iROD: The iRod Genesis series was introduced earlier this season and the company has four main pro anglers that are also the company's rod designers, this team includes Bub Tosh, Fred Roumbanis, Gabe Bolivar and Matt Newman. The new iRod sticks now feature a cleaner look and feel and the weights and actions of the rods have also been further refined.

The rods have a clean overall look and feel and the green highlights make the rods instantly recognizable. The rods are 7' to 7'11" in length and there are a number of signature sticks including Gabe's "Rip Rap Special," Bub's "Punch Rod" and Fred's "Power Finesse Stick." One of the best things about this new series is that they are affordable retailing for $149.99 each.

W&M: Skeet Reese was at the show with his latest signature rods including his new Micro Honeycomb spinning rods. These rods balanced out well with his signature spinning reels and feature the company's proprietary blank which makes use of three separate layers of high modulus graphite wrapped around a high density graphite core that is reinforced with woven fibers and bound by the company's honeycomb resin. The blank is then outfitted with micro-guides for increased sensitivity and lighter weight. 

The rod felt good in hand and features Skeet's black and yellow theme, this is one rod you can spot from a mile away. Cal found the balance point was right at the reel which gave the rod a light and balanced feel. Keeping true to Skeet's philosophy of building products that everyday anglers can afford this micro-rod bucks the trend of premium prices with a retail MSRP of only $89.99.

Zombie Rod & Tackle: At the show Zombie rods partnered with Black Dog swimbaits and it is no surprise that these two brands are allied as they are both spawned from the waters of the California Delta. We previously reviewed Zombie's 7'3" casting rod which can handle flipping, pitching and working towater baits like the Black Dog Lunker Punker.

Zombie Rods are known for their balance which allows anglers to flip and pitch heavier baits all day long with reduced fatigue. While we best know Zombie rods for their powerful casting rods we got a look at the company's finesse spinning rod at the show.

This spinning rod is designed for truly lightweight 1/32-1/4oz. lures and is constructed from a high quality Toray graphite blank and equipped with Fuji SiC guides with stainless steel frames.

This light spinning rod features the same enthusiast look and feel of Zombie's other rods and the custom painted blank looks different colors depending on lighting and the rod is outfitted with metal components that not only look sharp but aid in the overall balance of this $304 dollar rod.

St. Croix: At the show St. Croix made some new additions to their popular Mojo Bass mainstream line of rods. The new Mojo Glass rods are designed for deep cranking and feature an all glass construction for a forgiving parabolic action that is optimal for working deep divers and keeping fish hooked when they strike deep down.

Like other Mojo Bass rods the new cranking rods feature a purple blank paired with a Fuji ECS reel seat and a split grip design with premium grade cork handles. The rod will make use of Batson Forecast hard aluminum-oxide guides with double plated black chrome frames.

The new Mojo Glass rods will be available in 7'4" and 7'8" lengths and will retail for a very reasonable $120 dollars each. They are about two weeks away from arriving on store shelves.

The coverage isn't over yet, on display were plenty of other new lures outside of the swimbaits we covered yesterday and a surprising number of companies with new apparel options for bass anglers looking to supplement their lifestyle with a little bass mojo...stay tuned.