Pulse Frog: Evolve's baits look like works of art and each lure features a waterproof hand painting process. The Original Pulse Frog's body is 2 1/2" long (4" overall) and features a solid hard plastic body with very realistic looking 3D eyes. Behind the main body is a small silicone skirt and twin weedless hooks.

The Pulse Frog's underbody looks like the bottom of a boat and features a hydrodynamic design that allows the body to skirt and splash on the surface when retrieved and paused. The Pulse Frog is designed to spit water forward as it is retrieved and can even be fished with a steady retrieve with twitches of the rod tip mixed in to create extra commotion on the surface. The Pulse Frog is available now in four slick looking patterns and retails for $14.99 each. 

Species Frog: The Species Frog is a shorter more stout version of the Pulse Frog and features the same basic construction, just in a 2" body. The lure is armed with the same weedless hooks and puts out a little less splash than the larger profile Pulse Frog, making it a good choice for finesse applications or when matching the hatch requires a smaller frog. The Species Frog also looks very realistic and there are four very distinct patterns to select from including Caramel Cream, Leopard Brown, Leopard Green, and Neon Strip. This bait is also available now and retails for $14.99 each.

Menace Mander: I had to do a double take when I first saw the brightly colored Menace Mander. This salamander bait features a torpedo shaped design with a 3D texture. It is weighted in the rear so that the back half of the bait will suspend at an angle when paused, so it looks more like a salamander poking his head above the water level when at rest. Internal rattles help create extra commotion and each bait comes armed with red treble hooks. This topwater bait is designed to be fished with a side to side action and each lure is 4" in length and weighs 1/2oz. The Menace Mander is also available now and retails for $22.99 each.

Vibra Grub: While Evolve is quickly becoming known for their hardbaits they are also working on soft plastics as well. The Vibra Grub looked vaguely familiar and Derek Carr, the Owner of Evolve, told us that this bait had been introduced in a few markets around 5 years ago and Evolve is reintroducing it to the market in a range of new colors.

This bait looks like the cross between a worm and a leech and features a grub-like center body surrounded with wings that undulate as it is retrieved. Durable saltwater bodies and supple freshwater bodies will be introduced in a range of sizes including 2, 3, and 4" sizes. The Vibra Grub will be available in about a month and a half and each pack will retail for $5.99.