Introduction: Rapala, a Normark brand, sent the announcement out about their new product a few days before ICAST sort of stealing out thunder. But of course, that wasn't the only news they had to share. We caught up with Dan Quinn to discuss what else was new and exciting with the brand.

Introducing the Rapala RipStop rip bait.

This hard boot-tail helps the bait stop on a dime between rips.

RipStop : But first, the lure that really set it off for Rapala at ICAST this year was the RipStop. This bait resembles very closely the relatively new Shadow Rap in shape and size, but the difference with this bait is in its unique tail. It almost resembles a hard paddletail, but what this little addition gives this bait is stopping power. Supposedly, when you rip the RipStop and stop pulling - even after a series of super fast rips - it will stop dead in its tracks, shimmy as the head rises to a neutral position and every so slowly rise in the water column. It comes with black nickel VMC fine wire hooks and is available to order right now for $9.99 at outlets like TackleWarehouse.

The RipStop retails for $9.99.

Square bait aficionados will like this one.

Balsa Xtreme Brat Squarebill: The bait we're excited about, however, is the new squarebill by Rapala named the Balsa Xtreme Brat Squarebill. this bait is follows the construction of the BX Minnow with a balsa core surrounded by a clear, hard, polymer for durability. The bait's finish is all locked beneath the polymer so it holds up to all kinds of abuse. This bait is already available in two different depth ratings - 3 feet and 6 feet. Both versions measure 2" and weigh 3/8 oz. There are 12 colors in the Balsa Xtreme Brat Squarebill and you can find it right now on TackleWarehouse.com.

The Balsa Xtreme Brat will come in a 3' and 6' diving version.

Do you... Neko?

VMC Neko: What's a more popular technique in bass fishing than fishing an unweighted senko? How about fishing a weighted one? Specifically, weighted in the "Neko rig". VMC recognizes the popularity of this technique and has developed an entire took kit ranging from a wacky rigging tool, to the nail weights, to specially designed hooks.

Rapala has an entire series of terminal tackle ready to support you if you do.

No more black o-rings.

These new Spinshot and Weedless Neko hooks are actually available right now at Tacklewarehouse.com and sell for $4.99 per pack. Likewise, the VMC Wacky rigging tool retails for $4.29 and a pack of spare, clear o-rings sells for $2.79 per pack of 15.

ICAST's Best Saltwater Lure Award goes to...

Rapala's X-Rap Magnum 40!

Thank you Dan Quinn for showing us what's new and exciting with the Normark companies!