The Rico is so simple, yet so elegant. Built with high quality materials these poppers are also known for their consistency. The Rico is also a favorite among professional anglers that use the bait for picking up fish in the morning. With so many anglers using Ricos you would think fish have seen it all, well no longer.

Lobina has launched the new Rico Clear Series which features translucent bodies with colors designed from the inside out to blend into the surface and surroundings for a more subtle appearance. This helps alter the fish's perspective and is not only a different looking bait but is good for pressured fish and crystal clear water conditions. These baits are so detailed that even the weights are colored to resemble the bloodline of the baitfish.

Each of these new lures are finished with a metallic gold thread tied feather. There are many patterns to choose from including Chrome Shad, Skeleton Chartreuse, and Ricci's Recipe, a special bluegill pattern created by Pro Angler Chris Ricci. These new Clear Series baits have a MSRP of $25.00 each.

Limited Rico Suave: The Rico Suave is a handcrafted topwater lure that is designed to move a great deal with even the smallest movement of your rod. New for this year is a special pattern called "Absolute," which looks fantastic under the light. Each bait features a 20th Anniversary Logo on top and a metallic silver thread tied feather. This limited edition bait will only be sold in 2011. This one could be a hot collectors item in a few years, might want to grab two, one to fish and one to keep in mint condition. 

Westy's Worm: It wasn't just hard baits for Lobina, the company is reintroducing a time honored favorite... the Westy's worm is back. This pre-rigged worm has been a popular bait for over 30 years and is designed to make every single strike count. Armed with both a jighead and a #2 stinger hook this 5" worm is both easy to cast and can be used to target fish that are near the bottom or suspended. A pack of four worms retails for $8.99.