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Rod Preview

Ready for Battle, a First Look on the Water with Phenix's M1 Series


Date: 12/20/12
Tackle type: Rods
Manufacturer: Phenix
Reviewer: Zander

Introduction: Phenix adds the new M1 rods to their arsenal and offers them at a surprisingly aggressive price point. These rods retail for under 200 dollars yet make use of Nanotube technology and SiC guides. We take a trip to Clear Lake with Phenix Prostaffer Vince Borges to see firsthand what these new rods are all about. 




Our day on the water with Phenix starts in a fog...

Lock and Load: Anglers are no longer talking about the “return” of Phenix, those days are in the past. Phenix has come back with a vengeance and their rods have continued to gain popularity in both salt and freshwater applications.

...but once the sun came out the fog parted so we could get to "work"

Phenix has a cult following among saltwater anglers and their trout rods have also carved out a nice niche, but it is clear that the company has set their sights firmly on the lucrative but crowded bass market and introductions like their reasonably priced Recon Series have gone a long way in terms of introducing their brand to a much larger crowd of anglers.

Vince shows us the new M1 rods

To follow up on the success of the Recon Series the company is introducing not only a second generation Recon 2 line but also a brand new series called “M1.” Unveiled earlier this year at ICAST 2012 it became immediately clear that the company was going for a more aggressive look and feel with this series.

With the fog lifted we hit some of our favorite Clear Lake spots

The rods feature two-tone EVA grips, composite cork caps, attractive aluminum inserts and winding checks as well as a custom designed reel seat that comes painted with a soft touch carbon pattern but it is really what is underneath all the cosmetics that is most interesting. The M1’s blanks feature carbon fiber nanotube technology that is designed not for extreme sensitivity but to provide anglers with a better balance of sensitivity and raw strength.

A closer look at the styling on the new M1 rods

The M1 rods are finished with SiC guides and an open hook hanger to accommodate anything from reaction baits to drop shot weights. The rods look quite differentiated from the competition and have a custom rod feel, yet bear numerous elements that tie them back to previous generation Phenix rods. It is by far the flashiest looking bass rod that Phenix has made to date, which should appeal to mainstream anglers, who are exactly the base of customers that Phenix is looking to target with this new series.

The M1 casting rods feature a split grip design


Next Section: Lock and Load, time to hit the water









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