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ICAST 2013 Coverage

The G.Loomis NRX Line gets Classic Mag Bass Actions and a Win with a New Umbrella Rig Rod


Date: 7/11/13
Location: Las Vegas, NV
Admission: Buyers & Press Only
Manufacturer: G.Loomis
Reviewer: Zander

Still positioned at the top end of the G.Loomis rod lineup are the company’s premium NRX Series and this year at ICAST rather than roll out a new line of rods they focused on expanding this series with a plethora of new rods to fill out gaps in the line as well as give anglers a lot of what they loved about the original Mag Bass rods in a NRX format.


Dave Brinkerhoff with the G.Loomis design team shows us the new NRX umbrella rod


The series this year introduces the new NRX umbrella rig, Mag Bass and Spin Jig rods, along with new ‘Jig & Worm’ and ShakyHead rods added to the line-up. As with all NRX bass – and fly – rods, each rod is offered in two colors - matte black blank with blue wraps (still my personal preference), and the more conservative and much less polarizing deep green blank with accenting green wraps. Dave Brinkerhoff with the G.Loomis rod design team stated “By using NRX graphite, especially on the heavy power umbrella rig rods and new jig and worm casting rods. We can bring bass anglers the most dynamic rods in terms of lightweight, strength and sensitivity that we can make.”


This year was all about introducing new technique specific additions to the NRX lineup

Perhaps most exciting is the NRX916C UBR umbrella rig casting rod which took home Best of Show in the freshwater rod category yesterday. This 7-foot-7-inch extra-heavy power model features a “tip soft enough to load, yet stiff enough so it doesn’t overflex and create issues with the line and reel,” Brinkerhoff said. “And because of NRX sensitivity, you’ll feel every change in the rig and how the baits are swimming.”  The rod is rated for 50- to 80-pound PowerPro braid.

The NRX Umbrella Rig rod gets the full grip treatment

Fans of original G.Loomis bass rods will also get a new option with new rods that follow the fast action, magnum taper design of its Mag Bass Classic rods, the NRX Mag Bass casting rods include the 7-foot NRX842C MBR and 843C MBR. The 842C is the ‘open water’ for use around docks, weed edges and rocks, while the 843C has a slightly slower flex for fishing lighter baits and unweighted soft plastic jerkbaits.

I can't wait to check out some of my favorite Mag Bass actions in NRX

For use to fish grubs, tubes and small worms, the new NRX842S SJR spinning rod is designed off of G.Loomis’ popular Classic Spin Jig series. It has slightly slower action for easy loading and exceptional lure control,  and the 7-foot length is designed to increase casting range and provides solid hook-setting power both at long-range and in deeper water. In expanding its NRX ‘Jig & Worm’ rod line-up, G.Loomis will also soon offer two new casting rods and three new spinning rods. For deep water use with big worms, jigs and creature baits, the NRX894C JRW and 895C JWR 7-foot-5-inch casting rods have the extra length needed to enhance casting distance and positive hooksets.       

The classics, reinvented  

On the spinning side, with the design focus on dragging tubes in deep, clear waters where extra length and power is needed, the new rods the 7-foot-3-inch NRX 872S spinning rod, and the seven-foot-six-inch NRX 901S and 902S. These rods should be a good option for smallmouth anglers. For those deeper water situations where a bit more power is needed when using a shakyhead worm, there’s a new 6-foot-10-inch NRX-823S SYR. “You’ll be able to work the bait with the right action and very little lateral movement with the mid-tip flex,” Brinkerhoff said, “plus you have that added NRX sensitivity and extra power when the fish move deep.”

Looks like this Umbrella Rod is a hit. Bruce Holt with the Best of Show Award in the Freshwater Rod Category

The guide train on all these new rods stays the same and features a hybrid design of Fuji titanium-framed SIC and REC Recoil black ion coated nickel-titanium guides form stripper to the tip. The reel seat also remains the same and features a “skeletonized” design that is aggressively sculpted for ergonomics and weight reduction. These rods may leverage the best that G.Loomis has to offer but they also cost a pretty penny and the suggested retail for the NRX Umbrella rig is $650 while the NRX Mag Bass rods will retail for $525 and the new Jig & Worm rods will retail from $550 to $600 dollars. It will be interesting to see how this translates into all the new rods the company is introducing this season. With classic actions like the NRX842C MBR and 843C MBR I’m just itching to fish these sticks and compare them side by side with the originals.










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