TackleTour picks Ken Whiting's Brain, the founder and
President of AiRRUS rods
Whiting, the founder and president of AiRRUS rods
Introduction: AiRRUS has to be one of the most
innovative rod companies out on the market today. Their rods have always incorporated
unique manufacturing processes along with high-tech materials to create sticks
that not only look inimitable but offer distinctive action and performance. To
find out more about AiRRUS and their exclusive products we head straight to the
top and had a sit
down with Ken Whiting, the founder and President of AiRRUS rods.
Hi Ken, tell
us about what a day at AiRRUS is like for you?
I guess a
typical day begins about 6:00 am. Orders and questions start rolling in from the
East coast due to the time difference.
So where did
the name AiRRUS actually come from?
born out of necessity. When Shakespeare decided to flex muscles and requested
that I change the company name Airrus was the result. It has no particular
meaning other than it sounded good and move us from the back of alphabetical
listings to the front.
Regional pro staffer Steve Croll at Lake Mead where Ken catches the lake
Who do you
view as your primary competitors?
competitors are probably KISTLER, SHIMANO, LOOMIS, ALL STAR, QUANTUM, FALCON,
complete the sentence. AiRRUS is different than any other rod company because…?
Whiting: There was a “One liner” in one of our ads
that I feel says it all. “At Airrus there are only two things that are
important, the rods we make and the customers we serve”. Those customers who
have used are rods can vouch for that, our tournament history supports it, and
our ICAST wins cinch it. On the customer side we offer, what I firmly believe,
is the finest rod warranty in the tackle industry. Another point of
differentiation is the fact that we do not use a secure web site for rod orders.
I did this intentionally, to create customer contact at the point of purchase.
Because of the lack of familiarity of most customers with our rods, this contact
allows me the opportunity to make sure the customer is getting what he or she
wants and this contact affords a warm personal touch to the purchase.
your rods are quite unlike anything else out there, can you walk us through the
design phase of how you come up with a new rod?
Whiting: To me a new rod must have a purpose of
design. For example the implementation of new or upgraded components, i.e.,
guides, reel seat, hookeeper and or materials or a combination of all of the
above. A new design must be aesthetically pleasing and functional from the
standing point of the fisherman and economically feasible to manufacture. If a
rod is not better than its predecessor or does not offer something new and
innovative then why make it.
pro staffer Dusty Rhodes catch fish while testing the Ultra XL
What is more
important, innovative design or implementation of new materials in new rods?
The two go
hand in hand and compliment one another. A unique and innovative design creates
a rod's individuality and recognition as was the case with the N-SYNC. A unique
design also establishes a showcase for a new material or a combination of
materials and components, again i.e. the N-SYNC. The real trick is to do all of
this, and still create an innovative product that is practical and not labor
intensive that you can’t afford to make it.
You have won
“Best of Show” in the rod category 3 years in a row at ICAST (2002-2004) and two
Editors Choice Awards from TackleTour, what do you think puts your products over
the top when it comes to recognition from the media and consumers?
I think it
is because I have tried, an apparently have been successful to some degree, to
design rods that have features that you won’t find on other rods and that these
features are beneficial to the fishermen. I think I have created designs around
these features that are aesthetically pleasing and that the concepts involved in
the designs are relatively easy to comprehend and do not require a degree in
Rocket Science to understand. In a demonstration the rods really do sell
themselves because the consumer or writer can see and feel the story in the rod.
of the new AiRRUS Pulsar, which will be introduced at ICAST in 24 hours
always felt that some of your unique rods would also make exceptional saltwater
rods (for example a modified Spectra) do you have any plans to release saltwater
Many of the
rods in our product mix are saltwater friendly, particularly inshore. Rods in
the 7’,7’6” and 8’ models have been very successful for Reds, Snook and trout,
etc. Spinning models especially. No plans at present for any models 8’6” and
you can tell us about what’s upcoming at ICAST?
Whiting: ICAST this year will see AIRRUS introduce
a rod called the PULSAR GL which is based on 2nd generation NANO tech. The rod
incorporates a high modulus graphite and the newest of glass fibers called S2,
which has a higher tensile than “E” or std. “S”, is a little stiffer and
slightly lighter in weight. Bond these fibers with our latest NANO resin system,
add our new open hook double footed hookeeper, an AIRRUS split reel seat
assembly and guides at “Concept” spacing featuring TiCH inserts and frames and
you have what we truly believe to be our best offering ever.
time at the Jan 2006 Bassmaster Classic
is there anything else you would like to convey to TackleTour readers?
Whiting: Only to thank them for their support and
the interest they have shown towards AIRRUS over the years. When I have asked
for their help they have been there. I trust they know that I do read what they
have to say and that much of what has been offered up has been implemented no
matter how subtle it might be. I hope we will always be able to live up to your
expectations. Thanks again for your support.
AiRRUS rods looks to have
another great show at ICAST, just a day away now. The rod company had an
unprecedented 3 wins in the rod category just one year back and we look forward
to seeing just how the Pulsar is received in Las Vegas. Thanks again to Ken for
taking the time to sit down with our editors and for allowing us to pick his
brain and see just what AiRRUS is all about.