly looks unique compared to other competitors.

A great popper fish!  This rod can handle many different baits.

Though I am used to fishing higher-end rods, I actually enjoyed fishing this rod quite a bit more than expected. Part of that enjoyment is due to the fact that I just enjoy fishing rods more that you don't see everyday. Even though the rod performed no different than many $99 rods out there, the simple fact that it is unique may help sway a buyer in it's direction. If you don't demand a top-tier rod and want a rod that may prompt fellow anglers to ask “what's that?”, then the Denali Jadewood 843WJ might be for you!

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