Article: Show Coverage
The Swimbait Craze was in full effect as new baits were showcased at the
Sacramento ISE (continued)
Lure Company: We also had the opportunity to meet Mickey Ellis, founder of
3:16 Lure Company and creator of the heralded Mission Fish weedless swimbait.
Mickey was excited to show us his new creation that he was debuting at the
Sacramento ISE for the very first time: The 1-Up.
Meet Mickey Ellis
owner and founder of 3:16 Lure Company!
As the name implies, it is designed to take the
eight inch, hard bodied, trout swimbait to the next level. The bait weighs five
and half ounces, features stainless steel hardware throughout, and is built to
withstand the most abusive fishing conditions.
A shot of the
1-Up swimbait, check out the detailing, and non-see through joint design
Mickey could hardly contain his enthusiasm when
describing the lure’s action whose only limits appear to be the angler’s skill
and imagination. It is truly an impressive bait and comes with the impressive
price tag of $150.
The 3:16 Wake
Jr. is polyurethane bait whose mold was taken from an original wood carving.
Note the incredible detailing of the lure’s head
We also got an up close and personal look at some
of Mickey’s previous work including the seven and a half inch Wake Jr. Hard
Bodied swimbait. This is another of Mickey’s hard bodied creations and weighing
in at just over three ounces, is intended to be used as a surface swimming wake
bait with some diving capabilities thanks to the small bill. Retail on the Wake
Jr. is $90.
Mickey Ellis is an
expert technician crafting his lures with frictionless, smooth acting, closed
No see-through hinges
Though the tail of
this bait his hard plastic, it is still, very realistic
While his soft
plastic Mission Fish baits remain top sellers, Mickey Ellis’s true passion is in
the creation of his impressive line of hard bodied swimbaits
We also got
our first real life look at the incredibly realistic No Bull Frog, a seven inch,
one point two ounce frog bait whose realism is nothing short of fantastic
Mickey told us
that while his top selling baits remain the soft plastic Mission Fish his true
passion has become the hard bodied baits he had on display. He shared that he’s
working on even more hard bodied lures and is looking to expand his product
offering into the saltwater market as well. We look forward to seeing more from
Mickey Ellis and 3:16 Lure Company!
Mickey Ellis shows off his latest
creation, the 8” hard bodied, 1-Up Swimbait.
Next Section: River2Sea unleashes the Kong