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13 Fishing Gears up to Launch New Proprietary Low Profile Baitcasting Reels


Date: 12/18/13
Tackle type: Reels
Manufacturer: 13 Fishing
Reviewer: Zander

13 Fishing has never been a company to shy away from taking chances and breaking the mold and this fast rising brand is bucking the trend once again with the announcement that they are gearing up to introduce not one, but a complete line of proprietary low profile baitcasters. The new Concept baitcasters will include models that address just about every bass application and target demographic there is.


Jim Coble, President of 13 Fishing, shows us the Concept A prototype

We got a sneak peek at the prototypes last ICAST and it looks like these reels are now ready for primetime. There will be four models in the series and though they share a similar sleek looking form factor and ergonomics they will make use of either aluminum or magnesium frames and come with varying degrees of refinement and features. These reels leverage the company’s internal design and will also leverage what the company calls “Airfoil Carbon” in the sideplate construction as well as cork and eva handle knobs, and either CNC aluminum or carbon handle shafts.

A look at the new Concept Reel lineup from 13 Fishing


13 Fishing Concept Reel Specifications

Concept A
Concept C
Concept E
Concept KP
Weight 6.7oz 6.1oz 5.78oz 5oz.
Max Drag 22lb Bulldog Drag 22lb Bulldog Drag 22lb Bulldog Drag 13lb Bulldog Drag
Handle Knobs Concept Cork Concept Cork Concept Cork 13 Tech EVA
Handle Shaft CNC Aluminum CNC Aluminum CNC Aluminum Carbon
Stainless Bearings 3 4 4 4
Anti-Corrosion Bearings 3 4 3 3
Hybrid Ceramic Bearing n/a n/a 3 3
Anti Reverse Bearing Deadstop A/R bearing Deadstop A/R bearing Japanese NTN deadstop Japanese NTN deadstop
Frame Material Aluminum Aluminum Magnesium Magnesium
Side Plate Material Airfoil Carbon Airfoil Carbon Magnesium Airfoil Carbon
Gear Shaft Brass SUS Stainless Aluminum Aluminum
Gear Ratios Available 5.3:1, 6.6:1, 7.3:1, 8.1:1 5.3:1, 6.6:1, 7.3:1, 8.1:1 5.3:1, 6.6:1, 7.3:1, 8.1:1 5.3:1, 6.6:1, 7.3:1, 8.1:1
Braking System 6-Way Centrifugal 6-Way Centrifugal 6-Way Centrifugal 6-Way Centrifugal
Line Guide Arrowhead System Arrowhead System Arrowhead System Arrowhead System
Applications Fresh or Saltwater Fresh or Saltwater Fresh or Saltwater Freshwater
MSRP $170 $230 $380 $430

The standard Concept A reel looks like a proper workhorse and weighs in at only 6.7oz. and will retail for a very reasonable $170 dollars. As you move up the spectrum the reels get lighter and lighter and the Concept E and KP reels make use of magnesium frames to bring the weight of the reels under 6oz., with the KP weighing in at a very impressive 5oz.. All of the Concept reels will feature a proprietary drag system that the company has named the “Bulldog Drag” and is designed to deliver up to 22lbs. of pressure on the A, C, and E models, while the ultralight Concept KP finesse reel is designed to dole out 13lbs. of counter pressure. While the Concept A reel is very reasonably priced the line is definitely designed to cater to those anglers in the premium and enthusiast market and the flagship Concept KP model will have to face some stiff competition at the $430 dollar price point. With the forward thinking that the team has at 13 Fishing I certainly wouldn’t bet against them.

The Concept reels feature an aggressive profile and come in a wide range of retrieve ratios including 5.3:1, 6.6:1, 7.3:1 and blazing fast 8.1:1


When asked about the new reels the team at 13 Fishing stated, “expect the Concept series to have incredible performance, pricing and features compared to anything available…and expect them to bring sexy back to fishing.” Just how sexy will these new reels be? We will soon find out as the company is sending out some of the Concept reels to our lab to put through the complete gamut of our tests. While we will reserve our final judgment for the outcome of the reviews we certainly are “turned on” to the fact that 13 Fishing continues to buck the trend and introduce new products that genuinely have anglers excited to fish.


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