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Lure Review


Big Bite's Latest Addition to Their Squad : The Suicide Shad (continued)


The Suicide Shad is effective on all these rigs and more. What's really good about this bait is the plastic Big Bite Baits uses is really very soft and that connection between the body and the tail is super limber. This allows the bait's tail to swim at just about any speed giving the bait very enticing action.


The new, Owner Jig Rig is a very intriguing option.


With this rig, you can mimic a baitfish rooting out the bottom for forage.

Design & Ergonomics: Fortunately, Big Bite Baits packages the Suicide Shad in the afore mentioned clear, hard plastic clamshell to protect those delicate tails from fouling during storage and that clamshell is very easy to open and then re-seal for continued storage of unused baits. Their Suicide Shad is not packaged with any of Big Bite Baits's Bite Juice, so if you want scent on your baits, you have to apply it on your own.

The Suicide Shad is made from very soft plastic.

There are currently only eight (8) available patterns, but each one is painted (yes, painted the patterns are not poured) to mimic common forage fish for predatory fish and are executed very well. The baits also come with lifelike 3D eyes.

Finishes are very well executed.

Price & Applications: Both sizes of the Suicide Shad retail for $5.99 per package and you get four 5.5" baits per package (= ~$1.50 each) and five baits per package of 3.5" baits (= ~$1.20 each) and are now readily available.

There's no denial these baits work.


Big Bite Baits Suicide Shad Ratings (?/10)

Construction/Quality Very consistent bait to bait and packaged very well 8
Performance This bait is easy and versatile to rig and swims really well 9
Price Paddle tail swimbaits are priced all over the place, but the Suicide Shad seems to be middle of the road to low on a per bait basis 7.75
Features The reusable packaging keeps the tails intact and that's very important with this style of bait 8
Design (Ergonomics) Only 8 colors, but they are executed very well 7.5
Application The versatility of a paddle tail swimbait is under appreciated in moving bait presentations and the Suicide Shad only reinforces this versatility 9

Total Score

Ratings Key: 1 = terrible : 2 = poor : 3 = lacking : 4 = sub par : 5 = mediocre : 6 = fair : 7 = good : 8 = great : 9 = excellent : 10 = unbelievable!
For More Details of the updated rating system visit our explanation here


Pluses and Minuses:


+ Packaging can be a little cumbersome but is invaluable in keeping the baits true and ready to be fished right out of the package - A little surprised they're not infused with Big Bite Bait's Bite Juice, but given the hard plastic packaging, it's understandable as well
+ Really good and easy to actuate tail action  
+ Painted finishes make a difference  


Big Bite Baits got the little things right with the Suicide Shad, and that's what helps make it this Editor's Choice.


Conclusion: Soft bodied paddle tail swimbaits have become so pervasive on tackle store shelves, it's really difficult to distinguish one from the other. We really don't ask for much with these baits other than they be easy to rig and have good action in their tails. The Suicide Shad is both of these things, but they also come with painted finishes for better realism and are presented in a re-usable package that helps to preserve the bait's tail - the most important element of a paddle tail swimbait. Sure that packaging can be a little cumbersome to pack - especially if you want to have a good supply of backup baits in various colors, but to know the baits are good to go out of the packaging because the tails aren't fouled counts for a lot. Sometimes, it's not something huge that sets a product apart from the rest, but the culmination of the little things. Big Bite Baits got the little things right with the Suicide Shad, and that's what helps make it this Editor's Choice.


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