Look. Koppers new BaitBall Lure Series
||Las Vegas, NV
||Buyers & Press Only
Up till now Koppers Live Target lures have been known for
primarily one thing, ultra realistic finishes. The company delivers more genuine
looking finishes than just about anyone in the industry and their “targets” have
been favored by anglers looking to present a close match to local prey. This
ICAST the company made a big leap in terms of innovation and leveraged their
quality finishes and designs with a new take on hardbaits...meet the BaitBall
Koppers rolled out a truly exciting new product,
the BaitBall Series
While traditional crankbaits, ripbaits and topwater lures
typically represent one unit of prey the Baitball does exactly what the name
implies, it presents multiple baitfish within a single lure. The new lure series
is a sub-brand of the Livetarget brand and is built on the foundation that
predatory fish often strike on not just one but multiple baitfish in a school.
The implementation is impressive and when you look at these new lures you
immediately get the impression that this is something truly new and unique.
Notice how the BaitBall presents targets both
outside and inside the bait profile
The team at Koppers talked about how the traditional baits
represent profiles of a small group of baitfish and not necessarily just one
fish. For example the cubic mass of a single big crankbait more closely
resembles 3-5 baitfish tightly packed together versus just one giant baitfish.
A popper version will accurately mimic fleeing
baitfish breaking the surface
With this in mind the company has designed a bait that presents
multiple baitfish in a single target. The finishes on the new Baitball provide
not just a realistic finish but depth. There are multiple baitfish presented on
the inside and outside of the lure that give the bait an even more genuine
appearance in the water.
I can't wait to rip one of these in shallow water
Many colors are available to match the hatch
The company is rolling out new BaitBall Squarebills, Crankbaits,
Jerkbaits, and Poppers that address both freshwater and saltwater applications.
The main patterns will include Threadfin Shad and Emerald Shiner for freshwater
and Glass Minnow for saltwater and within each of these pattern classes there
are multiple colors to even more closely match the hatch.
Congratulations to Grant and the entire Koppers
team on the introduction of this exciting new lure series, we can't wait to see
what it can do in the field
Will the new BaitBall incite a trigger response in predatory
fish, especially bass? We are betting it not only will incite that response in
our favorite fish but in anglers as well. This is truly an innovative new weapon
in our arsenals and was probably the most exciting new hardbait at the show. So
exciting that it took home Best of Show in the hard lure category. The BaitBall
Series lures will retail for $16.99 when they start shipping in Q4 of this year.
We can hardly wait.