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ICAST 2019 Update Coverage

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Event Article: 2008 ICAST Show - Las Vegas, NV

Matt Servant of Mattlures Gives TT an Exclusive First Look at ... (continued)

But of course, that's not all Matt had up his sleeve. After he finished introducing us to his rods, he looked around to see who might be watching our discussion. When he saw that the coast was clear, he turned back towards us and said in a hushed tone, "now here's something I haven't shown ANYONE and I want you guys to be the first to see it."

Here is an exclusive TackleTour look at Matt's prototype baby bass hardbait!

Introducing Mattlures line of HARDBAITS! Familiar with the resin process of making hardbaits since he started in the big bait market several years ago, Matt has held off on building any baits with this technology simply because he hasn't had the bandwidth to dedicate to the effort. Formerly a just a two person operation, he'd just been too busy making his specialty line of softbaits to venture into the hardbait market. Well, his business has recently grown and now with Julie, who has been with Matt from the beginning, acting has his shop foreman overseeing production, Matt has been able to tear himself away and work on new projects.

The detailing in this bait is impressive.

From what he showed us, he is well on his way, but as with his new fishing rods, this bait is literally Matt's first prototype. He's not even sure where he will price this new baby bass hardbait, but he did promise us one thing, that this is only the tip of the iceberg and that what he has planned will literally shake up the hardbait, big bait marketplace.

Matt Servant shows off his prototype new hardbait exclusively for TackleTour


Conclusion: You never really know what ICAST has in store for you until you begin walking the aisles and visiting with old friends. This was actually our very first, in person meeting with Matt Servant of Mattlures, but if he keeps working and developing new things at the pace he's been moving the last six months, we know it won't be the last. We cannot wait to see what the future brings with him and his company and what's more, we cannot wait to share this news with you as soon as we find out. Until then, it's back out on to the ICAST floor.












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