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G.Loomis Updates the IMX Series of Bass Rods


Date: 3/9/14
Tackle Type: Rods
Manufacturer: G.Loomis
Reviewer: Zander




Introduction: I remember the first time I save up enough money to make the jump to G.Loomis IMX Series rods. The IMX series was considered by many anglers as the point where G.Loomis rods crossed over from high performance to premium. Originally bearing a very similar look and feel to the GLX rods these more affordable rods became the go to series for bass anglers seeking a lightweight workhorse stick with plenty of sensitivity.


Originally introduced in 1985 the venerable IMX Series now gets a major update


In recent seasons the company has updated their other rod lines including the GLX and GL2 rods, and the middle child that is the IMX Series has had to continue to patiently wait for their time to shine. The spotlight finally shifted to the IMX series on the big stage of the Bassmaster Classic where a new lineup of 34 rods was hard launched.


The new IMX Series was introduced at the Bassmaster Classic Expo


Originally introduced in 1985 the IMX rods carried the flag for the brand for years, helping put G.Loomis on the map among discerning bass anglers. The original series has been praised for the clean design and a blank that was both lighter and more sensitive than competing graphite rods at the time. The series has undergone a number of tweaks over the years including reel seat and threading changes and yet the series has stayed true to the spirit of the original.


The IMX Series features a stealth black matte blank


There are many famous rods in the original IMX lineup, but perhaps none more so than the multi-talented 6’6” Med-Heavy MBR783C. The MBR783C is a great all-around rod for everything from light to medium worms and jigs, spinnerbaits, ripbaits, topwaters, lipless cranks and senkos… pretty much all things “Bass” packaged into a single rod. Since 1985 I have purchased three of these rods and though the cork grips have seen better days the rods continue to perform as good as the day I purchased them at my local tackle shop. When it came time to explore the new series it was really a no brainer which rod I wanted to fish first.


Compared to previous IMX rods with Fuji and Weibe reelseats


The new IMX 783C bears the exact same specifications as the previous version and I was happy to see that G.Loomis has maintained a matte finish on the blank. The new IMX Series features a sculpted rear cork grip that starts as palm swell behind the reel seat then tapers down to a skinny grip which is ultimately finished with composite cork. The foregrip is also much shorter than the original, 1.25” versus 2.5”, and is shaped to match the more ergonomic look and feel of the new rod.


The butte also gets updated with composite cork


G.Loomis turns to Fuji once again for the key components and the ACS reel seat helps update the look of the new rod and matches the more aggressively styled skinny grip. The rods are all finished with Fuji Alconite and K-frame running guides to help prevent line wrap. The guide train spacing and guide sizes were specially selected to not only reduce rod weight but also improve overall balance. On the new 783C there is one more guide than the previous rod, for a total of ten, which helps reduce line slap.


We were happy to see that the IMX sticks with a full handle

Next Section: A closer look at the blank and ergonomics









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