Rapala introduces a complete line of new spinning reels
Rapala follows up the successful launch of their fishing rods with a extensive
line of mid priced fishing reels. Five years in the making, this new lineup of
reels expands the Rapala total offering, making Rapala the only company to sell
a full line of fishing tackle under one trusted brand name.
The RAP SX10i will be the top of
the line reel, with 10BB and 1RB, it is designed to be smooth and powerful
Dedicated to delivering memorable fishing experiences every time, the Rapala
Group, based in Vääksy, Finland (Helsinki Stock Exchange: RAP1V), manufactures
and markets fishing lures, fishing line, fishing rods, fishing reels, hooks,
terminal tackle, knives and accessories under the Rapala, VMC, Blue Fox and
Storm brand names. The company was unofficially founded in 1936 when Lauri
Rapala invented the Rapala fishing lure.
Reel Design: Rapala sought out to complete their lineup by producing
quality reels at a "less-than-premium-price."
“Our intention from the
beginning was to develop a solid, high-quality, core set of spinning reels, with
no fluff or gimmicks,” says Steve Gibson, product engineer for Rapala. “And that
is exactly what we have accomplished.” All four of the new reels from Rapala
boast the fundamental same enhancements, the only difference is the level of
refinement through the addition of ball bearings for a smoother feel.
SX7i has all the same features as the SX10i but will come with 7BB and 1RB
Reel Introductions: Arriving in stores in early 2004, four models
of Rapala spinning reels will be available in three sizes each – light-, medium-
and heavy-duty. Models range from the RAP Sx4i (estimated retail price: $29.00)
with four ball bearings to the RAP Sx10i (estimated retail price: $79.00) with
ten ball bearings. Also in 2004, Rapala is introducing two ultralight reel
models – the RAP Sx3iUL and RAP Sx5iUL – with the same quality construction for
light-tackle anglers, made to tackle panfish and trout with lines as light as
2lb test. The ultralight reels will retail for $29.99 and $39.99, respectively,
and every Rapala reel comes with a reel maintenance kit.
The Mid-range reel, RAPSX6i will come with 6BB and 1RB, and is designed to be a
great workhorse reel
Die-Cast Aluminum Frame: Unlike many competitors in
the mid range space that use graphite frames, all of the Rapala models will use
durable cast aluminum frames. These frames are lighter, more durable, and will
not flex under the stress of demanding retrieves. The die-cast frame also
ensures a tighter tolerance in the gear housing, and maintains better alignment
of all the crucial load bearing gears.
Designed to offer unprecedented performance for such a low price the RAPSX4i
delivers 4BB and 1RB for an estimated retail price of only 29.99!
Stainless Steel Ball bearings: The ball
bearings are the heart of any reel, as all moving parts rely on the bearings for
smooth operation. Many reel companies that use carbon steel ball bearings, which
are great when new, but often can rust or become damaged when exposed to the
elements. Rapala uses high quality stainless steel bearings that have actually
been tested with salt spray to ensure no degradation in performance. While
primarily used for freshwater applications, these Rapala reels are rated for
saltwater angling as well.
Designed for Panfish and Trout,
the SX5iUL and RAPSX3iUL will both deliver smooth and powerful performance
despite their small size and weight
Enhancements: While most mid-priced reels
are appearing on the market with more and more advanced features, few can match
the Rapala total offering. These
fine drag adjustment, titanium nitride plating, dynamic rotor balancing, and
worm gear oscillation, just to name a few. These are features usually found in
reels costing 20-40% more! These reels are also available in combos with
Rapala's own HM and IM-6 rods.
“These reels have not been rushed to market,” says
Bruce Brown, president of Rapala. “They are the product of many years of design
research, expert consultation and field testing. We are confident that both
Rapala enthusiasts and newcomers to the brand will be thrilled to own these
quality reels, with features that are usually reserved for more expensive
competitors.” Judging from what we have seen, this new lineup of reels is very
exciting. Rapala has been a trusted company for lures, tools, and rods,...and
this new venture to complete their lineup is a welcome one. While the actual
field testing of these reels will ultimately demonstrate the value of these new
offerings, we definitely like what we see so far.